Google ranking factors 2020

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
CONSULTATION :
Toll free +18004801748
Home About Services Plan
Contact Us
TOP 105 FACTORS THAT AFFECT YOUR PAGE
RANKING ON GOOGLE
INTRODUCTION:
The most pertinent issue for every webmaster is how to rank his page better on the world’s

largest search engine – Google. A number of factors are considered before your page pops up
at the number one position. These factors aiding the ranking process vary over a period of
time depending upon the number and specificity of factors.
Here we present to your some of the most important, the top 100 factors that can create
tremendous impact on your ranking. Although these factors are only indicative in nature, yet
they play a very important and impressive role in ranking.
1. Keyword usage features actually describe the use of keyword or key phrase in specific
parts within the HTML code of page
2. Keyword present in title element: This is one of the most influential factors
for ranking of a page. If keyword is present in title, ranking of page is quite high in Google
3. Appearance of keyword in main content of page: It happens that
keywords are present in text of page but most times they are not present at an appropriate
place and hence do not add to enhancement of page ranking. For this, it should be made sure
that keyword is present within the main content of page text
4. Presence of synonyms of keyword:M It is yet another important feature for
age ranking. Make sure that the page contains multiple variants or synonyms of a single
keyword or key phrase.
5. Degree of optimization: There should be a degree of optimization for a topic
modeling algorithm.

6. Page URL: Now this is another important feature. Keyword must be present in the
URL of the page. This is not a difficult task to achieve if your keyword is present in main title
of text.
Good quality linking is another tactic to build a strong SEO. Although high quality
linking is difficult to achieve yet it is an imperative way forward.

“Images: Images on page also play a role in case of keywords. Keywords must be
integrated in to images or image header. It should be present in alternate attributes of
image.”.
“
“HTML elements: Specific HTML elements include bold, italic etc. keyword should
be either bold or italic in order to get high ranking”.
“

10. Uniqueness: Besides keywords, certain other factors are also involved in enhancing
page rankings. Among these one of the most important is uniqueness of content in the page.
11. Mobile friendly: Rankings of a page increase if they are mobile friendly because if
they can be opened and searched on mobile phones and androids, they are more likely to be
ranked higher.
12. CTR: Another immensely important page ranking factor is CTR. Page should have
relative CTR from Google SERPs to the page for keyword.
KEEP CONSIDER ON USER INTERFACE
13. Loading speed: It might look an odd statement but loading speed of a page also

13. Loading speed: It might look an odd statement but loading speed of a page also
matters in its ranking. If a page takes a lot of time in loading, its ranking is less as compared
to other pages which load easily
14. Searches of keywords: Interestingly whenever someone searches for a specific
keyword, ranking of the pages which contain that keyword increases. Hence it can be rightly
said that quantity of searches for that keyword in page is also important for ranking.
Similarly if a page is about any URL or a brand or may have a specific domain name, its
ranking depends on number of searches on Google.
15. Pure bounce rate: Another interesting factor which helps determining the page
ranking is pure bounce rate of page.
16. Design: Page overall design also matters when determining the ranking.
17. User experience about the page is another factor.
18.Metrics: Long click metrics are also involved in page ranking factors. Similarly dwell
time of the page also counts..
19.Freshness: How fresh is the content of page? It is some of the exceedingly important
factors for page ranking.
20. Return visits to page are also very important. After an initial query is added at Google
and Google directs to this page, if the same person returns to this page adding that query

again, then the ranking of page would be increased
21. Length: Content length of page also matters. The page with long content and much
information would be ranked higher.
22. Age: Age of a page also matters in ranking. A relatively new page with valid
information is much more trusted as compared to an old page.
23. Browse rate: Average browse rate of the page especially after a click on the SERPs
of this page is also very important.
24. Supplemental content quality: It is another important factor. Supplementary
material provided on the page should be of high quality to gain good ranking.
25. Structured data: Pages which contain structured data of schema.org are supposed
to have high ranking
26. Reading level: The reading level of content of page also matters.
27. Images: Presence of images also defines ranking of page. The number of images used
on page is positively associated with page higher ranking.
28. Media: Media including videos and slides can also be added on page. This adds to the
number in ranking of page. Use of rich media is one way to get higher ranking.

29. HTTPS/ SSL: Page which support HTTPS/ SSL are likely to be highly rated.
Although this feature counts for less but it does count
30. Authority: The authority of page must always lie in hands of author. This also
defines one of the factors to alter page ranking on Google.
31. Open graph data: The pages which contain open graph data or Twitter cards are
also known to be highly rated as compared to other pages. This is a good idea to describe
page ranking.

