Hey, guys, we have come up with the idea of introducing the concept of artificial intelligence in digital marketing strategies. Here is what we have covered in our presentation : >> What is Digital Marketing? >> What is Artificial Intelligence? >> Why do we need to think about digital marketing using AI? >> How is AI changing the way of digital marketing strategies? >> Why do businesses need to combined their marketing strategies with AI? >> Some popular case studies on AI and its tools being used by companies. >> What are the latest statistics on artificial intelligence and the related trends? >> Conclusion with the advantages So guys, if you think you are in the developing phase of your business then you really need to see an eye to eye with right marketing strategies to stand in front of the curve in a long run. For this, we feel blessed to provide you with necessary tutorials constantly, if you like our post, like and share it. To know us to visit: www.makewebbetter.com Follow us on: Twitter - https://twitter.com/makewebbetter?lang=en Instagram - https://www.instagram.com/makewebbetter/ Facebook - https://www.facebook.com/makewebbetter/ Stay connected to keep getting more updates. Thanks For Watching Team MakeWebBetter

1. Confidential Customized for Lorem Ipsum LLC Version 1.0
How is Artificial Intelligence
transforming the way of Digital
Marketing?
By MakeWebBetter
We deliver innovations

2. Confidential Customized for Lorem Ipsum LLC Version 1.0
Table Of Contents
❏ Vision
❏ Overview
❏ What is Digital Marketing?
❏ What is Artificial Intelligence
for business?
❏ How is Artificial intelligence
related to digital marketing?
❏ How has AI affected affected
digital marketing?
❏ Problems to solve with AI
theory
❏ Applications of AI
❏ Market trends
❏ Case studies

3. Vision-
STEP-1
We started exploring market
and eCommerce world
STEP-2
We found problems of
customers all around the
market
STEP-4
We decided to develop
optimization of store services.
STEP-5
We developed plugins for
WooCommerce stores and provided
optimization to vendors to grow their
stores
STEP-6
Now, we aim to deliver the
services with the concept
of AI and digital marketing.

4. Overview
2019 is going to be ruled by the concept of Artificial Intelligence, so
our major focus is on how the concept of AI is going to transform
the way of digital marketing in 2019?
Let us explore it from scratch

5. What is Digital Marketing?

6. Digital Marketing involves
using digital technologies
available on internet and digital
mediums to provide
information to customers in a
well defined manner.

7. It’s a concept developed by
computer systems that leads
to the creation of artificial
technologies and machines that work
exactly like humans.

8. According to a survey conducted by Salesforce the marketers
using the concept of AI will account more than 50% growth in the
next two years.
Source- https://www.salesforce.com/blog/2018/08/ai-machine-learning-marketing-cloudcast-podcast

9. How is Artificial intelligence related to
digital marketing?
Digital marketing involves utilization of digital technologies to
do marketing, the concept of AI helps to do marketing by digital
techniques and strategies.

10. AI helping marketing plans to be DIGITAL...

11. How has AI helped digital marketing?
With the creation of an immense buzz,
the concept of AI has thoroughly
penetrated our thoughts and ideas.
According to a survey, around 80% of
B2B marketing executives believe
that AI will revolutionize the
world by 2020.
Source- https://www.demandbase.com/press-release/marketing-executives-predict-artificial-intelligence-will-revolutionize-marketing-2020/

12. ❏ How AI has transformed the way of
digital marketing?
❏ How various applications of Artificial Intelligence can help
you take your business to a next level of success?
❏ How will digital marketing be affected with artificial intelligence in 2019?

13. Turn the slide to KNOW answer to all
questions

14. How can Artificial
intelligence transformed
the way of digital
marketing?

15. ❏ Content Generation
❏ Reach to target customers by
content.
❏ Email marketing and remarketing
❏ Digital Advertisements
❏ Search Engine Optimization with AI
❏ Web designing and web development
❏ Social media postings and social
advertisements
❏ Chatbots
❏ Customer support services
❏ Digital marketing practices

16. Problems to solve with AI theory
1 Ensure quick and efficient
optimization of plugins
and related services.
2
Help businesses to start,
develop, solve problems
and grow digitally
3
Reach customers, get their
problems solved and convert
them into our prospective
clients.
4 Enhance the way of customer
support services to strengthen
customer relationship and
build customer retention.

