1. hello.We’re the creative team.
GOOOOOO
TEAM!

2. We're a full-service creative
POWERHOUSE
T H E C R E A T I V E T E A M
We’re made up of creative directors, copywriters,
proofreaders, and designers. Together, we create all
kinds of pieces — from fliers to floats to an entire store.
These materials fall into 3 different categories:
PROMOTIONAL INFORMATIONAL STRATEGIC

3. We’re not here to help drive a business.
We’re here to champion a cause.
Everything we do supports
Kaiser Permanente’s mission:
“Our cause is health. Our passion is service.
We’re here to make lives better.”
AND OUR WORK SHOWS IT …
Veggies rule.
BEETS BEFORE
SWEETS!

4. First, let’s talk about our Promotional Work.
What?
Conceptual pieces—from posters to t-shirts to flip books—
designed to motivate and inspire Kaiser Permanente members
Why?
To build brand awareness, blow out big campaigns,
and reinforce our “healthy” mission
How?
By flexing our creative muscles: A copywriter and designer
team up to brainstorm the big idea, flesh it out, present it,
and sell it. A proofreader goes through it with eagle eyes
to make sure that the big idea is buttoned up.
T H E C R E A T I V E T E A M

5. Promotional
T H E C R E A T I V E T E A M

6. Promotional
T H E C R E A T I V E T E A M

7. Then, there’s our Informational Work.
What?
Communication pieces — like brochures and fliers —
that give members the key info they need to understand
their plan and get care
Why?
To provide clear, direct information to our members
How?
A copywriter and designer distill and shape the information
to make it really easy to understand. A proofreader acts as
”the gatekeeper” to ensure content accuracy and enforce that
no key points get left behind.
T H E C R E A T I V E T E A M

8. Informational
kp.org/eguidebook
to Kaiser Permanente Services
Your Guidebook
Northern California | 2015–2016
During your visit
what to expect when getting care
You make a payment when you check in
When you come in for care, the receptionist will ask you to make a
payment for your scheduled services. Your payment may only cover part
of what you owe, especially if you get any unscheduled services during
your visit. In that case, you’ll get a bill for the difference later.
If you get unscheduled services,
you may have extra costs
During your visit, your doctor may recommend services that weren’t
scheduled. For example, he or she might order a blood test and an X-ray
to get more information about your health. When you go to the lab or
radiology department, you may need to make another payment for these
services. If what you pay doesn’t cover everything you owe, you’ll get a
bill for the difference later.
Before your visit
getting an estimate of your costs
Use our online Estimates tool
Visit kp.org/memberestimates for an estimate of what you’ll pay for
many common services. Estimates are based on your plan benefits and
whether you’ve reached your deductible—so you get personalized
information every time.
Call us for an estimate
If you can’t get an estimate for a service online, call 1-800-390-3507,
weekdays from 7 a.m. to 5 p.m. One of our representatives will be
happy to help.
After your visit
managing bills and expenses
Getting your bill
You’ll get a bill if:
• Your payment at check-in didn’t cover the full cost of the serv
during your visit.
• You got unscheduled services during your visit.
If you’ve signed up for electronic billing, you’ll get an email ale
bill. Depending on the kinds of care you received, you may ge
bill,” a “hospital bill,” or both.
Paying your bill
You have several convenient options:
• Online: Visit kp.org/paymedicalbills to securely pay your bill
• By mail: Send your payment in the return envelope that came
• Over the phone: Call us at 1-800-390-3507, weekdays from
7 a.m. to 5 p.m., to pay with a credit or debit card.
Tracking your expenses
You can also track your costs and see how close you are to rea
deductible and out-of-pocket maximum.
Once you reach your deductible, you’ll pay just a copay or co
for covered services. Depending on your plan, you may pay c
coinsurance for some services without having to reach your d
If you reach your out-of-pocket maximum, you won’t pay for co
for the rest of the year. For a small number of services, you may
paying copays or coinsurance after reaching your out-of-pocke
• Your Summary of Accumulation (SOA): This statement tracks
you’ve received and how close you are to reaching your dedu
out-of-pocket maximum. It is not a bill. You’ll only get an SOA
months you get services that count toward your deductible o
pocket maximum.
• Our online Out-of-Pocket Summary tool: Visit kp.org/outofp
for an update on how close you are to reaching your deductib
pocket maximum.