32. Raw quality links: Interestingly raw quality links provided by high authority sites
is also among some of the most important factors for page ranking on Google.
33. Linking pages: For a page to be ranked higher there should be topical relevance of
linking pages. Likewise topical relevance of linking domain is also one of the factors to
enhance page ranking
34. Link anchor text: Link anchor text of the page should be varied and diverse.
35. Quantity of links: Raw quantity of links from known pages, entities and brands is
also very important
36. Unique linking domain: The page should have a raw quality of unique linking
domain which can be linked directly to the page.
37. Trust: The page must have distance from trusted seed set of pages or sites which
measures trust of the page.
38. Position of inbound link: Another thing which greatly matters is position or as
it can be said as context of inbound link of page.
39. Popularity: There are certain algorithms including Page Rank etc which are
required to measure the popularity of page in public. It depends on the number of times this

page has been opened on Google in a specific period.
40. Link velocity: Link velocity of the page is also very important measure.
41. Raw quantity of links: Raw quantity of links employs the keyword which can be
used as partial match anchor text or exact match anchor text. In any case, it is the raw
quantity of links which defines the keyword as substitute for anchor text.
42. External links: The page might have sentiments of external links which point
towards it. This can be in form of advertisements etc.
43. Content of social networks: The page must have an engagement with content
or URL on social networking sites.
44. Google plus: Another thing which counts for page ranking is its raw count on
Google plus shares or +1s on Google plus which are associated with URLs.
45. Tweets: The tweets associated with that URL are also counted for page ranking.
46. Facebook: Facebook likes and shares which are associated with the page URLs is
also very important for page ranking. They are counted and define some of the factors for
page ranking.
47. Comments: The comments which are associated with the page on social sites from

47. Comments: The comments which are associated with the page on social sites from
general public are also important
48. Social links and citations: Another thing counted for page ranking is social
links and citations which refer to that page.
49. Pinterest: Pins on pinterest which are associated with page’s URL are also counted.
50. Upvotes: It is also observed that how many times the page is up voted on social sites.
51. Root domain: It has been observed that whether the keyword in the page is exact
match root domain name or not. It is also seen that if the keyword is present in root domain
name or not.
52. Relation of keyword with root domain: Whether the keyword is closely
related to root domain name through entity association or not. It is another important factor
for page ranking.
53. Whether the keyword is sub domain name or domain extension, page ranking also
depends on it.

54. Search volume for brand or domain also matters.
55. Existence or quality of verified real world business information
56. Number of citations for the domain name across the world wide web
57. Co occurrence of keyword and brand. The number of times, keyword and brand are co-
occurred are also known as factors for Google page ranking.

58. Mentions of brand: Number of mentions of brand names or domain on social site
also leads to page ranking.
59. Popularity of an official social media profile is also one of the factors determining page
ranking.
60. Domain level link authority features also count for page ranking. Among these quantity
of unique link domains to the domain is very important for page ranking.
61. Linking domains: Topical relevance of linking domains also matter.
62. Popularity of domain: Raw popularity of domain is also calculated by the use of
MozRank or Page Rank etc.
63. Trust of domain: The domain trust is measured by MozTrust or TrustRank.
64. Linking domain authorities: Linking domain authorities are distributed
according to relative importance as well as their popularity.
65. Geotargeted back links: Backlinks from pages and sites of their area or
language are geotargeted.
66. Percentage of links with brand terms: Percentages of back links which

66. Percentage of links with brand terms: Percentages of back links which
have brand terms or names in anchor text are calculated
67. Link acquisition velocity: Velocity of acquisition of link to the domain is
measured.
68. External links: Sentiments of external links which point towards the site are also
calculated.
( KEEP INTER LINKING WITH YOUR WEBSTIE ) image for inter linking
69. Uniqueness of content: For calculating the page ranking, uniqueness of content
across the whole web site is very important.
70. Responsive design: Mobile optimized and responsive design is to be used.
71. Freshness of content: Freshness of content on web page also matters. Most web
pages are ranked high due to their fresh content.
72. Page load speed: Aggregated load speed of page is calculated for pages of a single
domain.
73. Dwell time of domain: Aggregated dwell time and long click metrics of domain
are also observed as an important factor of page ranking on Google.

74. Number of error pages: Sometimes it happen that error pages crawl on site.
Quantity of these error pages is calculated for page ranking.
75. Domain age: Age of the domain is also an important factor.
76. Authors: For a domain most important thing is authors. It has been checked whether
the domain is associated with high authority authors or not.
77. Trust signal pages: If a domain contains trust signal pages, it gets good points to
be rated higher.
78. Contact information: This information if provided on the domain, adds to its
chances of getting higher.
79. Other sites: Quality of other sites which are hosted on same block of IP addresses
are also observed.
80. Domain name: Character length of domain name also has a role. Similarly it is
also observed that how much time is required for the domain name to be expired.
81. Hyphens: If hyphens are present in domain name, it also might result in adding to
page ranking.

