Lenovo

Sydney, Australia, NSW Australia

Advertising / Marketing / PR

I'm utterly obsessed with content and the transformational effect it can have on business. When asked the question, "So, what do you do?" I'm completely comfortable with my inquisitor's look of eye-glazed despair as I ramble about algorithm updates, dark posts, content ideation and how B2B brands can be sexy, too. Since starting my career in content, I've grown databases fivefold in far fewer years, bolstered SEO rankings in key search categories, written whitepapers, managed one website's redesign and built another from scratch, launched an in-person event series for marketing movers and shakers, crafted gif-fuelled listicles and fallen in love with marketing automation software. If you ...