EDS FZE Social Media Marketing Profile

1. Unlock the Power of Location
+971-4-5193444info@edsfze.com /edsfze@edsfzeedsfze.com

2. Company Overview
Founded in 2006 EDS is a pioneer in location-based mobile, social & digital advertising, our clients benefit from truly
international talent and expertise.
edsfze.com
100GB
Of location data processed
every hour
26BN
Bid requests analysed
daily
300M
Verified IP Addresses
3.6M
Unique puEDShers P/M
Unique Location Tech
Cross Device
Innovation Led
Verified Location Data

3. Layered with location
User Journey
Location is the foundation of every EDS campaign.
Smart Pin
Filters out inaccurate
lat/longs
Smart Scale
Proprietary Wi-Fi
location technology
edsProximity
Accurate geo fencing
that performs at scale
edsAudience
Target audiences
based on location &
contextual data
edsAudience+
Re-target audiences in
the comfort of their
own home
edsPath
Re-target audiences
based on their
behavioural data
edsConnect
Reach relevant
audiences across
multiple devices
TV
Synchronise mobile
ad
serving with your TV
advertising
OOH
Amplify your outdoor
advertising with mobile
edsPlay
Multi-format location
data-powered video
advertising solution
edsNative
Creatively engage
your audiences
through native
IRI
Did the consumer
buy your product?
ODR
How does the
consumer feel about
your brand?
edsFootsteps
Did the consumer
visit the store?
Reporting
Sync
Cross Device
Formats
Geo Fencing
Historical
Location
edsfze.com
Performance
Real-time
edsEngage
Measure and
understand the true
engagement of your
audiences

4. SMS & Push
Marketing
Email
Marketing
Whats App
Marketing
Digital /
Outdoor
Advertising
Social Media
Marketing
Social Media
Management
Google
Ads
Search Engine
Optimization
Programmatic
Advertising
Website &
Mobile App
Development
Video &
Photography
Radio Ads
Press Release
Services

5. Social Media platforms is where hundreds of millions of people go to
discover what’s happening in the world right now and to share their
thoughts and feelings. Brands can harness the opportunity these
platforms present to connect with their target audience and get
results that drive action and add value to their business. It makes them
accessible to those interested in their product and makes them visible to
those who have no knowledge of their products.
➢ Creating profiles in all social media platforms
➢ Cross channel flow consulting from all media sites including website, fan
page, twitter, etc
➢ General Social Media Strategy and Social Integrated Marketing consulting
➢ Posting regular updates on social media profiles
➢ Content Performance Analysis on competitors to identify which kind of
posts/updates the user likes more
➢ Effective unique content posting to networking sites and encourage
interaction among target audience on all social media profiles. (Including
comments, links, videos, articles, sweep-stakes and contests)
➢ Development and execution of a social content strategy
➢ Analyzing Competitor’s Fans Growth Rate Analysis
➢ Analysis on Fans Interaction Rate in Competitor’s Social profiles
➢ Responding and engaging with fans and followers to build relationships
Social Media Marketing

6. Since 2006 EDS has been a pioneer in Lead Generation in Dubai UAE, we
deliver your products ads to prospective customers online. We help you
get more leads from targeted businesses & help you get more website
traffic. This helps your products & services get more visibility & Leads. Your
prospects may be looking for your products/services right now.
We are a Certified Google Partners & served over 1000 companies to
achieve their marketing goals. Our Digital Marketing team is passionate
& believe in trying new approaches & strategies. We offer – SMS & Email
Marketing, Google AdWords Advertising, SEO Services, Social Media
Marketing. We focus on increasing your business through targeted lead
generation.
As a Lead Generation Agency and Digital Marketing Agency, we try to
remain on top of new marketing trends and updates. The ROI
from online advertising is increasing as we see our clients reap benefits.
Through our expertise in online advertising whether through
Social/Digital/Programmatic/SMS & Email Marketing, We assist you in
increasing your customer base as well as provide you with the effective
way to market your products online.
Lead Generation

7. We have large SMS database for many different regions and specific countries.
As the SMS database are segregated as per demographic profiles, we can
carryout a mobile marketing campaign targeting say Dubai residents. Client
requirements for which we have carried out campaigns include SMS marketing
targeting credit card holders in Dubai, sms mobile marketing targeting potential
acquisitions in Saudi Arabia, routine SMS text marketing to your own mobile
number database, bulk sms marketing to specific nationalities within UAE,
promoting voters to exercise franchise during elections, invitation to join events.
Our Mobile Number Database can be categorized as:
➢ Nationality Wise
➢ Age Wise
➢ Area Wise
➢ Arabic Speakers Only , English Speakers Only
➢ VIP's and High Salaried Peoples
➢ City Wise (Dubai, Sharjah, Abu Dhabi etc.)
➢ Gender Wise (Males or Females)
➢ GCC Countries
SMS Marketing

8. Push Notifications

9. Managed correctly, email marketing is the most efficient, convenient
and economical way for businesses to communicate with their existing
customers and to reach new customers anywhere in the world.
Unfortunately, as more and more companies become switched on to this
powerful marketing tool, the subsequent increase in email means that a
large percentage are caught up in spam filters or even instinctively
deleted by recipients. Following a vast amount of research and analysis
into how consumers interact with email communication, we have the
expertise and experience to ensure that your email marketing campaign
reaches its target and delivers
Email Database Based On
➢ Language Preference
➢ Emirates Wise Breakup
➢ Gender
➢ Designation
➢ Age
➢ GCC Countries
Email Marketing