*See your Evidence of Coverage for your plan details, including the date your deductible and out-of-pocke
During your visit
what to expect when getting care
You make a payment when you check in
When you come in for care, the receptionist will ask you to make a
payment for your scheduled services. Your payment may only cover part
of what you owe, especially if you get any unscheduled services during
your visit. In that case, you’ll get a bill for the difference later.
If you get unscheduled services,
you may have extra costs
During your visit, your doctor may recommend services that weren’t
scheduled. For example, he or she might order a blood test and an X-ray
to get more information about your health. When you go to the lab or
radiology department, you may need to make another payment for these
services. If what you pay doesn’t cover everything you owe, you’ll get a
Use our online Estimates tool
kp.org/memberestimates
many common services. Estimates are based on your plan benefits and
whether you’ve reached your deductible—so you get personalized
Call us for an estimate
If you can’t get an estimate for a service online, call
weekdays from 7 a.m. to 5 p.m. One of our representatives will be
Please recycle. This material was produced from eco-responsible resources.
Member and Marketing Communications 60246115 [Month] 2014
Before your visit
Getting an estimate
of your costs
During your visit
What to expect
when getting care
After your visit
Managing bills
and expenses
Kaiser Permanente Deductible HMO Plan
paying for care
We’re here to help you understand how your health plan works financially. This can
make it easier to stay on top of your expenses and get the most out of your plan.
A deductible plan works a little differently than a traditional HMO plan. But you
get all the same quality care and convenient resources you expect from Kaiser
Permanente. The steps in this brochure will help you know what to expect before,
during, and after each visit.
A focus on prevention
An important way to stay healthy is to find problems before they become serious.
That’s why your deductible plan offers most preventive care services—like routine
physical exams, mammograms, and cholesterol screenings—at little or no cost,
even before you reach your deductible.
Visit kp.org/deductibleplans for more information about your plan.
Key terms
Here are some terms to help you understand your plan. See your
Evidence of Coverage for your plan details, including the date your
deductible and out-of-pocket maximum will start over.
Coinsurance: A percentage of the charges that you pay for covered
services. For example, a 20 percent coinsurance for a $200 procedure
means you pay just $40.
Copay: The set amount you pay for covered services—for example, a
$10 copay for an office visit.
Deductible: The amount you pay for covered services each year before Kaiser
Permanente starts paying. Depending on your plan, you may pay copays
or coinsurance for some services without having to reach your deductible.
Out-of-pocket maximum: The maximum amount you’ll pay for covered
services each year. For a small number of services, you may need to keep
paying copays or coinsurance after reaching your out-of-pocket maximum.
Have an HRA, HSA, or FSA?
If so, don’t forget: You can use the money in your health reimbursement
arrangement (HRA), health savings account (HSA), or flexible spending account
(FSA) to pay for care.* Just use the debit card for your account, if you have one,
when you check in for your visit or when paying a bill later. Be sure to keep all
receipts, bills, and Summary of Accumulations.
For more information
To check whether you’ve reached your deductible or out-of-pocket maximum,
or if you have questions about your bill or Summary of Accumulation (SOA),
call 1-800-390-3507, weekdays from 7 a.m. to 5 p.m.
*You can use your HRA, HSA, or FSA to pay for qualified medical expenses, which are defined under Internal Revenue Code Section
213(d) in IRS Publication 502, Medical and Dental Expenses, available at irs.gov/publications.Your employer may limit which
qualified medical expenses HRA funds can be used for.
Getting the most out of your plan
Características
Consulte a un médico por
videollamada en vivo*
Pase y consulte a un médico hoy
mismo: sin necesidad de hacer cita. Es
fácil. Simplemente consulte a nuestro
enfermero en una sala privada. Luego
tendrá una consulta por videollamada
con uno de nuestros médicos.
¿Qué es una consulta
por videollamada?
Utilizamos tecnología de video para
ayudarle a interactuar con un médico
en vivo en una sala de examen
privada. Durante su consulta por
videollamada, usted permanece
conectado a un equipo médico
especial que le permite al médico
tomar sus constantes vitales, como
si estuvieran en la misma sala. Los
resultados se envían directamente
al médico durante su consulta.
Un enfermero estará con usted
en caso de que necesite ayuda.
