2. 04-05.Market Trends
Tips for Chinese Suppliers:
E-bike Market in Holland is Changing!
E-bike Nederland B.V.：
—High Expectation for CEVO
Content
No.02 | Sep 2014
Numbers for you of E-bike market in Belgium
Market segmentation:
—a way for Chinese OEM factory
to win European market
07.
How much do you know about FAT
bike?
How much do you know about FAT
bike?
CEVO(China Electric
Vehicle Organization) as a
representative of Chinese
electric vehicle manufacturers
also visited Eurobike in
Friedrichshafen, Germany.
We have meetings with
European importers,
associations and big retail
organizations of electric
vehicles. What they shared
with us are marketing trends,
suggestions for Chinese
manufacturers to improve
and ideal way of trading with
Chinese suppliers.
Now is your time to win with
us!
CEVO
Shanghai Rhino IT
12.
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06.
08.
09.
10.
3. CEVO’s
Next ActCEVO is a cross-border E-commerce platform of electric vehicles industry
A. Minimize the risk of trading
B. Optimize the supply chain of electric vehicle
C. Improve the exporting environment
D.
.
.
13-14.
With Bike Europe
Meetings with Industiral
Associations
With LEVA
11.
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4. Editor Note
No.02 | Sep 2014
Eurobike : Show you all the
Possibilities
The international bicycle
trade show, Eurobike, came
to an end on Saturday in
Friedrichshafen.
Setting a new record with
1320 exhibitors from 54
countries and 46,300 trade
visitors from 111 countries,
Eurobike once again show its
great influence.
Exhibitors like Bosch and
Shimano attract people’s
attention once again. It is
a new design, advanced
technology show. There is
much more you can learn
about European E-bike
market.
Let’s take a look at all the
possibilities Eurobike bring
3
5. Market
No.02 | Sep 2014
E-bike Market in Holland is
Changing!
Follow up the TREND of market!
E-MTB
Specification of popular model in Holland
28 inch
Central drive system
8 speed and up
250 watt engine with hidden battery
Shimano derailleur
Tektro disc brakesdisc brakes
Currently, Dutch e-bike
market is changing. It
used to be elder people
who bought an e-bike and
focused on city e-bike a
lot.With the advantages of
convenience, cheap price
and safety, ect, e-bike is
getting more and more
popular among young
people. Parents also
support their children a
lot for there is no need of
driving license for e-bike
motor with 250 w.
Generally speaking, the
sales channel for Chinese
suppliers sell in Europe
is to supermarkets and
big retailers who are not
specialized in bike’s. Most
of the time, it’s a one
day affair with no follow
up in orders and a very
low margin. According
to Tom from Thombel
Holdings B.V., bikes have
to be sold through the
specialized bike retailers
who dominate the market
and can pay much better
prices.
It is very important for
manufacturers to keep
up with the changes of
market. Let’s take a look at
the new trend for the next
few months in Holland.
The description of the
popular E-bike model in
Holland:
28 inch e-mountain bike
with central drive system,
8 speed and up , 250
watt engine with hidden
battery , Rock shox ,
Shimano derailleur, Tektro
disc brakes.
4
6. Market
No.02 | Sep 2014
Numbers
of E-bike market in Belgium
Time for
Denis at
Eurobike
was tight.
With over
1000 units of
its brand of
SWYFF(his
own brand)
e-bike
imported
from China,
Denis from
NESCO
bvba knows
very well
about e-bike
market in
Belgium.
A.Approximately 60,000 to 150,000 e-bike in Belgium currently
B.Mainly city bike and ladies bike
C.General retail price: €699—€2999
D.Main Dutch brands are Batavus, Gazelle, Sparta, etc
E.IBD(Independent Bicycle Dealer): 70% of the market
Other: 30% of the market
how to imporve?
Step
Forward
1
2
Denis attaches great attention to CEVO’s idea of integrating resources in
e-bike industry, especially for the parts. He thinks it is an advantage for
Chinese manufacturers to have a third part to regulate the quality and
guarantee the benefits for both sides.
Meet with Denise from NESCO(Belgium)
5
7. Inspiration
No.02 | Sep 2014
E-bike Nederland B.V.—
High Expectation for CEVO
CEVO had paid a visit to
Mr. Arno Cup and Mr.
Sander Jans from E-bike
Nederland B.V. during
Eurobike.
Mr Cup, CEO of E-bike
Nederland B.V., shared
with us that they
imported from Geoby
Electric Vehicle before
and stopped the business
for the quality problem.
Due to the incapability of
many Chinese suppliers
in the control of product
quality that upsets
buyer’s demands, Mr.
Cup said, they now still
have over 800 e-bikes in
stock, probably causing
their unnecessary losses.
Currently, Mr. Cup is
contacting with an e-bike
manufacturer Eurosport
DHS from Romania, who
also exhibit during the
Eurobike at Hall A6-300.
After we briefly
introduced our company
and service, Mr. Cup
highly agrees with what
the platform we are
going to launch. As credit
system and joining of
supervisory organization
constructed, Mr. Cup
said he would definitely
be sure to join CEVO’s
new project where
foreign importers
would be able to have
a guaranteed service
of product quality and
after-sales services
when purchasing the
stuffs from Chinese
manufacturers.
