New product development

1. A Classification of Consumer
Involvement in New Product
Development
Presented By
Muhammad Tayyab Ali (FA19-BBA-007)

2. Contents:

3. The New product Development (NPD)Process:
Walton (1999) presents four model of product development. These can be defined
as:
Definition: The identification of a consumer need or market opportunity, and an initial
identification of a product archetype (or lack of existing archetype) which might meet that need.
Specification: A list of the characteristics of a product which would be required to satisfy the
previously identified consumer need, including modularity and customization strategies if
applicable.
Design: The process by which an agreed solution to the specification is arrived at; it includes
industrial, engineering and process design functions.
Manufacture: Pilot production and ramp up to full production of the designed product.

4. Definition of NPD according to this article:
NPD refers to the development of consumer products (including consumer
electronics, furniture and household goods, personal transportation and FMCG)
and professional products (including office, scientific and medical products, public
transportation, heavy machinery and military).
It does not include graphic and user experience design, fashion design, or
architectural and interior design, and so the conclusions of the paper should not be
taken as applicable in these fields.