Todos son bienvenidos
Todos los compradores pueden
usar Care Corner™
. No importa si son
miembros de Kaiser Permanente o no.
*
La consulta privada por videollamada no
es un servicio incluido en la cobertura
de los beneficiarios de Medicare.
†
Únicamente medicamentos nuevos.
Para hacer un resurtido, debe ir a una
farmacia de Kaiser Permanente.
‡
Si tiene razones para creer que tiene un
problema médico de emergencia, es decir,
un problema médico o psiquiátrico que
requiere de atención médica inmediata
para prevenir un peligro grave para su
salud, llame al 911 o vaya al Departamento
de Emergencias (emergency department)
más cercano. Para obtener una definición
completa de un problema médico de
emergencia, consulte su Evidencia de
Cobertura (Evidence of Coverage).
Atención de confianza para todos
Podemos ayudar a diagnosticar y tratar
muchos problemas de salud, incluidos:
• síntomas de
resfriado común
• tos
• dolores de oído
• comezón en los
ojos o secreciones
oculares
• salpullido u otros
problemas no
graves en la piel
• inquietudes de
rutina sobre la
presión arterial
• presión en
los senos
paranasales
• dolor de
garganta (para
pacientes de 17
años o más)
Asequible y conveniente Si usted
es miembro de Kaiser Permanente y
le gustaría consultar a un médivco por
videollamada en vivo en este momento,
únicamente tiene que pagar su copago
de la visita al consultorio regular o su
deducible: hasta un máximo de $40.
Si usted no es miembro y necesita
consultar a un médico, debe pagar $45.
Y si recibe alguna receta nueva durante
su consulta por videollamada, puede
surtirla ahí mismo, en la farmacia de
Walmart.†
Revise su salud:
de manera gratuita
• Cuando pase por nuestra práctica
ubicación, también podrá usar
nuestras estaciones gratuitas
de autoservicio para revisar
su presión arterial y su peso.
• Si usted es miembro de Kaiser
Permanente, puede registrarse
en kp.org para hacer una cita de
rutina, enviar un correo electrónico
a su médico, hacer preguntas sobre
sus beneficios de salud y más.
Consulte a un médico ahora: sin necesidad de hacer cita
Consulte a un médico por
videollamada en vivo*
Pase y consulte a un médico hoy
mismo: sin necesidad de hacer cita. Es
fácil. Simplemente consulte a nuestro
enfermero en una sala privada. Luego
tendrá una consulta por videollamada
con uno de nuestros médicos.
¿Qué es una consulta
por videollamada?
Utilizamos tecnología de video para
ayudarle a interactuar con un médico
en vivo en una sala de examen
privada. Durante su consulta por
videollamada, usted permanece
conectado a un equipo médico
especial que le permite al médico
tomar sus constantes vitales, como
si estuvieran en la misma sala. Los
resultados se envían directamente
al médico durante su consulta.
Un enfermero estará con usted
en caso de que necesite ayuda.
Todos son bienvenidos
Todos los compradores pueden
. No importa si son
miembros de Kaiser Permanente o no.
Consulte a un médico ahora: sin necesidad de hacer cita
Atención de confianza para todos
Podemos ayudar a diagnosticar y tratar
muchos problemas de salud, incluidos:
• síntomas de
resfriado común
• tos
• dolores de oído
• comezón en los
ojos o secreciones
oculares
• salpullido u otros
problemas no
graves en la piel
• inquietudes de
rutina sobre la
presión arterial
• presión en
los senos
paranasales
• dolor de
garganta (para
pacientes de 17
años o más)
Asequible y conveniente Si usted
es miembro de Kaiser Permanente y
le gustaría consultar a un médivco por
videollamada en vivo en este momento,
únicamente tiene que pagar su copago
de la visita al consultorio regular o su
deducible: hasta un máximo de $40.
Si usted no es miembro y necesita
consultar a un médico, debe pagar $45.
Y si recibe alguna receta nueva durante
su consulta por videollamada, puede
surtirla ahí mismo, en la farmacia de
Walmart.†
Consulte a un médico ahora: sin necesidad de hacer cita
*
La consulta privada por videollamada no
es un servicio incluido en la cobertura
de los beneficiarios de Medicare.
†
Únicamente medicamentos nuevos.
Para hacer un resurtido, debe ir a una
farmacia de Kaiser Permanente.
