Habanero worked with CP to create a fully responsive, enterprise website in just 90 days. This presentation was originally delivered at the SharePoint Summit 2014 in Vancouver.
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Share pointsummit vancouver2014 habanerocp case study
1. Canadian Pacific’s new fully responsive SharePoint website
Steve Sugars, New Media and Technology Manager, CP
Mallory O’Connor, Practice Lead, Customer and Member Portals, Habanero
2. Practice Lead, Customer and Member PortalsHabanero Consulting Group
New Media and Technology ManagerCP
malloryo’connor
Hello!
stevesugars
3. Early indicators of success, next steps for cpr.ca
Outcomes and roadmap
Today’s topics
Features and technical highlights
Solution review
From research to prototype
Building the vision for cpr.ca
How we did it…in 3 months!
Process
Context for the initiative
A new website: why now?
Why SharePoint?
Platform selection
Insights and tips but no tricks (just hard work)
Key takeaways
38. 1. Capture qualified business leads. 2. Focus on the customer experience (region, lifecycle, industry). 3. Be easily maintained by the business, not IT. 4. Use plain language to answer common questions and concerns. 5. Provide a seamless and responsive experience across devices.
The new CPR.ca will…
69. Collaborative / iterative approach
•Sprint planning and retrospectives
•Business and technology in the room
•Brutal and ruthless prioritization
•Daily standups
•Light documentation
Key success factor: In-the-moment decision making
71. Agile content mini-team
•Started early
•Blended team: content strategist, content lead, content creators and authors
•Daily standups, devstyle checkins
•Tools to support process and accountability
Key success factor: Content in parallel to development
78. •Reduced number of routine requests to the community connect team
•Improved quality of leads to the CP sales team
•Improved mobile performance
•Reduced 404 errors and bounce rate
Initial outcomes
92. Practice Lead, Customer and Member PortalsHabanero Consulting Groupmoconnor@habaneroconsulting.com@malloryjoconnor
New Media and Technology ManagerCPSteve_Sugars@cpr.ca
malloryo’connor
Get in touch!
stevesugars
93. Thank you for your attention!
This presentation will be available on the
VancouverSharePoint Summit website a few days after the event.