Easy eat restaurant

1. Welcome
to our
presentation

2. Business Discretion
Restaurant Name: Easy Eat Restaurant
Product Type: Fast Food, Lunch Item, Dinner Item, Juice,
Snacks

3. Business Overview
 The People of Bangladesh are very fond of delicious and
luxuriousness of food.
 However, Italian, Spanish, Greek foods are not well liked
through our people. Chinese foods are accepted, but not
much popular, because local people like to have spicy
foods. Without spice, it is not edible to them. We can
provided that type spice of the food and made delicious

4. Our Target Customer
Business People
Students
Families

5. Competitor Assessment
 Improvement of our product and upgrading the quality of the
food and service we offer.
 Extensively exploit marketing and sales techniques
 Create loyal and repeat customer through our first year of
operation.
 Use ongoing marketing and sales techniques.
 Emphasize on the quality of food, standard level of service,
cleanliness.
 Analyze the competitor’s selling techniques

6. Marketing plan
In-house promotion
Distribution of business card
Special promotion
Web Plan
Social Media Plan

7. Operating Plan
Managing Director
Director of Finance Director of ProductionDirector of Sales & Marketing
Manager
Sales controller Purchasing
Controller
Supervisor 1
Supervisor 2
Chef 1
Waiter 1 Waiter 2 Waiter 3 Waiter 4 So on...

8. Financial plan
We define our costs that given annually
 Total Start-up-Expenses- 200,000 (without place cost)
 Total fixed costs -282,000 (without place cost)
 Total Variable costs is .6041 of Revenue
Project income statement
 Projected Profit and Loss accounts:
2018 2019 2020
56,212 593,708 1,176,170

9. Break-Even Analysis
Monthly Units Break-even 107,000
Monthly Revenue Break-even 107,000
Assumptions …
Average Per-Unit Revenue 1.00
Average Per-Unit Variable Cost 0.60
Estimated Monthly Fixed Cost 40,000