4. • Print media advertising is a
form of advertising that uses
physically printed media, such
as newspapers and
magazines, to reach
consumers and business
prospects.
Print Advertising
5. Founder’s Day AD in all major
Newspapers
•Hindustan Times
•Hindustan Hindi
•Times of India
•Navbharat Times
6. Magazines
2-3 Full Pages advertisements in TOP magazines of India
Elle
Cosmopolitan
Women’s Era
Good House
Keeping
Women’s
Health
India Today
Woman
Prevention
India Today
English
Reader’s
Digest
Food
Marketing &
Technology
India
Tinkle
Tinkle
Digest
Women Kids B2B
General
Interest
7. S. No. Publication Circulation
1 Good House Keeping 1,55,000
2 Prevention 85,000
3 Women’s Health 55,000
4 India Today Woman 2,85,000
5 India Today English 4,85,000
6 Reader’s Digest 1,30,000
7 Cosmopolitan 1,19,000
8 Elle 93,485
9 Women’s Era 85,000
10 Tinkle 2,25,000
11 Tinkle Digest 75,000
12 Food Marketing & Technology India 22,000
Total 18,14,485
Monthly Circulation
8. No. of Readers/Consumers
Reached
Total Monthly Circulation 18,14,485
Average Readership of each
Copy
Total Monthly Readership
OR
Total No. of People Reached each
month
6 people
1,08,86,910
9. • Must share the information with
all your team members (All JSOs)
• Must show magazines to all
the retail outlets.
What To Do?
28. Plan for Upcoming TV &
Print Campaign
• Advertisement on General Entertainment Channels and
National & Regional News Channels and print ad in top
national and regional newspapers to target households
and trade.