82. Unnatural links: Unnatural links contributed negatively to page ranking. Total
number of unnatural links to sub domain or page is calculated and if such links are higher in
number they decrease the page ranking.
( SPAM / BE QUALITY)
83. Duplication: If page contains duplicate content, naturally its ranking would be low
84. Thin content: Thin content of page also decreases its ranking on Google.
85. Over optimized anchor text: Amount of over optimized anchor text also
measures page ranking. If its amount is low, page would get higher numbers on ranking.
86. If the page is non mobile friendly, then its ranking would be low
87. Keyword stuffing: Sometimes it happens that within the text, rather than
keywords coming all naturally, they are stuffed. This decreases the ranking.
88. Spam: Page links sometimes lead to spam, this also results in poor ranking of page.
89. Searcher satisfaction: If the page has a relatively poor surfer satisfaction than the
ranking is quite low.
90. Speed: Page speed must be high

91. Poor engagement: Page ranking is decreased if metrics used in it have relative
poor engagement on page.
92. Advertisement: If a page follows large number of advertisements, its impact is not
good. Most searchers, search for a page that contains low number of advertisements.
93. 404: Sometimes pages link to a number 404 pages. This is in fact an error in page
loading. It has a negative impact on page ranking.
94. Blocking of page assets by robots.txt also reduces page ranking.
95. Page ranking also depends on total number of times links from page or domain or sub
domain have been disavowed,
96. If a page contains duplicate title tag, its ranking is reduced.
Increase in impact and ranking of page is dependent on mobile friendliness, analysis of site
or page’s perceived value, quantity as well as quality of instant answers provided in SERPs,
usage data which comprises of both CTR and dwell time, readability of page, page design,
usability of page, influence of structured data in SERPs, association with mobile apps,
popularity of mobile apps to which the page is associated, clickstream data from outside
search results, speed of site, HTTPS and on page topic modeling.
Page ranking stays same depending on topical relevance of links, internal links, quantity of
paid results on SERPs, URL structure, optimization of URL, URL formatting, social signals
including shares, likes and +1s, raw domain authority based on incoming links and presence
and prominence of advertising versus content. Similarly page ranking is observed to be

decreased depending on effectiveness of paid links and influence of anchor text.
97. Panda Penalty: These days’ content driven websites are the “in-thing”. Any website
with poor of low quality content loses the search result rankings and become a victim of
Panda Penalty.
98. “Not-so-human” content: Well, if someday Google happens to find out that
your site is producing computer-generated content, it can result into penalties or de-
indexing.
99. Devious Redirects: Vague, irrelevant and devious redirects are a big NO! It can
not only lead to penalties but also can de-index your site
100. Irritating Pop-ups: Its officially mentioned in the Google Rater Guidelines
Document that sites generating pop-ups and distracting ads are a sign of low-quality website
101.Affiliate Sites: It is now known to one and all that Google is not in love with
affiliated any more. It is said that sites that are able to monetize with affiliate linking are put
under an extra scanner by Google.
102.Spammed IP Address: If for any reason, the IP address of your server is marked
as spam, it can have an adverse impact on all the sites running on that flagged server.
OFF SITE SPAM FACTORS

As the name suggest, off-site spam factors are those activities that are occurring “off” your
site yet creates a major impact on your site performance.
103. Unrelated back links: In order to achieve higher backlinks, webmasters often
tend to inculcate the habit of adding unrelated links from unrelated substandard domains.
This should be avoided at all cost since it may lead to Penguin penalty.
104.Low Quality back links: Low quality links are bad even if they come from a
related domain. It is the webmaster’s unequivocal opinion that excessive links or blog
commenting can be bad for your site.
105. Usage of Blog Networks to build Links: If your site is a recipient to an
unnatural amount of back links from the websites that are being hosted on the same server,
there are chances of usage of blog networks to build links. Technically, this could be treated
as a web spam and Google can come harsh over it by handing over a manual spam action or
removing the blog completely.
SUBSCRIBE TO 1SEOIN MAILING LIST
EMAIL ADDRESS *

17 UNTAPPED BACKLINK SOURCES
GOOGLE’S 200 RANKING FACTORS: THE COMPLETE LIST
HOW I INCREASED MY SEARCH TRAFFIC BY 110% IN 14 DAYS
SEO STRATEGY CASE STUDY: FROM #6 TO #1 IN ONE WEEK
ON-PAGE SEO: ANATOMY OF A PERFECTLY OPTIMIZED PAGE
HOW TO GET BACKLINKS WITH GUESTOGRAPHICS
POPULAR ARTICLES
About Manas
1
SUBSCRIBE
Manas is an expert digital marketer who is working in the industry for last 7 years.
Apart from being internet marketing professional, he is an expert writer and shares his knowledge through

professional seo company india 1SEOIN Blog well researched and well written articles.
#1 SEO Company IN India
1SEOIN caters to the need of internet savvy businesses that wish to create a stellar online
presence for their brands.
REQUEST A QUOTE
Home SEO SMO PPC link-building Blog
Let's be friends!

Google ranking factors 2020

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

Google ranking factors 2020