Our visit to
CYCLEMAN
after meeting.
“Chines manufacturers
need a thrid part to
regulate to guarantee
product quality”.
Meeting with Mr Cup and his partners on Aug 28
at Eurobike
Mr Cup said he would like to
know more good suppliers
through CEVO and have the
product quality and services
guaranteed.
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8. “Chinese suppliers
need to divide
market in
accordance with
the characteristic of
their own products,
rather than blindly
rushing to oneAndrew gives us a lot of helpful
suggestions. We can see that
he still has high expectation for
Chinese manufacturers.
HotMarket
segmentation
Market segmentation—a way for Chinese
OEM factory to win European market
Many Chinese factories are OEM service suppliers at different level of R&D. Some of them
may have their own brand and export to Europe, such as Leisger International GmbH in
Jiangsu, while the rest still have to work hard on positioning.
Andrew introduced “ Unlike German market, UK focuses on middle-end e-bike with retail price
about €1500, which possibly attracts most of Chinese suppliers.” “Chinese suppliers need to
divide market in accordance with the characteristic of their own products, rather than blindly
rushing to one market,” he added. Andrew believed that Chinese suppliers will identify their
target market and customers with the support of market segmentation as well as provide
supporting services to achieve a marketing plan objective.
Andrew hoped Chinese suppliers could see this problem under the guidance acquired by the
third-party platform like CEVO. He believed what CEVO do for e-vehicle’s foreign trading will
definitely be meaningful and irreplaceable.
7
Inspiration
No.02 | Sep 2014
9. “We know the
market trends
and latest
technology
very well. It
is necessary
for Chinese
suppliers to
have overseas
support.”
Looking for the popular model
for local people, for example,
is undoubtedly what Chinese
exporters of e-bike should do if
they want to know local market.
But is that enough? The answer
is definitely not! “Made in China”
is a place for e-bike which is
different from European e-bike
upon the design and technology.
Therefore, it is necessary for
Chinese manufacturers to have
overseas partners who provides
technical support.
CEVO is cooperating with
overseas engineering companies,
such as Gerg Light Vehicle
GmbH (Electrolyte Bicycles), to
support Chinese producers with
product design, data analysis
as well as product testing. “We
know the market trends and
latest technology very well,”
Matthias told us they have
supported big companies like
CUBE. He also shows his great
interest in Chinese market
and look forward to get better
communication with Chinese
companies through CEVO.
Electrolyte GmbH support
you in German market
www.electrolyte.cc
Any manufacturer who have the
plan to expand German market,
just feel free to contact CEVO.
Tel:+86-021-3158568
Mob:+86-18621335378
Fax: +86-21-54738763
E-mail:mandy@china-bike.org
Web:www.china-bike.org
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Technology
No.02 | Sep 2014
10. Brilliant E-bike
Design Team in
Europe
ARTEFAKT was founded in 1989
by Achim Pohl and Tomas Fiegl. As
a part of its overall development
process, ARTEFAKT’s design team
develops products in collaboration
with international companies.
The design process is supported
by state-of-the-art design and
construction software.
The design of ARTEFAKT received
numerous international awards.
So far, more than 70 % of all
developed and realized products
have been awarded.
2007 MISING Logo”M” and Bottle
Cage
Following the comeback of
traditional Musing Brand, the word
and design mark were redeveloped.
With the distinct”M”, the elongated
lettering has a compact logo to
round it off, following on.
The carbon bottle holder takes its
shape from the MUSING logo on
the frame down tube. Integrated
design created by consciously
making graphic and product
depend on each other in their
structure.
2008 BULLS LOGO
The BULLS logo has been
developed while keeping its use
on the bike in mind. Modifying
the”S”in the logo created a
symmetrical image, starting and
ending on the left and right sides
of the down tube and always
ending at the same angle.
2012 CANYON Bottle Cage
The planning process was
dominated by a reduction in the
material, resulting in a simpler
design. The goal of the structural
development of the functional
model was to draw attention to the
distinctive CANYON logo.
2013 CANYON Carbon Frame
The design of the new SLX carbon
frame was built uncompromisingly
with the “stiffness to weight”ration.
CEVO talked with Mr Tomas Fiegl
during the Eurobike, one of the
founders of ARTEFAKT. He is
passionate with bicycle design and
of course look forward to having
more cooperation opportunities to
work with Chinese companies.
ARTEFAKT industriekultur
www.artefakt.de
9
Technology
No.02 | Sep 2014
11. Haibike is bringing a bunch of their Bosch powered electric bikes to the US
market for 2015.
And that includes the new Fat Six; a fat e-bike (4″+ wide tires!) with the Bosch
mid drive, aluminum frame, and Rock Shox suspension fork.
Bosch has set up shop in the US and Haibike is the brand that has the most
Bosch equipped e-bikes in the US.
How much do you know
about FAT Bike?
