Presented to MBA students in Entrepreneur Awareness Camp @ JBREC, Hyderabad.

1. of
Startup Mahesh Kumar CV
COO & Co-Founder
Orbit Shifters Inc

2. Problem
How not to pick the wrong problem to solve ?
1
Buyer Mental Model
How to align buyers motivations ?
2
Ritual Map
How to position your product into existing
customer rituals ?
3
Jobs to be done
How to help the customer envision the new
world powered by your offering ?
4
Prototype
How to Prototype the first iteration of the new
experience in 30 mins?
5
Positioning
How to position your offering vis a vis
competition ?
6
Monetization
How to introduce your offering to your
customers ? Sharpening your product intro < 30
7
Messaging
How to introduce your offering to your
customers ?
8
Business Model Canvas
How to Create a 1 slider pitch ?9

3. https://www.huffingtonpost.com/kevin-siskar-/10-rules-for-a-great-startup-idea_b_7042800.html

4. What is Business Model ?
How you create, deliver,
and harvest value

5. Tools
to
create &
analyze
Business
Model…Building
Blocks

6. 1.Customer Segments
You must create a detailed portrait of each
Courtesy : BusinessModelGeneration

7. 2.Value Props
What is their PAIN? (B2B) or their ACHE? (B2C)
Courtesy : BusinessModelGeneration

8. 3. Distribution Channels
How do you deliver this value at every stage of the buying process?
Courtesy : BusinessModelGeneration

9. 4.Customer Relationships
How do you build a loyal and enthusiastic tribe around your offer?
Courtesy : BusinessModelGeneration

10. 5.Revenue Streams
How do you generate cash from each customer segment?
Revenue Streams = Strategies (What)
Pricing = Tactics (How Much and When)
Courtesy : BusinessModelGeneration

11. 6.Key Resources
What infrastructure and resources do you need to deliver what you promise?
Courtesy : BusinessModelGeneration

12. 7.Key Activities
When & by who
Courtesy : BusinessModelGeneration

13. 8.Key Partners
How does each partner help or hinder the business model?
Courtesy : BusinessModelGeneration

14. 9.Cost Structure
What are the critical elements of the cost structure?
Courtesy : BusinessModelGeneration

15. Business Model Canvas
9
8
7
6
5
1
3
2
4
Courtesy : BusinessModelGeneration

16. You need to validate your
Model Assumptions
with the CUSTOMERS
until you
Get It Right !

18. Affordable VOIP calls
Courtesy : BusinessModelGeneration

19. Smooth shave for men & women
Courtesy : BusinessModelGeneration

20. Photo Sharing Online
Courtesy : BusinessModelGeneration

22. Problem
How not to pick the wrong problem to solve ?
1
Buyer Mental Model
How to align buyers motivations ?
2
Ritual Map
How to position your product into existing
customer rituals ?
3
Jobs to be done
How to help the customer envision the new
world powered by your offering ?
4
Prototype
How to Prototype the first iteration of the new
experience in 30 mins?
5
Positioning
How to position your offering vis a vis
competition ?
6
Monetization
How to introduce your offering to your
customers ? Sharpening your product intro < 30
7
Messaging
How to introduce your offering to your
customers ?
8
Business Model Canvas
How to Create a 1 slider pitch ?
9

23. Today
Start-up Enabled
Tomorrow
How do you get started ?

24. 1. Startup Team
Form 3-5 member group as impeccable Team
cc: Helena Lopes - https://unsplash.com/@wildlittlethingsphoto?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

25. 2.

26. Who is the person experiencing the pain ?
3.Customer Profiler
cc: SaskPower - Powering the Future - https://www.flickr.com/photos/69658363@N07

27. Whats the essence of the problem ?
4. Problem Crystallizer
cc: Sharon Drummond - https://www.flickr.com/photos/28085418@N07

28. How does a day in the life of the person look like ?
5. DILO
cc: AstroSamantha - https://www.flickr.com/photos/65541944@N07

29. What if
How might we imagine the future experience of giving wings to fly ?
cc: Rubén Chase - https://www.flickr.com/photos/34596003@N03

30. 6. Product Features
HMW convert "What if" for execution ?
cc: Vinay Deep - https://www.flickr.com/photos/36288872@N00

31. Embed Exponential features into new user experience
AI, IoT, AR , 3D Printing, Drones
cc: Markus Spiske - https://unsplash.com/@markusspiske?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

32. Put in hands of customer
Why is it important ?
cc: lavishlylush - https://www.flickr.com/photos/51413187@N05

33. Ability to do
7. Product Feature Maps
cc: mikecogh - https://www.flickr.com/photos/89165847@N00

34. 8.Prototype
Give birth to Product
cc: Eepeng Cheong - https://unsplash.com/@eepeng?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

35. $ Unlocked
How much value is unlocked by this Product ?
cc: Hellebardius - https://www.flickr.com/photos/76462928@N00

36. How might we succicntly communicate the essence of the idea ?
9. 7 Second pitch
cc: ifranz - https://www.flickr.com/photos/26145276@N00

37. 10. 3 RATs
Riskiest Assumption Tests
cc: Michael Shannon - https://unsplash.com/@mgshannon?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

38. The Brain Filters !
Why is this important ?
cc: illuminaut - https://www.flickr.com/photos/21611336@N00

39. Think "1 Experiment every month"
cc: *vlad* - https://www.flickr.com/photos/88112377@N00

41. ?
Nano
App with
Massive
Outcome

42. Iterate , Validate , Iterate

43. Parting Thoughts

44. The Indian
Renaissance
Takes off

45. Transforming Technologies