‡
Si tiene razones para creer que tiene un
problema médico de emergencia, es decir,
un problema médico o psiquiátrico que
requiere de atención médica inmediata
para prevenir un peligro grave para su
salud, llame al 911 o vaya al Departamento
de Emergencias (emergency department)
más cercano. Para obtener una definición
completa de un problema médico de
emergencia, consulte su Evidencia de
Cobertura (Evidence of Coverage).
Revise su salud:
de manera gratuita
• Cuando pase por nuestra práctica
ubicación, también podrá usar
nuestras estaciones gratuitas
de autoservicio para revisar
su presión arterial y su peso.
• Si usted es miembro de Kaiser
Permanente, puede registrarse
en kp.org para hacer una cita de
rutina, enviar un correo electrónico
a su médico, hacer preguntas sobre
sus beneficios de salud y más.
Consulte a un médico ahora: sin necesidad de hacer cita
Características
Consulte a un médico por
videollamada en vivo
Pase y consulte a un médico hoy
mismo: sin necesidad de hacer cita. Es
fácil. Simplemente consulte a nuestro
enfermero en una sala privada. Luego
tendrá una consulta por videollamada
con uno de nuestros médicos.
¿Qué es una consulta
por videollamada?
Utilizamos tecnología de video para
ayudarle a interactuar con un médico
en vivo en una sala de examen
privada. Durante su consulta por
videollamada, usted permanece
conectado a un equipo médico
especial que le permite al médico
tomar sus constantes vitales, como
si estuvieran en la misma sala. Los
resultados se envían directamente
al médico durante su consulta.
Un enfermero estará con usted
en caso de que necesite ayuda.
Todos son bienvenidos
Todos los compradores pueden
usar Care Corner™
usar Care Corner™
usar Care Corner. No importa si son™
. No importa si son™
miembros de Kaiser Permanente o no.
Consulte a un médico ahora: sin necesidad de hacer cita
his material was produced from eco-responsible resources.
rketing Communications 60258509 September 2014
g/kerncounty Todos son bienvenidos.
s
s por videoconferencia:
a lunes,
m. a 7 p. m.
es de autoservicio:
es durante el horario
e atención.
ón
ford Road
d, CA 93313
sponibles
de emergencia.‡
06d041_DG_flip.tif
T H E C R E A T I V E T E A M

9. Informational Your new member guide
kp.org/newmember
GOOD THINGS
ARE INSIDE
kp.org/location
If you reasonably believe you have an emergency medical condition, which is a medical or psychiatric condition that requires immediate medical attention to prevent serious jeopardy to your health,
call 911 or go to the nearest emergency department. For the complete definition of an emergency medical condition, please refer to your Evidence of Coverage (EOC).
Think Urgent Care
Another choice when you
need care quickly
Sometimes even
good dogs bite
60218613 September 2014
Open 7 days a week, no appointment necessary
The rewards program runs from July 1, 2015, through April 30, 2016, and is open to Fort Vancouver Regional Library
benefits-eligible employees 18 and older who are Kaiser Permanente members. Kaiser Permanente Added Choice Plan
members can participate in this program. For a full list of activities you need to complete to earn the $25 reward card
and be entered to win a prize, visit https://healthworks.kp.org/fvrl. If you think you can’t meet a requirement for a reward
because of your health, you may be able to earn it by doing something else. Please contact your employer or union to
learn more. They’ll help you find a way to earn the same reward based on what’s right for your health. If you like, your
doctor can also be part of this decision. You can take the Total Health Assessment as often as you would like, but you can
only earn a reward for it, if available, once during the reward period.
Kaiser Foundation Health Plan of the Northwest, 500 NE Multnomah St., Suite 100, Portland, OR 97232
START
NOW
Questions? Call us at 360-906-5073, Monday through Friday
from 8 a.m. to 5 p.m. Or email us at jyoung@fvrl.org.
You’re invited to earn
healthy rewards
Just complete these 2 wellness activities by April 30, 2016. You’ll earn a $25 Visa reward card
from your employer and get entered in a drawing for a chance to win a smart watch.
1. Test your:
• Blood pressure
• Total cholesterol
• Blood sugar
• Body mass index (BMI)
2. Take the Total Health Assessment online.
This program is open to Fort Vancouver Regional Library employees who are Kaiser Permanente or
Added Choice members.
