The document outlines the curriculum for an online course on digital marketing and internet marketing. It covers topics such as search engine optimization, pay-per-click advertising, social media marketing, email marketing, analytics, and more. Each topic is broken down into multiple modules taught over 19 sections and 103 lessons. The course aims to provide students with the skills needed to succeed in digital and online marketing.

1. SIMSIM
SCHOOL OF INTERNET MARKETING
D I G I T A L
M A R K E T I N G

2. What is Digital Marketing?
Why organizations do digital marketing?
4 P's and 4 C's of Marketing
What is Internet and how it works?
Diff between Digital Marketing Vs Traditional Marketing
Digital Marketing Process
- Increasing Visibility
- Visitors Engagement
- Bringing Targeted Traffic
- Leads
What do you know about Google?
How Search Engine works?
- Crawling
- Indexing
- Processing
Ranking Factors of Google
Search Engine Updates (Panda, Piegeon, Rank Brain, & Penguin Update)
Google Sandbox Effect
DIGITAL MARKETING TRAINING SYLLABUS
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

3. INTRODUCTION TO WEBSITE DEVELOPMENT
Types of Websites
- Static
- Dynamic
Basics of HTML
Word Press Installation on Server
Understanding the Dashboard
Changing the default Settings
Installing and customizing themes
Content management in WP
Creating categories, pages and posts
Adding menu to site
Adding widgets to site
Installing useful plugins for site features
SEO specific plugins
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

4. Interesting Facts about Google
Historical facts about Google and its Data Center
What is Search Engine?
Type of Search Engines
What is Search Engine Optimization?
Search Engine Optimization Types
- Black Hat SEO
- White Hat SEO
- Gray Hat SEO
SEO life cycle?
- Requirement Gathering
- Keyword Research
- On Page Optimization
- Off Page Optimization
- Reporting
- Strategy Review
1SEARCH ENGINE OPTIMIZATION
S
E
O
SYLLABUS SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

5. Difference between Organic and Inorganic
What are Search Operators?
What are Keywords?
Keyword Research
Types of keywords
- Genric Keyword
- Short Tail Keyword
- Long Tail Keyword
Seasonal Keyword
Keyword Research Tools
Keyword Planner tool
Google Trends
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

6. 2
ON PAGE OPTIMIZATION
Initial Site Analysis
Accessibility of Website
File Formats
Navigation
Competitor Analysis
Keyword Placement
Site (URL) Structure Analysis
URL renaming/re-writing
H1, H2, H3 Tags
Title/Description/Keyword/Meta Tags Development
Anchor Text
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Cloaking
XML Sitemap
HTML Sitemap
Canonical Implementation
Understanding 301, 302, 404 Response code
Domain names and Exact match domain concept.
Internal Link Strategy
Content Optimization
Keyword density
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

7. 3
OFF PAGE OPTIMIZATION
What is Domain Authority?
How to Increase Domain Authority?
What is Page Authority?
Page Rank
- What is Page rank?
- How to increase Page Rank?
Backlinks
- What are backlinks?
- Types of Backlinks
Link Building
What is Link Building?
Types of Link Building
- One Way links
- Two Way links
Do’s & Don’ts of Link building
Link Building Strategies
Link Juice
Do Follow
No Follow
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

8. 4Local SEO
- Google Places optimization
- Tools for SEO
- Monitoring SEO Strategies
- Preparing SEO Reports
The importance of Links for SEO
Link Wheel
Off - Page SEO Techiques
- Directory Submission
- Type of Directories
- Article Submission
- Submitting Press Releases
- Business Directories
- Local Classifieds
- Blog Creation and Submission
- Blog Comments
- Local and regional search engines
- Forum & QnA
- Social bookmarking
- Video Submissions
- Sitemap Submission SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

9. GOOGLE WEBMASTER TOOL
Adding a Site & Verification Process
Configuration
Settings
Geographic Settings
Site Links
Website Health
Crawl Errors
Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Queries
Links to Site / Internal Links
Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords
Structured Data
Data Highlighter
5SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

10. 6
GOOGLE ANALYTICS
Introduction
How Analytics tool works?
Insights
Cookie Tracking
Get started with Google Analytics
Account Creation
Get tracking ID & Add in Website
Setup Goals
What is Bounce Rate?
How to reduce bounce rate?
Measure performance of campaigns via analytics
Understanding Filters & segments
Monitoring traffic source & behavior
Reporting
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

11. REPORTING AND ANALYSIS TOOLS
7
Website Analysis Tools
Keyword Density Checker
Broken link Checker Tool
Final Tracking and Reporting
Submission Report
Client Ranking Report
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

12. 8
SOCIAL MEDIA OPTIMIZATION
S
M
O
What is Social Media?
Understanding its importance
Social Media Marketing
Marketing in social networking websites
Branding
Paid Advertising
Concept of Social Media Success
Tracking Activity and Results
URL Shortener Concept
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

