Doing business is all about doing work smartly. Thus, marketing automation plays a very important role in increasing the efficiency of your marketing efforts. It is a perfect solution for automating your repetitive marketing tasks and saves a lot of time. How about using this technique in your lead nurturing process? Here are some best marketing automation best practices to make your lead nurturing game stronger.

1. Marketing Automation Best
Practices To Nurture Leads
Better Than Before
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2. Are you running
an eCommerce store?
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3. Is it struggling with an
unmanaged
customer database?
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4. Are you unable to track your
leads and analyze your buyer’s
shopping actions?
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5. Is your sales declining and
you’re getting huge shopping
cart abandonment?
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6. If your answer is yes, you have
hit the right presentation.
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7. Marketing Automation is the
right solution for you
right now to solve your
problems.
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8. Today, we’ll present you-
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❏ What is Marketing Automation?
❏ Why your business needs automation?
❏ Techniques to get great automation success
❏ Video Tutorial
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Why Automate Marketing?
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10. Marketing automation is the
practice of using software to
automate sales and marketing
activities of a business.
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Automate your
business and get
good results

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Marketing tasks like eMails,
social media posting, and even
ad campaigns that are repetitive
in nature are automated by
marketing automation.
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12. Benefits of Business Automation
● At Marketers Level ● At Sales Level ● Overall Business
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13. Benefits For Marketers
● Helps in reaching customers in a more
personalized way across multiple
channels.
● Boosts customer lifetime value by
automating the up-sells and cross-sells.
● Allows the marketers to create targeted
campaigns.
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14. Benefits In Sales
● Keeps your CRM up to date.
● Helps is prioritizing your leads as
per the lead score.
● Makes your sales process more
efficient and effective.
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15. Benefits For Overall Business
● Reduces the staffing costs.
● Improved analytics of your
marketing and sales team.
● Replaces your manual repetitive
tasks with automated process.
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16. Let’s Crunch
Some Numbers!!
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17. Source: emailmonday
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18. Source: invesp
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19. Aren’t the numbers
convincing enough to say
that Marketing Automation
is an important element for
Nurturing Leads?
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20. So, get ready for some
Marketing Automation
tips to step up your lead
nurturing game.
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21. #Tip 1: Increase Personalization
In an ideal case, your each and
every message should be
highly personalized based on
the user’s recent activity.
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22. #Tip 2: Link CRMs To Marketing
Automation System
This will get you increase in the
transparency between your marketing
and sales team, easily track your leads
and strengthen your lead nurturing
process.
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23. #Tip 3: Abstain From Overdoing It
Marketing automation can be very
lucrative as it very easily lets you
automate your marketing campaigns.
But overdoing it can result in alienating
your potential customers.
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24. #Tip 4: Take Data-Driven Decisions
A robust marketing automation solution
provides deep insights to understand
customer behaviour. Make decisions
based on this data to improve your lead
nurturing program.
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25. #Tip 5: Leverage Quality Content
Create inbound content and leverage
them in your lead nurturing campaigns.
You can create blogs, infographics,
social media posts, or videos that speak
well for your brand.
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26. Are you confused to choose a right automation
platform for your business?
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We recommend you
- Mautic WooCommerce Integration
An open-source marketing automation platform. To watch
how it works and explore more,
watch video
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28. Any Doubts?
Start Writing Your Comments
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29. The End….
So these were generic tips to make your lead
nurturing game stronger using marketing
automation. To know more about the importance
of marketing automation in marketing, then click
here.
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30. Want Recommendation
for your business?
Contact us anytime at: support@makewebbetter.com
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