The rewards program runs from July 1, 2015, through April 30, 2016, and is open to Fort Vancouver Regional Library
benefits-eligible employees 18 and older who are Kaiser Permanente members. Kaiser Permanente Added Choice Plan
members can participate in this program. For a full list of activities you need to complete to earn the $25 reward card
https://healthworks.kp.org/fvrl. If you think you can’t meet a requirement for a reward
because of your health, you may be able to earn it by doing something else. Please contact your employer or union to
learn more. They’ll help you find a way to earn the same reward based on what’s right for your health. If you like, your
doctor can also be part of this decision. You can take the Total Health Assessment as often as you would like, but you can
only earn a reward for it, if available, once during the reward period.
Kaiser Foundation Health Plan of the Northwest, 500 NE Multnomah St., Suite 100, Portland, OR 97232
Call us at 360-906-5073, Monday through Friday
from 8 a.m. to 5 p.m. Or email us at jyoung@fvrl.org.
This program is open to Fort Vancouver Regional Library employees who are Kaiser Permanente or
If you reasonably believe you have an emergency medical condition, which is a medical or psychiatric condition that requires immediate medical attention to prevent serious jeopardy to your health,
Evidence of Coverage (EOC).
T H E C R E A T I V E T E A M

10. Finally, there’s our Strategic Work.
What?
Things like guidelines, toolkits, and initiatives
Why?
To provide our partners with instructions and resources
for using our materials to meet their marketing goals
How?
A copywriter/designer team communicates the how-to
in a smart, memorable way, plus offers valuable data.
A proofreader meticulously analyzes it until it’s a flawless,
finished piece.
T H E C R E A T I V E T E A M

11. © 2014 Kaiser Foundation Health Plan, Inc. For internal use only.4 Version 1.0 ›› November 2014
Explaining Coverage and Costs » Introduction
This guide is for all communicators within Kaiser Permanente.
It’s the go-to resource for informing all written and verbal
communications about health plan coverage and costs.
The purpose of this guide is to:
• Influence all coverage and costs communications —
from training tools to multichannel communications.
• Simplify the language we use to describe financial
information and complicated health plan terminology.
• Create consistency in how health plan details are
explained in print, online, on the phone, and in person.
• Improve members’ experience with Kaiser Permanente
by empowering them to really understand their plans.
Who is this guide for?
“What you think is simple, is not simple enough.”
— Kaiser Permanente member
Jargon, jargon,
jargon.
????!!!!!
© 2014 Kaiser Foundation Health Plan, Inc. For internal use only.5 Version 1.0 ›› November 2014
Explaining Coverage and Costs » Introduction
As Kaiser Permanente employees, we live and breathe
health plans. Our members don’t. They’re often frustrated
and confused. Here’s what we know about our members:
Many don’t know the basics of their plans. They may
not understand what’s covered, what’s not covered,
or what their costs will be. And some are surprised
when they get a bill.
They have limited health literacy. About 5 in 10
Americans read at or below an 8th-grade level.
And 9 out of 10 don’t understand health information
well enough to make good health decisions.
They’re stressed. Most members wait until they
or a loved one gets sick or injured to try to figure
out their coverage. The costs just add to the stress,
and health literacy drops even lower.
Why is being clear and simple so important?
Clear and Simple is:
The right thing to do.
Communicating clearly gives our members
more equitable access to care.
The smart thing to do.
Clear and simple communication improves
sales and retention.
The law.
Clear and accurate language is required
by federal and state law and regulatory
agencies.
Learn more about our Clear and Simple
principles at brandcenter.kp.org.
1
2
3
Health literacy is the ability to read, understand, and
use health care information to make health decisions.
Clear and simple communication empowers people
to make better decisions about their health.
Limited Health Literacy
Limited Literacy
A Clear and Simple Guide
© 2014 Kaiser Foundation Health Plan, Inc. For internal use only.
Explaining Coverage and Costs
How we can make financial information clearer and simpler for our members
Strategic
Table of
Contents
5 ways to reach our
audience
3 phases of
communication
Color
Photography
Typography and layout
Customizable fields
Co-branding
Do’s and Don’ts
3 4 6 10 15
About System Overview Brand Standards Customization Examples
For internal use only
AboutHealthWorks Guidelines System Overview Brand Standards Customization Examples 8
For internal use only
Brand Standards
Photography
HealthWorks imagery shows real, everyday people doing healthy things
at home, at work, and in the community. It embodies a welcoming,
“start where you are” attitude that presents HealthWorks as accessible
to everyone. It combines real-life scenarios with healthy, inspirational
symbols to make an emotional connection with our audience.
