4. Start-Up Facts
9/10 New Products Fail
75 % of all Startups fail
In a Startup , the chance
on anything good is
always under 50 %”
o Source http://business-powerpack.com/why-9-out-of-10-
new-products-fail
o Source - HBR Review – Why the Lean Start-up changes
Everything – May 2013
o Source -
http://www.slideshare.net/startuplessonslearned/aardva
rk-case-study-from-sllconf-by-max-ventilla-and-damon-
horowitz - Slide # 9
5. Customer Requirements
It's not the customer's job to know
what they want.
If I had asked my customers
what they wanted they would
have said a faster horse.
6. Product Development to Customer Development
2003
Associate Professor at Stanford University
Has participated in 8 high tech Startup as
either a cofounder or an early employee
HBR Review – Why the Lean Start-up changes Everything – May 2013
7. Business Model Generation
2010
Business Model Canvas - Alex Osterwalder
Standard Framework for
Business Model Canvas in
BGM
http://www.businessmodelgeneration.com/canvas
8. Business Model Canvas Explained (Video)
Business Model Canvas - Alex Osterwalder
http://www.businessmodelgeneration.com/canvas
10. StartUp
StartUp
=
Experiment
Searching for a Profitable, Scalable and Reliable Business Model
A startup is a human institution designed to deliver a new product or service under
conditions of extreme uncertainty“.
by Eric Ries from the book ”The Lean Startup”
Nothing to do with size of company, sector of the economy, or industry
12. Customer-Problem-Solution(C-P-S) Hypothesis
Do consumers recognize that they have the problem you are
trying to solve?
If there was a solution, would they buy it?
Would they buy it from you?
Can we build a solution for that problem?”
* C– P– S Hypothesis : The Entrepreneurs Guide to Customer Development by Brant Cooper & Patrick Vlaskovits
Picture Source - http://practicetrumpstheory.com/2010/08/businessmodelcanvas/
13. Running Lean
2012
Document your Plan A
Identify the riskiest part for your plan
Systematically test your plan
http://practicetrumpstheory.com/2012/02/why-lean-canvas/
http://leancanvas.com/
14. The Startup Owner's Manual
2012
“There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank
http://en.wikipedia.org/wiki/Steve_Blank
15. The Customer Development Manifesto
http://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/
16. Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
17. Source – Mueller , Roland & Thoring ,
Katja (2012) - Design Thinking Vs Lean
Startup