2. Introduction
 Warid Telecom is a joint venture between Abu Dhabi
Group & SingTel Group. Abu Dhabi Group entered into a
strategic alliance with Singapore Telecom.
 Launched in Pakistan on 23rd May 2005. It is well equipped
to serve in the field of service based cellular industries in
Pakistan.
 It is the fourth largest cellular service provider with a
market share of 17%.

3.  Provides two services
 Major competitors
 Widespread network.
 Brand values
 Corporate values

5. Vision Statement
 To become the primary service provider of all
communication needs of subscribers in Pakistan‚
supported by exemplary customer care”.

6. Mission Statement
 We will continue to challenge ourselves and set new
performance standards by investing in the future of
our people and seeking knowledge and innovation in
order to exceed customer expectations and serve our
community”.

7. COMPONEN COMPONEN COMPONEN COMPONEN COMPONEN
T T T T T
Organization Customers Products or Markets Concern for Technology
Services Survival,
Growth,
Profitability
Warid yes no no yes no
COMPONENT COMPONENT COMPONENT COMPONENT
Organization Philosophy Self-Concept Concern for Concern for
Public Image Employees
Warid yes yes yes no

8. Revised Mission Statement
 “Warid will continue to challenge themselves and set
new performance standards in cellular
communications globally by investing in the future of
our people, combining latest technology, valuing our
employees and seeking knowledge and innovation in
order to exceed customer expectations and serve our
community”.

9. Strengths
 Better customer relationship than competitors
----Corporate lounges are set up at 24 fully–equipped
sales and service centers
 Modern network capabilities
----- advanced network that is EDGE compatible‚ 3G–
compatible

10.  Financial strength of share holder and their telecom
expertise
------ IR services available in over 148 countries with GPRS
roaming in 102 countries and prepaid roaming in 28
countries
 Large Post paid based generating high ARPU
----- lowest consumer complaints, Generates arpu of $3.5.

11.  State of the art IP based contact
------2G, 2.5G & 2.75G enabled GSM technology
 Adding value:
------ significant proportion of users are moving towards
GPRS and EDGE data
-------The operator is also introducing a greater range of (VAS)
-------with about 9% of Warid’s revenues are now generated by
VAS

12.  Technical partnering involving “SingTel”, “Nokia”
and “Wateen”.
-------the operator which is 70% owned by the UAE’s
Abu Dhabi Group
-----30% backed by Singapore’s leading operator,
SingTel.
------SingTel, which bought a 30% stake in Warid
Telecom in 2007.

13.  Extensive network
----services in 496 cities that covers more than 12500Km
road length area throughout Pakistan.
-----It covers Northern areas as well as Kashmir
• Most powerful sim
------Warid presents the most powerful 64K SIM.
----- 64K SIM gives its users added flexibility to store up
to 500 numbers and 50 text messages.

14. • Sponsorships
-----This is part of a new strategy to support the growing
music industry and to help foster creativity and talent in
youth.
----Warid has recently appointed the music band “Jal” as
a brand ambassador and sponsored the band’s second
album‚ “Boondh – A drop of Jal”.

15. Weakness:
 Need to increase brand awareness and improved
market positioning
---- Zong aggressive campaign
 Lack of proactive churn management and
stimulate programs to address
---- three months, is a normal churn period that shows
the active subscribers could be recorded in the base,
otherwise, these users were declared non-active by the
company to the authority and declines users’ number in
company and authority record officially.

16.  Low promotional packages activities
---- lost its fourth position to go on fifth after Zong outnumbered
Warid Tel’s subscribers in February 2012.
 The product line is too narrow.
---- Mobilink has lot of product line and value added services
 Need to expand network coverage
---- Globally present only in Middle East and Pakistan
 Inactive subscriber
---- SIM Jagao Offer for its inactive subscribers through 1,000 FREE
on-net minutes and 1,000 SMS without any additional charges.