HealthWorks Guidelines
11
STRATEGY PLANNING
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
or spring print
newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
or fall print
newsletter
Partners in
Health
e-newsletter
Partners in
Health
e-newsletter
New Member
ID card(s) and
welcome book
mailed +
automated
welcome call1
New Member
reminder letter
to select PCP
(NoCal only)1
New Member
reminder letter
to select PCP
(NoCal only)1
LCM incentive
to register on
kp.org2
LCM
recommended
screenings
reminder2
2014–2015
Guidebook3
LCM classes/
programs
reminder2
LCM open
enrollment
reminder2
LCM reminder
to register on
kp.org2
New Member
welcome letter
from PCP
(NoCal only)1
New Member
satisfaction
check-in1
Flu campaign
In-Home Engagement
1
Based on January 1 activation date (or upon plan effective date during the year).
2
Low-contact member (LCM) population determined by level of interaction with care delivery system.
3
Guidebook is distributed to Medicare and Medi-Cal members only. Also available to all members on kp.org/eguidebook.
Year-round engagement happens both in the home and the workplace, as well as in
the community. This calendar shows the communications our California members will
receive at home in 2015. Use it to help guide your engagement planning for the year.
3
How to use the toolkit
20
ACQUISITION
Description
An at-a-glance explanation of the
advantages to choosing Kaiser
Permanente. It covers personal
doctors, convenient facilities,
and our unique model of care.
New this year
• Refreshed design
• 10 photography options
• Option to replace benefits grid
with expanded value message
• For use with either fully insured
or self-funded groups
Audience
Prospective members
Special considerations
The Advantages Handout of years
past is now available in email and
home-mailer formats. On the back
of the handout, a customizable
benefits summary may be added,
showing up to three different
plans. This option is available in
all regions except MAS and OH.
Customization options
Benefits summary
Enrollment date(s)
Group name and logo
Photography
Region
Company microsite URL
Advantages Communications
TACTIC Email Mailer Handout
Generic California
Handout
KP Experience
Handout
ITEM NUMBER
English 60224612 60224309 60222414 N/A 60222510
Bilingual
English/
Spanish
N/A 60224611 60224908
REGIONS CA, CO, GA, HI, NW CA, NATL
SIZE N/A 5 x 7
(folded; three
panels)
8.5 x 11
ESTIMATED
PRICE
See Communications
Showcase
See Storefront No charge See Storefront
ORDER INFO COMMUNICATIONS
SHOWCASE
@HPI
STOREFRONT
@HPI
HPUB
@HPI
STOREFRONT
@HPI
THUMBNAIL
[Event Name] for [Group Name] [Employees]:
[Dates and times]
[Location]
[Address1]
[Address2]
[City, State ZIP]
[Set co-branding space]
Make the best choice for a healthy tomorrow
Choose more than a health plan. With Kaiser Permanente, you also get top doctors, personalized
care and attention, convenient facilities, and advanced technology — all together in one easy-to-use
package that helps you live life to the fullest.
If you have questions about our plans, call us [hours, including weekend hours if any]:
[insert regional phone numbers]
[insert regional phone numbers]
[insert regional phone numbers]
[insert regional phone numbers]
[insert TTY phone number]
[my.]kp.org[/thrive][/company]
[Set space for regional footers]
Take a look at some of your group’s benefits
[†Scheduled prenatal care, first postpartum visit, and well-child care (0 to 23 months)]
[‡Coinsurance applies after you meet your deductible.]
This is only a summary of some benefits and their copays and coinsurance. Please see your Evidence of Coverage for more information
about coverage, limitations, and exclusions for all benefits, including those not listed in this summary.