13. 9
Blogging
- Blogging for Branding
- Five Blogging Tips
- Blogging for Sales
- Promotion and Calls to Action
- Blogging for SEO
Facebook
- Facebook for Branding
- Using Facebook as Company
- Facebook for Sales
- Facebook Ads
- Facebook for SEO
- Facebook Websites Intergration
- Tracking Activity and Results
Twitter
- Twitter for Branding
- Twitter for Sales
- Promote Your Products and Services
- Responding to Users' Needs
- Twitter for SEO
- Twitter Visit
- Twitter Analytics
LinkedIn
- LinkedIn for Branding
- Company Profile
- Encouraging Employees to Use LinkedIn
- LinkedIn for Sales
- LinkedIn for SEO
- LinkedIn Ads
- Paid Market
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

14. 10SlideShare
- SlideShare for Branding
- Company Profile
- Branding you product / services using PPT on SlideShare
- SlideShare for Sales
- SlideShare for SEO
Social Media Management Tool (SMMT)
- Social Media Dashboard
- Connecting different Social Networking site with SMMT
- SMMT Connection with Social Media Platforms.
- Analytics for SMMT
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

15. 11EMAIL MARKETING
How Email works?
Challenges while sending bulk emails
Solution over challenges
Types of email marketing
Email marketing Tools
Designing of Email template
Email marketing scheduler
Email marketing success tracking
Creating a Subscriber List
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

16. 12LEAD GENERATION FOR BUSINESS
Importance of Lead Generation
Understanding Landing Pages
Diff of Landing Pages & Website
Practical tips for creating landing pages
Converting leads to sales
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

17. 13
S
E
M
Search Engine Marketing Overview
- Understanding Search Engine Marketing (SEM)
- Snapshot of SEM Industry
- Advantages of SEM over Other Marketing Methods
- Organic vs. Paid Traffic
- Different between the SEO, SMO and SEM
Marketing Plan
- Differentiate Your Services
- Target and Segment Your Audiences
- Understand Your Customers
Introduction to Google AdWords
- Getting Started with Google AdWords
- Signing Up for Google AdWords
- Set Time Zone and Currency
- Verify our account
- Activating Your Account
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

18. 14Navigating through Google AdWords
- User Interface Elements
- Home Tab
- Campaigns Tab
- Opportunities Tab
- Reporting Tab
- Billing Tab
- My Account Tab
Understanding Google AdWords Structure
- AdWords Account
- Campaign Level
- AdGroups Level
- Access Management SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

19. 15Working with Keywords
- Building Keyword Strategy
- Keyword Discovery and Keyword Research
- Keyword Discovery
- Keyword Research
- Leveraging the Google Keywords Tool
- Demo for the Google Keyword Tool
- Focusing and Targeting Keywords
- Broad Match
- Phrase Match
- Exact Match
- Setting up Negative Keywords
Writing Ads in Google Adwords
- Writing Effective Ads in Google AdWords
- Call to Action
- Review of Google's Guidelines SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

20. 16Understanding Google's Text Ad Structure
- Creating and Managing Your Ad Campaigns
- Creating Ad Campaigns
- Creating AdGroups
- Managing Campaign Settings
- How to Edit, Pause, Delete, or Resume a Campaign?
Reporting
- AdWords Reporting and Account Performance Reports
- Generating Reports in Google AdWords
- Step 1: Select Campaign
- Step 2: Settings
- Step 3: Choosing Report Details
- Step 4: Activating Your Report
- Step 5: Template, Scheduling, and Email
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

21. 17
Introduction to Dynamic Search Campaigns
Display Ads Campaigns
video Ads Campaigns
App Marketing
Introduction to Remarketing Campaigns
MCC (My Client Center) Account
Adwords Editor Tool
Conversion Tracking
ADVANCE ADWORDS MARKETING
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

22. 18What is Adsense?
Get approved for Adsense
Adsense account interface
Adsense Policies and requirement
Adding Google Ads to Website/Blog
Best Placements for Google Ads
Best Adsense Units to Use
Increasing Adsense Revenue
YouTube Monetization with Adsense
ADSENCE
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

23. 19
ONLINE REPUTATION MANAGEMENT
What is Online Reputation Management?
Why Business need Online Reputation
Case Studies of Brands
Focus Areas in ORM
ORM Strategy
Tools for ORM
Impact of Negative SEO
GETTING PROJECT AND BIDDING
Understanding requirement
Deciding the budget of project
Different Billing methods
Bidding for project on bidding sites
SIMSIM School of Internet Marketing
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in

24. CONTACT US
SIMSIM
SCHOOL OF INTERNET MARKETING
210, P J Chambers, Old Mumbai - Pune Highway,
Behind Hotel Crystal Court, Pimpri Chowk, PCMC - Maharashtra 411018
+91 8956 609 996 / +91 8087 530 193
www.schoolofinternetmarketing.co.in
info@schoolofinternetmarketing.co.in
103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata,
Erandwane, Near Dashabhuja Ganpati mandir, Opp SAP Training Center Pune,
Above Raj Restaurant, Kothrud, Pune - Maharashtra 411038
STAY CONNECTED WITH US