20-21 февраля - Mailing Day Moscow 2014 - Москва

1. Maciej Ossowski, Director of CEE Business Development
GetResponse

5. Anti-spam
rules
The beginning of GetResponse.com
(one of world’s first email
marketing platforms)

6. Today: 300.000 Clients, 185 countries, 210 employees

11. *DMA study, 2013

15. Emails in the US are opened on
a mobile device
*GetResponse study, August 2013

17. Emails without mobile optimization
are deleted
*GetResponse study, August 2013

18. Internet users made an online purchase
after they opened an email on mobile
*GetResponse study, August 2013

28. 55%
of 300 senior marketing executives
surveyed by Return Path and The Relevancy Group in 2012
DO NOT SEGMENT LISTS

29. Segmentation: why bother?

33. Reactivation emails
• “you haven’t logged in since …”
• “you didn’t order for …”
• “we haven’t heard from you …”
• “is this email address correct?”

37. 74% of consumers expect to receive
a Welcome Message when they
sign up to an email program
*2013 Consumer Views of Email Marketing

38. Welcome emails
• 4 times more OPENS than newsletters
• 5 times more CLICKS than newsletters
• Building relationships with leads
• Managing subscribers’ expectations

44. Birthday emails

46. Email remarketing (abandoned cart)

51. GetResponse
Autoresponders
! free trial cycle: 30 days!
! Autoresponder cycle: 15 emails, days 0 - 32!
! unique open rate: 30.82%!
! unique click-thru rate: 7.20%!
! conversions: enough☺!