Building Your Toolkit to Measure Reach, Engagement, Influence & Impact to Prove ROI
1. Building Your Toolkit to Measure Reach,
Engagement, Influence & Impact
to prove ROI
Madlen Nicolaus
Social Media Manager EAMER
Twitter: @madleeeen, @Kodak_DE, @Kodak_UK
Kodaks Social Media Kanäle: www.kodak.com/go/followUs
2. Agenda
• Kodak’s Social Media Team
• Social Analytics @ Kodak
• How Social Media can help you achieve your business goals
• Social Intelligence Program
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9. Social Analytics @Kodak
The collection, analysis and presentation of social media data to
measure, optimize and recalibrate marketing programs and initiatives.
• ROMI: Use social metrics to measure campaign success
• Tracking: Measure conversation via social channel
• Lead Gen: monitoring social channels for sales opportunities
10. Social Analytics: Metrics
REACH
How far and wide our message has spread?
ENGAGEMENT
How many people reacted to our messages?
INFLUENCE
What is the reach and engagement of our ambassadors?
IMPACT
Did we accomplish what we set out to do?
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30. Social Intelligence Program
The management and analysis of customer data from social
sources, used to activate and recalibrate marketing and
CRM programs, to uncover insights and opportunities that
drive product innovation.
Brand Marketing: Use conversations to better understand target market
to develop USPs and messaging that resonates
Product Marketing: Mine conversations to uncover new needs and
indentify pain points
Product Development: Improve products based on customer feedback