Having a website, social media profiles, blog etc is not enough for a company to promote its brand online ? .  For further information's visit : http://www.udisystem.com/

1. Having a website, social media profiles, blog
etc is not enough for a company to promote
its brand online ? .

2. There should be somebody monitoring your
brand reputation on web to see if any of your
customers are asking any questions,
suggestions, complaints related to your brand
or company.
These might be positive or negative, it is
important that you stay informed about these
activities related to your company/brand as
soon as they come on web.

3. So, how to go about this? Monitoring your
reputation online is known as online
reputation Management.
I will be explaining some basics of what is
online reputation management and also give
you some tips on how to maintain your online
reputation easily.

5. Online Reputation Management
(ORM).
5 years back one of my client had a financial
crisis in his company so he decided to lay off
25% of his employees and retain the rest as it
was the year of worst hit recession [2008].

6. After which some of his ex-employee’s started
posting bad reviews about my client’s company
in websites like rip-off report, complaint board
and other review sites using duplicate names.
As a result within two months these review
sites links started coming in first page of
Google on position 3 and 4.

7. Our client neglected these initially as he felt
his product quality was good and this won’t
affect his sales.
But he was wrong, in 9 months he observed 20
% decline in his sales figure.
This was when he realized the importance of
maintaining a good online reputation.

8. Now people lookup for search engine to check
if there are any complaints or bad review on
any product they purchase or a company they
plan to get associated with.
For example, while purchasing a
laptop, mobile etc we go through many review
sites, comparison sites and choose the best
product for us.

9. Same is the case for corporate deals, when a
company wants to sign a deal with Xyz
Company they will ask their data team to
check for all the media channels about
reputation of Xyz Company.
If they find anything which is not satisfactory
then the deal will not go through.

11. Our client had a decent flash website , 2 social
media profiles , a blog and yet these review
site’s link came on first page of search results.
Reason for this is he was not active in
managing his company’s /brand’s online
reputation .

12. Only after losing some customers he started
thinking about getting rid of these media
agencies link himself and he started
contacting SEO agencies who can take care of
this and later he found us .
Online reputation management must be a
integral part of your digital marketing strategy.
People who are concerned about your online
reputation are:

13. 1. Investors
2. Market research firms
3. Prospective Employee
4. Partners
5. Present clients
6. Prospective clients.

14. Sites which damage our
online reputation
There are many types of sites which damage
your online reputation; sites which are
associated with reviews, voting/ public
polls, comments, forum sites, and
community sites etc

15. Review sites: These sites allow users to
express their opinion be it positive or
negative.
Any person can comment on things like how
they found our services, our service
quality, etc.

16. Based on few reviews about a brand they will
calculate percentage of people who like to
recommend this company to others etc.
There are some good review sites that provide
unbiased reviews, but most of the other
reviews sites main purpose would be to rank
higher in search results and gain more revenue
out of their banner ads.

17. Some of the websites which provides reviews
options are yelp.com, qype.co.uk, etc .
Hate Sites: These are websites where an
individual can share his bad experience.
These websites help some people who have
been really victimized by helping them raise
their voice against a cheat or a fraud
organization/company.

18. Sometimes these websites are misused by
your competitors, an employee whom you
have fired for misconduct disguising
themselves under duplicate names.
These are non-legitimate reviews and they
will harm your company’s online reputation.

19. There will not be any deciding body to remove
these baseless complaints and Google as a
search engine shows all the content related on
web for our branded keywords.
Some of websites which are popular on web
are ripoffreport.com, complaintsboard.com
, etc.

20. Can we take legal action if there is
a false negative review against our
company / organization?
Freedom of speech is a right of every citizen
and many websites which are into reviews/
comment say that they are projecting public
opinion.

21. Still under worst cases some legal action can
be taken, this is rare.
Google for example provides an option to
remove content from its result.
On such request Google support team will
analyse and take action. Cyber investigations
team can also help in severe cases .

23. So the best option is BE PROACTIVE in
managing your Online Reputation.

24. Quality SEO
Perform good quality SEO, build quality
links, plan out your on page optimization and
also have links to internal pages so that they
rank for your branded keywords, optimize the
url structure, and include good quality content
for your website

25. Use websites like blekko and schema to
determine the tag structure and have a well
optimized sit.
Social Media
Create social media profiles in popular social
media networks like Facebook , Twitter
, LinkedIn , Slideshare , Google plus .

26. Be active, post an update every day, and share
good content regularly.
If you don’t have time to write good content, use
content curation method.
Be the source of information to people related to
your field.

27. Some tools which can help in content curation
are Scoopit , Storify , Pearl trees, etc.
Blog
Create a blog and connect it with website.
Write quality and sharable content regularly
and share the same on social media sites.

28. Try to create a blog community, plan on
collecting E-mail Ids of people who visit your
blog. Send them a monthly regular update mail
like a newsletter.
Setup multiple blogs under same name if the
severity of negative reviews is very high.

29. Manual Removal
Contact the web master of the review site and
explain to them that your website/ brand name
is wrongly appearing with negative reviews on
their sites .
Some of them remove it for free, some of them
charge for it.

30. It is left to you if you want to spend money on
removing your negative review.
You might some across some web masters who
ignore your request for various facts.
To maintain a good reputation we need to have
access to sites which appear in search results.

31. At least, websites which come on top for first 20
positions must be controlled by us either
directly or indirectly.
Some of this includes our website links, social
media profiles, blogs etc.

32. Monitoring Online Reputation
There are many monitoring tools which are
available and these help you do the job.
Some of them are free some of them are paid
editions.

33. Google Alerts : It is a free service from
Google, one of the basic and simple format of
reputation management. Simply signup and set
the keywords to which an alert appears as soon
as it is on the web.
Trackur : This is a premium application which
helps in social media monitoring and
measurement .The basic package of Trackur is
27$/month .

34. Naymz : This is a free online monitoring and
social media measuring application.
Rankur : This is also a good ORM application
which has a free version and its’ paid version
starts from 14$/ month .
Brandwatch : This is a corporate social
media monitoring and social CRM solution. Its
basic edition costs 800 $ /month.

35. Digimind : This is a corporate social media
solution which helps you monitor and manage
social profiles of large scale.
There are many high end solutions like Sysomos
and Adobe products which provide good
insights on online reputation, but these for big
enterprises.

36. Conclusion: Have you ever seen negative
reviews about companies which are popular like
Facebook , General Motors , Walmart etc ?
Chances are very low, because these companies
are very active online and they pump in lot of
fresh content every day into web about their
company.

37. So I would suggest you to be active online, and
update your website regularly.
Add at least one page to your website each
month.
Be active on social media sites, have an ORM
monitoring system in place so that you will be
aware.

38. If anybody mentions either good or bad reviews
about your company / brand. If you need
professional on ORM you can contact us.
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Updates Visit :
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