17. AI can write content that will
help you a lot in attracting more
and more customers.

18. It can write reports and news
based on data and
information.
Intelligent tools like
Wordsmith and Quill are
being used by Forbes to
create news.

19. Hundreds of articles in
Washington post are created
with artificial intelligence
technology.

20. Let your content reach
customers-
Artificial intelligence helps to
generate more personalized
content that better helps to
connect customers and ensure
that viewers may also find the
information relevant and
useful to them.

21. Email Marketing-
AI helps in generating more
personalized email campaigns
that involves right email contents
and subjects to be used so as to
attract more customers.

22. Digital Advertising
According to recent survey,
ads have successfully
adopted artificial
intelligence to get high
conversion rates.

23. Facebook and Google ad platforms use machine
learning to know user interests.

24. Search Engine
Optimization
The method of searching
on internet has changed
with AI, the concept like
voice search has made it
easy to perform searches
just by saying command.

25. Google has revealed that around 75% of
searches by Google Assistant is in natural and
simple conversational language without
typical words.

26. Web Design
Hey, do you have programmers
and designers for your website?
No?
Then, sorry, you cannot proceed
Well, this is a past type line.
There are various applications like Grid that uses artificial intelligence
to develop website based on user provided information like text,
images, call to action etc.

27. Chatbots
Its automated method of
responses has helped
businessmen to connect to
clients in an efficient way.

28. 2018 Statistics on Digital marketing
with AI

29. ● According to Accenture, AI can increase productivity by
around 40%.
● Pointsource says due to AI, around 50 of consumers will
purchase more.
● Deloitte says, around 85% of AI adopters have obtained
substantial economic benefits.
Source - https://towardsdatascience.com/15-artificial-intelligence-ai-stats-you-need-to-know-in-2018-b6c5eac958e5

30. ● According to Statista, nearly 84% of enterprises believe that
investing in AI will ensure greater competitive advantage.
● According to Oracle, 80% of businesses plan to adopt AI as a
customer service solution by 2020.
Source - https://towardsdatascience.com/15-artificial-intelligence-ai-stats-you-need-to-know-in-2018-b6c5eac958e5

31. Understanding
the market

32. Market trends
01
Around 80% of marketers
are switching towards
using AI for building their
digital marketing
strategies.

33. Market trends
02
The concept of AI and
machine learning is
helping the businesses
to attract more and
more customers quickly
and efficiently.

34. Target audience
Our target audience is businesses who are
in growth phase and we aim at solving
their problems in running their online
eCommerce and WooCommerce stores.
01 | We reach our customers with content.
02 | We explore their problems and understand them.
03 | We explore for solution at our area of expertise.
04 | We ensure 24/7 customer support for conversation.
05 | We give solutions and nurture our customers into clients.

35. CASE STUDIES

36. CASE STUDY 1:
Alexa is one of the most renowned AI product of Amazon that helps
to drive algorithms that are essential for Amazon targeted digital
marketing strategy.
Al helps Amazon to get information about the most demanded
products and services in market and then they work accordingly.

37. CASE STUDY 2:
Alibaba is a Chinese multinational conglomerate specializing in
eCommerce retail internet and technology. AI helps Alibaba
group to map the most efficient way of delivery routes.

38. CASE STUDY 3:
RAKUTEN is a Japan’s largest eCommerce site, continues to
invest in AI to predict the behaviours of customers. Presently, they
are able to analyze their 200 million products to forecast sales
more accurately. It helps to segment their online buyers using the
real time data.

39. AI helps to generate
more personalized
content to reach
customers
ADVANTAGES
It helps WooCommerce store
owners to perform more work in less
time
AI has helped to build an strong
customer relationship in
eCommerce world.

40. Now we are stepping forward

41. Thankyou
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