DCI public relations, communication specialist and social media 30-60-90 Plan

1. DCI 30-60-90 PLAN
AMANDA VRIEZE

Public Relations

Communications Specialist

Creative Marketer

Forward Thinker

Change Agent

5. BRAINSTORM WITH DCI EMPLOYEES
 Introduce myself and schedule a meeting with various different
departments within DCI and discuss the following topics:
1) The vision for their department and DCI as a whole.
2) Goals they want to achieve or tasks they want to accomplish.
3) How are they currently trying to achieve that goal.
4) What issues or struggles they are having.
5) Relationships with DCI audience/target market.
6) Brainstorm ideas on achieving the goal.
7) Coming up with a game plan on achieving those goals.

9. SELF PREPARATION

Prepare and gather information for presentations and
answers to questions.

Begin creating the following:

Film/ clip videos for media outlets, social media and websites

Tip handouts (ex: Tips how to keep your kidney healthy)

Information about services

Inventions and awareness on social media and website for
events or purpose workshops.

Coming up with fun involvement for during health fairs

10. mobile text, ect.
Text

11. REVAMP ONLINE AND SOCIAL MEDIA
RESOURCES

Help brainstorm ways to revamp DCI websites and
making it more interactive and visual to public
audience.

Gain social media followers and create interaction.
Reward Advocates
 Provide private place for discussion
 Encourage feedback
 Make personal connections


13. DEVELOP ONLINE PRESS KITS, ADS, PROMOTE
ACTIVITIES AND EVENTS AND DONATION
OPPORTUNITIES TO THE PUBLIC

Create Social Media Ads

Use online fundraising events by using Crownfunding
tools such as FundRazr.

Fact sheets and Quizzes

Information on events, purpose workshops or
opportunities.

Create calendars or add events on website, social
media, local magazines and news papers.

Develop blog pitching strategy

16. WORKING ON INVOLVEMENT AMONG THE
COMMUNITY, ADVOCATES, PATIENTS AND THEIR
FAMILIES. ECT.
1. Work with social workers to start support groups and
community awareness or charities and donations.
2. Contacting families that have struggled with End-Stage
Renal Disease.

Encouraging them to start support groups and/or starting some
community involvement.
3.
Search for key public figures who have been personally
affected by End-Stage Renal Disease.

Ask for assistance or support in promoting DCI.

Share there experiences or be a spokes person for the DCI.

17. Keep focus on key events on specific and
events :

Kidney Awareness month and O camp

Using Google Ad words and social media
Ads.

Infographics

Media kits

Adding widgets to social media

Informing media outlets and local
advocates.

Create direct mail pieces that can be
distributed to your target audiences.

18. MEDIA OUTLET

Leverage the media to provide editorial coverage of
the issue and the ongoing programs .

Develop a statewide media list that includes:



Name and type of publication
Editor/reporter contact information
Preferred method of contact.

19. REACHING OUT TO PHYSICIANS

Reaching out and speaking with
Nephrologists at conferences on
helping them receive funds on
research development.

Providing them a simple online
resources and educating them on
different methods of treatments.

20. DEVELOP PARTNERSHIPS WITH HEALTH LEADER OR
RETAILERS, MANUFACTURERS AND COMMUNITY
ORGANIZATIONS

Find companies that believe in DCI cause and work with
their communications department to calibrate in raising
awareness on donations, events, and involvement.

Partner with companies and organizations that sell health
products.

Examples of targeted retailers and community organizations
include:

Goodwill

CVS Pharmacy

Faith based organizations