1. Technology of 2022
Maggie Ising
Comm 303

2. Past, Present, Future
THE PAST
• Technology as we see it now
is completely different than
what it used to be. We classify PRESENT
all electronics as technology, • Our technology
essentially nothing else. today is filled with
However, prior to our day,
technology was considered cell phones,
everyday activites such as: laptops, iPads, the
making fire, cooking and cloud, interactive
farming. video games, etc.
All sorts of things
that make you sit
and wonder about
“what’s next?” THE FUTURE
• Next is the future. We
have no idea what is to
come, and I will be
providing you with an
insight to what will be
the new technology of
2022.

3. How will the new technology be
influenced?
• The Umbrella Perspective
• Roger’s Diffusion of Innovations
• Moore’s Innovation Adoption Theory
• Critical Mass Theory
• Uses and Gratifications Theory
• Media System Dependency Theory
• Social Learning Theory/Social Cognitive Theory
• The Theory of the Long Tail
• The Principle of Relative Constancy

4. The Umbrella Perspective
• The Umbrella Perspective is broken
into 5 sections.
• 1. The Social System: in 2022, the
society will motivate us to use our
electronics more often.
• 2. Organizational Infrastructure: The
creators of the new technology will
Rihanna supports the essentially force us to use their
Umbrella ella ella creations.
Perspective • 3. Hardware: the actual technology.
• 4. Software: what we will be using.
• 5. Individual user: it all is up to YOU
on how often you want to use your
technologies.

5. Roger’s Diffusion of Innovations
• Several factors go into
Roger’s Diffusion of
Innovations.
• 1. Knowledge: we become
aware of the new
technology.
• 2. Persuasion: Either you
like it or you don’t.
• 3. Decision: will you use it
or not?
• 4. Implementation:
Success! You use it.
• 5. Confirmation: Evaluate
whether you like it or not.

6. Moore’s Innovation Adoption Rate
• Innovators: Taking
a risk.
• Early Adopters:
look into the idea
before they adopt
it.
• Early Majority:
want to see what
the product does
for them.

7. Critical Mass Theory
• Risk takers!
• These creators take a risk to try
new things and hope to inspire
others to follow their lead.
• Example: when you see how
much use your friend gets out of
an iPad, your longing for one
grows.

8. Uses & Gratifications
• The user has a big role: choosing the media!
• Focuses on several different reasons:
▫ Social and psychological origins
▫ Needs
▫ Expectations
▫ Mass Media/Other sources
▫ Other patterns of media interaction
▫ Needs gratifications
▫ Other consequences, intended or unintentional

9. Media System Dependency
• Combines psychological and social theories
together.
• How the media influences our lives.
• How much do you depend on media?

10. Social Learning Theory/Social
Cognitive Theory
• Learning things from other people.
• Gaining information from television, internet,
etc.

11. The Theory of the Long Tail
• There isn’t as much need for things as there used
to be, such as “hit” songs, albums, shows.
• Companies need to make their prices more
suitable to what people are willing to pay.

12. The Principle of Relative Constancy
• How much money is spent on media.
• People adjust what they spend, to spend more on
media.

13. What’s next?
• The future has a lot to offer. Things are soon to
change, especially when it comes to:
▫ Video games
▫ Computers/Tvs
▫ Headsets

14. Video games
• Video games have always
been a very easy thing to use:
you sit and click buttons on a
controller. Now, we have
things like the Kinect, where
you move around. But next?
Next I see something
different. A headset used that
involves nothing but your
mind. You speak, think,
anything, and your mind is in
control. Sit back and relax as
you think what’s next, making
it happen.

15. TVS/ Computers
• There are a few computers
that link to their TVs, but
soon, that will be all that’s
sold. The convenience of
having your facebook
accessible as you watch TV:
genius! There will be many
new features, such as logging
into skype as well as Netflix
and watching a movie with
your friend, talking and
watching at the same time.
Great feature for long
distances, bad feature for
laziness.

16. Headsets
• Tired of all that noise from your
everyday life? Tired of the messy
strings from your headphones?
Annoyed at how loud your
roommate listens to music? Fear
not! For in 2022, wireless
headsets will be a hit with
universal connection to your
phone, mp3 player (likely
iPod/iPhone), TV, computer,
anything that makes noise! To
decrease the loudness, the
wireless headsets will create a
more simple way to listen to what
you want to hear.

17. Zenon
• If anyone has ever seen
Zenon:Girl of the 21st
century, maybe they’re on to
something. Maybe one day
we will be living in
outerspace with loads of new
technology.
• Maybe…

18. Sources
• "2d. First Technologies: Fire and Tools." First
Technologies: Fire and Tools [ushistory.org]. N.p., n.d.
Web. 05 Aug. 2012.
<http://www.ushistory.org/civ/2d.asp>.
• "Vincos Blog." Social Media Statistics. N.p., n.d. Web. 05
Aug. 2012. <http://vincos.it/social-media-statistics/>.
• "About Me." About Me. N.p., n.d. Web. 05 Aug. 2012.
<http://www.longtail.com/about.html>.
• "An Introduction : Andrew Gaerig | The Economics of
Advertising." An Introduction : Andrew Gaerig | The
Economics of Advertising. N.p., n.d. Web. 05 Aug. 2012.
<http://economicsofadvertising.com/?page_id=76>.