britannia

2. Company:-
 Founded- 1892
 Products- Biscuits, Rusk, Cakes, Diary products- Milk,
Butter, Cheese etc.
Industry:-
 FMCG is the 4th largest sector in Indian Economy.
 Top FMCG companies- Amul, Nestle, ITC, HUL etc.
 Rapid growth from 2016-2022.
Introduction

3. Literature Review
Marketing strategy.
Major Competitors.
Market Potentials.

4. Objectives
Collection of data of number of outlets.
Problems faced by retail outlets.
Understanding of distribution process.
Enhancement by doing ‘Pragati’ project.

5. Research Methodology
Data collected through questionnaries.
A sample size of 55 respondants.
Convenience Sampling Method.
Primary Data

6. Data Analysis & Interpretations

7. Data Analysis & Interpretations

8. Data Analysis & Interpretations

9. Findings & Observations
Negligencies of salesman for not approaching all retail outlets.
Most of the Outlets agreed to registered under Britannia.
Biscuits, Lassi, Cheese etc. were in demand in retail outlets.

10. Limitations
Problems faced regarding survey questionnaries.
Purchase pattern was different in different areas.
Due to non availability of sample, retailers backed to purchase
the products.
Online platform became hindrance.
Transaction on cash basis.

11. Conclusion
Retail purchase pattern of products.
3 categories of salesman- S1, S2, S1 & S2
Products serving quality is high since 100 years.

12. Recommendations
To evaluate or conduct meeting with salesman every once a
week.
Providing structured incentive scheme.
Providing salesman with PDA

13. Thank You
Presented by- Vishal Dixit