[Annual deductible] $[XX] individual/$[XX] family
[Annual out-of-pocket maximum] $[XX] individual/$[XX] family
Covered Service You Pay
[Selected benefit] [$XX copay/ XX% coinsurance†
/free text]
[Selected benefit] [$XX copay/ XX% coinsurance†
/free text]
[Selected benefit] [$XX copay/ XX% coinsurance†
/free text]
[Selected benefit] [$XX copay/ XX% coinsurance†
/free text]
[Selected benefit] [$XX copay/ XX% coinsurance†
/free text]
[Selected benefit] [$XX copay/ XX% coinsurance†
/free text]
[Prescription drugs (30-day supply)] [XX% coinsurance†
(generic maintenance)/XX%
coinsurance†
(other generic)/XX% coinsurance†
(brand)]
A better choice
for good health
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Make the best choice
for a healthy tomorrow
[Open enrollment] for [Group Name] [Employees]:
[Month date, year]–[Month date, year]
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Member and Marketing Communications 60224309 June 2014 [XXXXX-XXXXX]
The power to choose
With many great doctors and convenient facilities, it’s easier to get the care
you need when and where you want it. Plus, you can choose and change
your doctor anytime.
Excellent care
Our specialists and multidisciplinary care teams are pioneering new ways to
prevent, detect, and treat illness — leading to healthier tomorrows for our
members and the communities we serve.
Your health. Your way.
We’re here when you need us — in person, by phone, or online. Through
our website or the KP app, you can manage your family’s health care
anytime, anywhere.*
Healthy extras
We’re not your typical health care provider. We partner with you inside
and outside the doctor’s office — with resources like [farmers markets]
and wellness classes — to help you feel your best. Some classes may
require a fee.
Discover the Kaiser Permanente difference
A better choice
for good health
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A better choice for good health
Nationwide, over 9 million people turn to us as their trusted
partner in total health. With everything you get, it’s easy to
see why Kaiser Permanente is the best choice for your health.
your health.
your way.
We’re always here when
you need us, however
you need us — in person,
by phone, or online.
With convenient online
and mobile tools, you
can manage your
family’s health care
anytime, anywhere.
excellent care
You’re at the center
of everything we
do, which is why the
personalized care you
get leads to healthier
tomorrows. Our board-
certified specialists and
multidisciplinary care
teams are pioneering
new ways to prevent,
detect, and treat illness.
the power
to choose
With many great doctors
and convenient facilities,
it’s easier to get the
care you need when
and where you want it.
Plus, you can choose
and change your doctor
anytime, for any reason.
healthy extras
We’re not your typical
health care provider.
We partner with you so
you have the knowledge
and resources to manage
your health — inside
and outside the doctor’s
office. We also partner
with local communities
through health education
programs and events.
[[Employer Group Name][employees]:
Choose Kaiser Permanente!
[Open enrollment] is [Month XX, 20XX,] through [Month XX, 20XX].
[my.]kp.org[/thrive][/company]
If you have questions, call Customer Service beginning on [customer service start date].
Self Funded NATL
Note: Many features discussed here are available only to members receiving care at Kaiser Permanente medical facilities.
Your health benefits will be self-insured by your [employer][union][Plan sponsor]. Kaiser Permanente Insurance Company will provide certain
administrative services for the Plan and will not be an insurer of the Plan or financially liable for health care benefits under the Plan.
[Region]
[Phone number]
[Times]
[Region]
[Phone number]
[Times]
[Region]
[Phone number]
[Times]
[Region]
[Phone number]
[Times]
[Region]
[Phone number]
[Times]
[Region]
[Phone number]
[Times]
[Region]
[Phone number]
[Times]
[Region]
[Phone number]
[Times]
Please recycle. This material was produced
from eco-responsible resources.
Member and Marketing Communications
60222414 June 2014 [XXXXX-XXXXX]
[“VERTICAL” LOGO FPO][“HORIZONTAL” LOGO FPO]MMMMMMMMMMMMMMMMMMM
MMMMMMMMMMMMMMMMM
A better choice for good health
Nationwide, over 9 million people turn to us as their trusted
partner in total health. With everything you get, it’s easy to
see why Kaiser Permanente is the best choice for your health.
Note: Many features discussed here are available only to members receiving care at Kaiser Permanente medical facilities.
1-800-464-4000 English
1-800-788-0616 Spanish
1-800-757-7585 Chinese dialects
1-800-777-1370 TTY for the deaf,
hard of hearing, or speech impaired
kp.org
If you have questions about our plans, call us 24 hours a day, 7 days a week (closed holidays).
your health.
your way.
We’re always here when
you need us, however
you need us — in person,
by phone, or online.
