Personal brand

1. PERSONAL BRAND EXPLORATION
Malana Custis
Project & Portfolio I: Week 1
February 4, 2022

2. I am responsible, reliable, hardworking. I love a
challenge when it comes to something I am very
passionate about. I want to start at and
company work my way up to the top. Prove that
I’m worthy of being in this industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Advertising and Promotions
Managers
• Talent Directors
• Public Relations Specialist
BRAND ARCHETYPE - When it
comes to me at work I like to get
Creative. I like to think that creative
is the only way. If you don’t use a
little bit of creativity then it is wrong
and its not you.
Artist Manager for R&B Industry
Picture Relevant
to Your Industry
Goes Here

4. [R&B of music artist]
TARGET AUDIENCE
Ramon Gonzalez
Outreach Plan:
• I would book a meeting.
• I would bring up our love for Kendrick Lamar
• Finally, I would tell him what would help him achieve
with my skills with his artist.
PROFILE
PICTURE
[Engineer] at [blue records]
Timon Adams
Outreach Plan:
• I would email him to see if he is free for a meeting
• I would let him know how much I respect his work
• Finally, I will tell him my intentions for this meeting
PROFILE
PICTURE [engineer and producer] at
[blue records]
Bill Jabr
Outreach Plan:
• I would make an appointment with him
• We would set up a meeting time and place.
• In the meeting, we would talk about how great I would
be if I added to his company I could open doors for him
and his artist.
PROFILE
PICTURE [owner and producer] at [blue
records]

5. GOALS
Short Term: (Immediately After Graduation, 2023)
‣ Start internship at a record label.
Mid Term: (2023)
‣ Get a job as a artist manager.
Long Term: (2024)
• Have several clients under my name.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Negotiation
SOFT
HARD
Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Time Management Novice / Adept / Expert
Service Orientation
SOFT
HARD
Novice / Adept / Expert
Judgment and Decision Making Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Speaking Novice / Adept / Expert

7. I help _R&B _Artist____ do
__promoting_____ by ____by keeping and
making their schedule .
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Shoe Show, back to school sale,
watching the store
• Applebees, bar drinks, manager role of
the shift
Education:
• Music Business, Full Sail University
• Music Business B.S., Full Sail University (Exp. 2023)
Awards:
• I volunteer as assistant teacher in my old
high school
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kejuan miller
Industry Experience:
• Music Artist
Education:
• Full Sail University
Leadership Experience:
• department manager
• Group coordinator
Skills and Proficiencies:
• branding - 0 endorsements
• Marketing - 0 endorsements
• Analyzing big data- 0 endorsements
Malana Custis
Overall Online Presence:
• How many connections? 0, banner image customized?
0, professionalism of headshot?professional , how
detailed is the profile?great , published articles?no,
active on other social media?yes, is their LinkedIn URL
customized? no
• Grade: Average, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music artist
Education:
• Full Sail University
Leadership Experience:
• Manager positions
• Being a teacher
Skills and Proficiencies:
• Active listening - 0 endorsements
• Customer service - 0 endorsements
• Time management - 0 endorsements
Overall Online Presence:
• How many connections?0, banner image
customized?0, professionalism of headshot?none, how
detailed is the profile?some what, published
articles?none, active on other social media?,very is
their LinkedIn URL customized? Yes
• Grade: Average, 60 out of 100

10. COMPETITION
Tameika Martin
Noteworthy Experience:
• Music Artist Management and Entertainment
Promotions
• Creative Minz Entertainment
Malana Custis
HEADSHOT HEADSHOT
Industry Experience:
• Music Artist Management
Education:
• Georgia State University
Skills and Proficiencies:
• Booking shows- 0 endorsements
• Marketing - 0 endorsements
• Branding - 0 endorsements
Overall Online Presence:
• How many connections?205, banner image
customized?no, professionalism of headshot?headshot,
how detailed is the profile?very, published articles?no,
active on other social media?yes, is their LinkedIn URL
customized?no
• Grade: Superior?, 90 out of 100
Industry Experience:
• Music Artist
Education:
• Full Sail University
Leadership Experience:
• manager position
• Being a teacher
Skills and Proficiencies:
• Active listening - 0 endorsements
• customer service - 0 endorsements
• Time management - 0 endorsements
Overall Online Presence:
• How many connections?0, banner image
customized?no, professionalism of headshot?not at all,
how detailed is the profile?not detailed, published
articles?no, active on other social media?yes, is their
LinkedIn URL customized?no
• Grade: Average, 60 out of 100

11. BRAND POSITION
For [Artist] who [R&B Industry], I provide [MY
TIME TO MAKE SURE THE ARTIST HAS ALL
THE PROMOTIONS AND BEST BENEFITS ]
because [THEY DESERVE THE ABSOLUTE
BEST AND THAT WON’T GET IT ON THEIR
OWN WITHOUT SUPPORT.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Chante Moore
‣ March 6, 2022 | Atlanta
• Keke Wyatt
‣ March 14 | Atlanta
• Kyle
‣ March 27 | Atlanta
Digital Marketing
• Primary Content: I will show off what I can do on Instagram
by promoting myself. I will start by showing how I managing
my self.
• Primary Tools: I will use Instagram, LinkedIn, and Facebook.
• Website: I will use it to show how I started out first compared
to where I am now.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will follow after is a strict,
hardworking and willing to put everything on the line for
clients to get them everything they need. They will be
on the go all the time has to keep a schedule in order
to get everything done.
Formal Education
• Stone Mountain High School May 20,2019
Technical Skills
• Time Management - Full Sail University , October 2021
• customer service - Applebees, November 2021
• Software Porficiency - Stone Mountain High School,
August 2018
Soft Skills
• Speaking, Full sail university, May 2021
• Active listening- stone mountain , December 2018
• Teamwork-Applebees, October 2021

14. Malana Custis
You know when a music artist needs someone to keep track of things they
forget about? Well, what I do is
I keep track of concerts, photoshoots, rehearsals, meeting and other
personal set ups. In fact, I kinda of have to do it for myself or I will forget
very important things that I have to do like for Instance class.
Picture of You
Goes Here

15. REFERENCES
Careersinmusic(2022) https://www.careersinmusic.com/artist-
management/
Google (2022) R&B artist events in Atlanta
https://www.google.com/
Linkedin (2022) https://www.linkedin.com/in/malana-custis-
7120b3228/
Linkedin (2022) https://www.linkedin.com/in/tameika-martin-
77223a47/
Haulix (2022) https://haulixdaily.com/2019/05/manger-music-
defined
Onetonline(2022) https://www.onetonline.org/link/summary/13-
1011.00
Reverbnation (2022)
https://www.reverbnation.com/kelocountitup
R&B Vocalist (2022) https://www.gigsalad.com/Singers/R-and-
B-Singer/GA/Atlanta