The Haibike FS RX uses a 4 bar linkage rear suspension system with 120 mm (4.75 in.)
of travel. Note how the rear shock is mounted in the seat tube area; wild! The chain
pulley is used to route the chain around the suspension design.
The front view of the left side of the handlebar. There is a button on the
front of the Bosch control pad that is a walk assist button for providing a
little assist while walking the bike uphill (steps, etc.).
The FS RX comes equipped
with the Bosch Powerpack
400 lithium battery. This is
a 36V 11ah (400 watt hour)
lithium pack that weighs
a surprisingly light 5.5
pounds!
From Electric Bike Report
Technology
No.02 | Sep 2014
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12. Fashion Highlight
No.03 | April 2015
Meeting with LEVA
Meeting with
Bike Europe
Meet with
LEVA,Bike Europe—
a Further Movement to be
Industry Partner
During Eurobike, CEVO also had
appointments with LEVA (Light Electric
Vehicle Association)and Bike Europe who
represent the e-bike organization in America
and Europe.
During the meeting, Mr Edward Benjamin
from LEVA shows his great expectation for
e-vehicle industry and his concerns with
e-bike foreign trading business.
China is the largest market of e-vehicle
and parts export. Mr Oortwijn, chief
editor of Bike Europe also shared with
us that it is important for the global
e-vehicle environment to improve Chinese
manufacturer’s quality both in product and
attitude.
CEVO, an organization of China Electric
Vehicle Organization,is dedicated to creating
an innovative cross-border E-commerce
platform, where foreign importers and
Chinese manufacturers are are trading under
powerful regulation and credit system.
Both LEVA and Bike Europe tend to prefer
us with a profile to what CEVO have been
doing now and look forward to have further
connection in the near future.
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13. Healty Life
No.03 | April 2015
Roofbike company
develops a new tent for
bicycle which protects
against rain, coldness and
frozen wind of winter.
With distributors in
France, Germany and
Netherlands, Roofbi
is going to expand its
market in China too. Mr
Arnaud Sarfati introduced
to us that Roofbi have
several suppliers in
China and Taiwan, but no
distribution network or
retailers
Arnaud believes his new
product will its market in
China too. All he need is the
distribution network here.
That will be no problem to
CEVO!
Advantages:
You get never wet Roofbi
! Even feet are protected
from rain.
Roofbi keeps heat under
the roof. You don’t need to
wear warm or waterproof
clothes that make you
sweat.
Simple installation in
3 minutes without any
preparation or tool
RoofBike
www.roofbi.com
Innovative:
You need a TENT for
your E-bike?
Roofbi is the best comfortable solution for bicycles and e-bikes
12
14. Figure
No.03 | April 2015
“The inefficience of
spare parts supply to do
after-sales service one
of the most important
reasons why many
Chinese suppliers failed
in getting a place in the
European market.”
Thombel Holdings B.V.—On the way to be
CEVO’s European Office
Tom, CEVO( China Electric
Vehicle Organization) of
Thombel Holdings B.V. is both
an importer from China for
many products and a consultant
for many companies in
Holland, China and the Dutch
Government because of his long-
term business experience with
China.
During the meeting, Tom shared
with us his importing experience
and expectations for Chinese
e-bike companies. He imported
from “Tonaro Electric Bikes” five
years ago. Due to incomplete
after-sales service for the parts,
Tom stopped buying complete
e-bike, and still importing parts
like controllers, control panels
, engines , batteries , lights for
bike.
In Tom’s eyes, although there
are too many big brands
in Holland, such as Sparta,
Batavus, Gazelle, etc, Chinese
electric bicycle manufacturers
are competitively priced with
European market. With its good
quality pro duct and complete
after-sales service, these local
brands take a big share of the
market. Tom and CEVO agreed
on the necessity of building
spare parts center to complete
the whole supply chain.
Thombel Holdings B.V. will
be CEVO’s European office as
well as give support to the new
platform and warehousing
center.
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15. Coloum
No.03 | April 2015
CEVO
Focus On
A cross-border E-commerce
platform of electric vehicles industry
Who is CEVO?
Established in 2011, CEVO is
dedicated to creating an innovative
cross-border E-commerce platform,
where parts manufacturers, complete
e-vehicle suppliers, importers,
distributors of electric vehicles can
realize their whole supply chain
management.
What can CEVO do?
Minimize the risk of trading
Provide the powerful SCM system
Supervise manufacturing process
Integrate advantage resources
Optimize the supply chain
Improve the exporting environment
Services of CEVO:
For foreign buyers:
Supplier qualication evaluation
Complete online SCM system
Security system guaranty
Trade negotiation and dispute
assistance
Sample-making with efciency
Regular electric vehicle industry
seminar
For Chinese suppliers:
Latest market information
Precise sales opportunities
Target market activities
Mobile marketing tools
Overseas technical support
Shanghai Rhino IT
(CEVO)
www.china-bike.org
E-mail: info@china-bike.org
14
China Electric Vehicle Organization
16. DON’T MISS OUR NEXT ISSUE
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Shanghai Rhino IT(CEVO)
Tel:021-31258568
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Fax:021-54738763
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