e i Marketing Killers https://www.manager.it/default.asp?page=A_10lowcostmrk.html

1. Marketing 2.0Marketing 2.0
TacticsTactics
withwith
Big BangBig Bang
&&
Little CostLittle Cost

2. Every customer contact is a branding opportunity!Every customer contact is a branding opportunity!
 Email Address - Name@CompanyURL.com
 Signature Line
 Outbound Marketing Campaigns
 Quarterly newsletters
 Advertise specials
 Provide useful information
 Get permission - don’t SPAM!
 Can get fined and black-listed
4. No More Snail Mail4. No More Snail Mail
 Use a Email Management System
Example: www.ConstantContact.com
 Landing Page
 Tracking
 Timing is Key
 Test your Subject Line

3.  Organic Search vs. Pay Per Click
 Keywords
 Find out what are people looking for? https://www.wordtracker.com/trial
ShowsShows
 Related searches that include your term
 Estimated number of times that term was searched on last month
 Use in page content, titles and meta tags
 Links
 Outgoing
 Incoming
 Submit
 Target top search engines
5. The Search is ON5. The Search is ON

4. Optimize for GoogleOptimize for Google
 Submit your site - www.google.com/addurl/?continue=/addurl
 More free tools - http://bizsolutions.google.com/services/
Google currently has 60% of market. Some say they will have 90% in the near future.

5. Local Web Search is the new buzz...
 Virtual reputation will be a major contributor to
marketing success - ties into tactic #1
 Provide great service to your customers and this will in
turn get you more customers
6. The Yellow Pages are6. The Yellow Pages are
DeadDead
Need help? www.localpull.com
 http://local.google.com
 http://local.yahoo.com
 http://local.live.com
 www.local.com
 www.insiderpages.com
 www.switchboard.com/
 http://sandiego.citysearch.com
 http://sandiego.kudzu.com

6. Start your own blog - host on your website
 Gives customers a reason to come back
 Keep it updated
 Invite others
Join other blogs that have the eye of your customer
 Like going to a dinner party - find a way into the conversation
Resources
 typepad.com
 blogger.com
 wordpress.com
7. Blogging All the Way to the7. Blogging All the Way to the
BankBank
Podcast - Turn text into
streaming audio
 readspeaker.com
 audiodizer.com
 http://new.talkr.com
 feed2podcast.com Not sure where to begin... blog search - www.blogsearch.google.com /
www.technorati.com

7. 8. U - G - C8. U - G - C
 Invite customers to broadcast their love
 Create a contest
UGC is also Google-Juice!UGC is also Google-Juice!
 Host customer reviews on your site
 www.powerreviews.com
 Customer forums - like a directed blog
 Example: www.woot.com/forums
 Can use: www.setbb.com
Only 6% believe you...
Forrester Research

12. Approximately 100 social networking sites
 Business sites include:
 www.linkedin.com - 12.5 million users
 www.APsense.com - targeted home-based biz
 www.ryze.com
 www.ecademy.com
 www.ojeez.com
 Can’t just sign up and forget about it
 Don’t disregard www.myspace.com &
www.facebook.com
 If targeting anyone under 35
 Get your 15 year old niece to do it for you!
9. Get Social9. Get Social
Also try www.boomj.com for BB generation

13.  Offer free or low-cost courses to educate your
customers on issues that matter to them
(See Marketing Rule #1)
 Where?
 Onsite
 Through SCORE, SBA, WBCC
 Go Digital
Low Cost Webinars
 http://planetteleclass.com
 www.cculearning.com
 Post a calendar of classes on your website -
Free tools
- Google - www.google.com/intl/en/googlecalendar/overview.html
- RSS Calendar - www.rsscalendar.com/rss/
10. Knowledge is Power10. Knowledge is Power

14. Marketing KillersMarketing Killers
1. Saying too much
One or two key messages
2. Being inconsistent
Communicate often and predictably
3. Changing your message
IMC
4. Not tracking and measuring tactics
What will you spend your marketing budget on next year?
Be patient - just like relationships...Be patient - just like relationships...
Marketing takes persistence and dedicationMarketing takes persistence and dedication