With convenient online
and mobile tools, you
can manage your
family’s health care
anytime, anywhere.
excellent care
You’re at the center
of everything we
do, which is why the
personalized care
you get leads to
healthier tomorrows.
Our specialists and
multidisciplinary care
teams are pioneering
new ways to prevent,
detect, and treat illness.
the power
to choose
With many great doctors
and convenient facilities,
it’s easier to get the
care you need when
and where you want it.
Plus, you can choose
and change your doctor
anytime, for any reason.
healthy extras
We’re not your typical
health care provider.
We partner with you so
you have the knowledge
and resources to manage
your health — inside and
outside the doctor’s
office. We also partner
with communities
through health education
programs and events.
Experience the Kaiser Permanente difference
Please recycle.
60222510 Month 2014 [XXXXX-XXXXX]
Your health benefits will be self-insured by your employer union Plan sponsor. Kaiser Permanente Insurance Company will provide certain
administrative services for the Plan and will not be an insurer of the Plan or financially liable for health care benefits under the Plan.
To learn more about Kaiser Permanente, visit my.kp.org/company.
1
These features are available when you receive care at Kaiser Permanente facilities.
2
24-hour service is not available in Colorado.
The experience… With some health plans With Kaiser Permanente1
Choosing your doctor All you know is that your doctor
accepts your insurance.
You can research and choose your
doctor on kp.org. Switch anytime.
Estimating your costs You may be in the dark as to what
the services you need will cost you.
Get a personalized estimate of
your out-of-pocket costs before
you come in for a visit.
Your health. Your way. Even for minor concerns, you make
an appointment, drive to the doctor’s
office, and sit in the waiting room.
For minor concerns, you can
request a phone appointment
or email your doctor’s office
with routine questions.
24/7 advice nurse When your child has a late-night
fever, there’s often no medical
advice available.
Specially trained Kaiser Permanente
nurses can offer medical advice by
phone, 24/7.2
Visiting a specialist Hope that your primary care doctor
has sent your records.
Your specialist has already reviewed
your information via your electronic
health record.
Making an appointment Call, wait on hold, and get frustrated. Schedule routine appointments from
your computer or mobile device.
During your visit Your doctor flips through your files,
searching for answers you’ve already
given him.
Your doctor can easily access
your medical history and
prescriptions through your
electronic health record.
Recalling your
doctor’s instructions
You can take notes during your visit,
or trust your memory later.
View your past visit details and
most lab test results online,
whenever you want.
Asking routine questions
without a visit
Call your doctor’s office, leave a
message, and hope you don’t miss
the return call.
You can email your doctor’s office,
and get a reply usually within
48 hours—sometimes sooner.
1: Self Funded NATL
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Ordering icons show where
the item can be ordered.
Description
Gives a concise summary
of the communication.
New this year
Calls out new or updated features.
Audience
Tells who the communication
is targeted to.
Special considerations
Presents related communications,
links to more information, and
other recommendations.
Customization options
Lists how the communication
can be modified using the
Print-On-Demand store.
Intuitive layout
The communication tool pages make it easier for you to build
enrollment campaigns and create strategic engagement opportunities
throughout the year. Important details are clearly called out so you
can quickly find what you need.
engagement toolkit 2015Communications to inform and inspire consumers
A better choice
for good health
T H E C R E A T I V E T E A M

12. Strategic
T H E C R E A T I V E T E A M
Our Brand Photography

13. WOO HOO!
AND IF THAT DOESN’T GRAB YOU …
we’ve won awards.
HOW Design
Communication Arts
Graphic Design USA
Hermes Creative Awards
HPRMA (Healthcare Public Relations Marketing Association)
MarCom Awards

14. Then, there’s our culture.
Even though we’re all different, we come together
like collaboration superstars.
And when it comes to our projects, we move quickly,
but thoughtfully. We thrive on innovation and fresh thinking.
We’ve also got a pretty spectacular work/life balance.
So, there’s plenty of time for yoga, yodeling, yam baking,
or whatever you’re into.
YODEL
LAY-HEE-HOO!
T H E C R E A T I V E T E A M

15. Overall, we’re just a bunch of good people
doing our part to help make lives better.
DOES THIS SOUND LIKE YOU?
If so, come join us!
LET’S MOVE
MOUNTAINS!