Social media marketing is a powerful way for businesses of all sizes to connect directly with customers who are actively engaging with brands on platforms like Facebook, Twitter, Instagram, and Pinterest. The document provides questions businesses should ask to define social media marketing goals related to desired outcomes, target audiences, and key messaging. It also lists steps to create an effective social media strategy, including setting SMART goals aligned to business objectives, thoroughly understanding the target audience, monitoring competition, establishing accounts and profiles, and consistently evaluating results to refine the strategy.
2. Social media marketing is a source of business
Social media marketing is a powerful way for businesses of all sizes
to reach prospects and customers. Your customers are already interacting with
brands through social media, and if you're not speaking directly to your audience
through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're
missing out! Great marketing on social media can bring remarkable success to
your business, creating devoted brand advocates and even driving leads and
sales.
Here are some questions to ask when defining your social media marketing goals:
What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use social
media?
What message do you want to send to your audience with social media
marketing?
3. How to create a social media strategy
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