17.  Need to expand network coverage
---- Globally present only in Middle East and
Pakistan
 Inactive subscriber
---- SIM Jagao Offer for its inactive subscribers
through 1,000 FREE on-net minutes and 1,000 SMS
without any additional charges.

18.  Less time in market as compared to major
competitors
---- The subscribers’ numbers dropped by 2.99 million in
past 10 months. Its users’ base stood at 17.38 million– the
second highest all-time high position– in June 2011, which is
now standing at 14.39 million.
 Less coverage as compared to major competitors
---- Covering more than 10,000+ cities, towns, and villages across
Pakistan.

19. Opportunities
 Over 60 percent population in rural areas still underserved
pent up demand by aggressive network expansion.
 Multiple SIM
---Warid being used as secondary connection opportunity to stimulate
the growth by improving network coverage
 Bring innovation in products
-----come up with innovative strategies to increase the brand name
and revenues as well .
 Market Growth and industry expansion
 A developing market

20.  Mergers, joint ventures or strategic alliances
---- Associations with musical bands
 Develop new product lines
---- Nano sim for iPhone 5
 Extension to overseas
---- Expand to Europe, America

21.  Decline of major competitors
---- Telenor maintains a market share of 16.6%
 Technologically better environment
----18m population best industry to earn revenue
 More customers after re-launch
----New packages and offers for non active users.

22. Threats
 High taxation rate
-----activation tax is causing a slowdown in consumer
growth especially all in rural areas.
 Price competition
------warid is the lowest pricer now zong is major
competitor

23.  Larger competitors network coverage
----The major brand in Pakistan is orascom’s Mobilink,
which as of April 2008 had a market share of 37 percent.
------ Telenor Began operations in 2005, Warid with a
current market share of 17%, also got launched in the
same year with a beautifully shot “slice-of-life” TV add. -

24.  Political instability
---- PTA has been striving hard and trying its level best
to create playing field in the cellular mobile industry.
 Presence and the acceptability of competitor
brand like jazz, talkshak and Ufone with
increased public demand
---- Mobilink and other brands old in comparison to
Warid

25.  Strong advertisement and media presence of
competitors
----- uses an aggressive advertising campaign on
television to promote its products. These
advertisements, while communicate an image of
modernity and newness, still tend to show the heritage
of Pakistan.
 Entrance of new competitors like Zong
---- low sms/call charges, greater sms bundles internet
packages

26. SWOT MATRIX

27. SO Strategies
1) Warid can fulfill the demands of network
connection in rural areas by taking the advantage of
it’s extensive network along with the most powerful
sim.(S8,S9,O1,O2)
 60% rural population is still underserved
 It’s a Tailor–made network designed for Pakistan's
geography‚ climate and subscriber patterns.

28. 2) Warid should increase it’s brand popularity by coming
up with innovative ideas or strategies like associating
the brand with some particular company or particular
event or any cause.(S10,O3)
 Warid supported the growing music industry to help
foster creativity and talent .
 Should focuss more on youth.

29. WO Strategies
1)Warid should come up with new product lines because
the current product line of Warid is very
narrow.(W5,O7)
 considering the fact that there is a lot of potential and
scope of introducing new product lines in the telecom
industry
2)Warid should introduce multiple SIM system as a
secondary connection opportunity to stimulate growth
by improving network coverage (W1,O2)

30. ST Strategies
1) Take advantage of it’s association with the music
industry as a plus point to compete with the
competitors promotional strategies S10,T4)
 Strong competitor’s promotional strategies
 Should focus more on promotional campaigns to
media presence
 Sponsor album‚ “Boondh – A drop of Jal

31. 2) Utilizing their strength which is better customer
relationship with the customers than their competitors to
avoid the threat of already existing successful
companies(S1,T7)
24 fully–equipped sales and service centers
Extensive network of 300 franchises at significant locations
trained sales and customer services team

32. WT Strategies
1) Need to increase brand awareness and improved
market positioning in the minds of the customers in
order to avoid the threat of new entrant(w2,T6)
2 )Company needs to increase the network coverage in
order to compete in the market(w1,T3)

33. THANKYOU