On Thursday, February 6, Habanero is hosting a webinar about Habanero’s light-responsive design approach. Light-responsive design techniques help organizations realize the benefits of better mobile support, without the high cost of completely rebuilding their website. They’re also great if you have a dedicated mobile site and want to make the shift to a responsive portal. The webinar will include a Habanero client case study to showcase our light-responsive approach and illustrate how you can benefit from this simplified way of doing responsive web design. John Allan, a Senior User Experience Developer, and Mallory O’Connor, Practice Lead, Customer and Member Portals, will present the webinar. This 30-minute ‘coffee break’ presentation is geared for designers, developers, marketing professionals, or website managers.

2. Don’t break the bank:
Improve your mobile experience
with light responsive techniques
February 6, 2014

3. Hello
mallory o’connor
Practice Lead, Customer and Member Portals
john allan
Senior User Experience Developer

4. Agenda for today
light
responsive
case
study
what, why, and how
light responsive applied

6. Q&A

7. About Habanero

8. we are
passionate
about helping
people and
organizations
thrive

9. customer
portals
employee
portals
member
portals
and websites
and intranets
and extranets

10. Don’t break the bank:
Improve your mobile experience with
light-responsive techniques

11. Mobile traffic

12. What is light
responsive design?

13. mobile app vs. mobile web
Mobile experiences
consumed via dedicated
native application
Mobile experiences
consumed via local device
browsers

14. Dedicated mobile site

15. Responsive site
Desktop
Tablet
Phone

16. Light responsive site
Desktop
Phone

17. Why choose
light responsive?

18. Budget
Enhancements vs. overhaul

19. Buy-in
Limited appetite to start from
scratch

20. Pain
Impact on brand, satisfaction, and
conversion

21. Benefits of
light responsive

22. It’s fast.

23. It’s cost effective.

24. It’s high impact.

25. How does it work?

26. CSS
Javascript

27. Reprioritizing content

28. Reprioritizing content

29. Reprioritizing content

30. Rethinking navigation

31. Rethinking navigation

32. Rethinking navigation

33. Addressing complexity

34. Addressing complexity

35. Addressing complexity

36. Performance

40. Case study:
oilsandstoday.com

41. A little background
about the site

43. Bounce rate
High bounce rate was an indicator
of deeper issues.

44. Layout
Pinch and zoom experience

45. Page load
Page size and load times were
prohibitive

46. Results

50. Performance improvements

51. 50%
Decrease in server requests

52. 94%
Decrease in page size

53. 86%
Decrease in page load time

54. Summary

55. Key takeaways

56. Light responsive is a fast,
affordable, interim solution.

57. Mobile second can be ok too.

58. We can help you get started.

59. Questions?

60. Wrap up
•Follow up questions are welcome!
•Past webinars:
youtube.com/habaneroconsult
•Blog posts:
habaneroconsulting.com/insights

61. Get in touch
mallory o’connor
moconnor@habaneroconsulting.com
john allan
jallan@habaneroconsulting.com
habaneroconsulting.com/team