10. Services:-
• Translation where required
• News Agency Wire Distribution
• News Agency Theming
• Tailored Distribution
• Online Posting
• Social Bookmarking Buttons
• PR for Journalists
• Reporting
All Press Release Distribution products contain a carefully-considered combination of news agency feeds, proprietary
distribution and online reach to ensure your required media and consumer audiences are targeted and engaged in the
most effective way possible.
We have credible news agency partners around the world as well as a dedicated PR Media Relations resource to
ensure we are delivering your content to journalists responsibly and using their preferred distribution channels. We also
offer unparalleled online coverage, fully managed distribution support through our Client Services team, and online
reporting.
Press Release (PR)

11. Radio Advertising in Dubai is one of the oldest form of
entertainment. Radio provides an ideal advertising medium for
small businesses. It is also affordable and effective means of
advertisements. As we spend more time on the roads, its natural to
switch radio on for some news and entertainment.
There are plenty of English, arabic and other language radio
stations there are RJ’s and DJ’s worth tuning into. There is a broad
range of choices for type and length of radio commercials.
Advertising on radio can be Influential, cost effective, flexible. At
the same time it can be competitive medium, higher reach, anytime
anywhere.
What We Offer
• Free script writing services to create your perfect radio advertising message
• Targeted advertising station and programme options for most advertising stations
• The opportunity to endorse radio station competitions and events
• No obligation campaign recommendations, insight and full creative.
• Specialist knowledge and expertise
• Free analytics report & ongoing support.
Radio Advertising

12. Why Programmatic Campaign?
You can get to the future faster by using predictive marketing to anticipate consumer
wants and needs. Predictive Marketing Platform, built on a foundation of AI, will
enable you to:
Delight more people in more places: add predictive capabilities to your media across
brand and direct response advertising
Transform complexity into performance: Our Platform only gets better when faced
with complex consumer journeys and large volumes of high-velocity data
Achieve real results: centralize and activate data from digital and real-life signals to
create consumer experiences that drive business growth
How is Predictive Marketing Different?
Predictive marketing gives you the power to deliver personalized, always-on, always-
relevant experience to the consumer. When you predict and create these magic
moments, you’ll be rewarded with higher levels of engagement and higher ROI.
➢ Reduce Ad Waste Through Predictive Direct Response
➢ Achieve Unparalleled Campaign Performance
➢ Optimize to the Moment, Cross Channel
➢ Improve Brand Reach and Awareness
➢ Stop Hoarding Your Data, Start Experiencing the Results of a DMP
➢ Put Your Data to Work
➢ Generate Better Outcomes With Your Digital Marketing Dollars
Programmatic Advertising

13. Running targeted ads that only show up in front of people interested in what you’ve got
to offer sounds like a marketer’s dream. Let’s take a look at what makes programmatic
video advertising useful.
Out-stream
These are the video ads you see in the middle of online articles.
Like pop-ups, out-stream video ads can be a pretty controversial ad format. Some
people love them, but others stop reading articles and run away on sight, so use them
wisely. They can be effective depending on your target audience.
Programmatic video advertising refers to the practice of using bots to buy ad space
based on certain parameters. The advertiser, define your ideal audience in detail,
provide access to your ads, and set a budget.
The program takes that user data and uses real-time bidding to display your ad to a
user that fits your ideal client profile. As with Google PPC ads, the ad with the highest
bid wins. The whole thing happens in the time it takes to load a page.
Theoretically, this is a hyper-effective move. Machines are more efficient at
communicating with each other and using the data you give them to get your ad in
front of the right person. Plus, improved targeting should help you increase your
conversion rates and lower the cost per acquisition because you are only going after
interested parties.
So it’s no wonder that programmatic video advertising is growing, mostly driven
by YouTube’s TrueView ads and better internet loading speeds that allow for quality
browser video ads.
Programmatic Video Advertising

14. Google Ads
Google AdWords is an online advertising service developed by Google, where
advertisers pay to display brief advertising copy, product listings, and video
content within the Google ad network to web users. Google AdWords' system is
based partly on cookies and partly on keywords determined by advertisers.
Google uses these characteristics to place advertising copy on pages where
they think it might be relevant. Advertisers pay when users divert their browsing to
click on the advertising copy. Partner websites receive a portion of the
generated income.
YouTube Ads
Triangle with the words "viewers", "creators" and "advertisers“
Viewers typically come to YouTube to be entertained, learn, and join an
interactive community. They also provide the eyeballs required to help
creators, advertisers, and YouTube make money.
Creators, like you, come to YouTube to express themselves and share their
creativity. You can even make some money from it. As a creator, you can
keep making great videos so viewers come back for more and make visiting
your channel a habit.
Advertisers look at YouTube as way to reach and target audiences. If your
audience is really engaged, and if they’re a demographic that brands really
want to reach, advertisers may be willing to pay to run ads on channels like
yours.

15. Whatsapp Marketing is one of the potential marketing platforms for any
business to promote products or services. You can send unlimited
promotional messages without any optouts. It’s available for all
smartphone platforms including iPhone, Android , Windows Mobile, Nokia,
Blackberry, Symbian.
You can easily send your latest product images or company coupons to your
customers. You can also send newsletters in jpg or html format.
WhatsApp is the most used social networking &
messaging app in 2013.
Our Whatsapp Number Database can be categorized as
➢ Nationality Wise
➢ Age Wise
➢ Area Wise
➢ Arabic Speakers Only , English Speakers Only
➢ VIP's and High Salaried Peoples
➢ City Wise (Dubai, Sharjah, Abu Dhabi etc.)
➢ Gender Wise (Males or Females
WhatsApp Marketing

16. Photography is the science, art, application and practice of
creating durable images by recording light or other
electromagnetic radiation, either electronically by means of an
image sensor, or chemically by means of a light-sensitive material
such as photographic film.
Video production is the process of creating video by capturing
moving images (videography), and creating combinations and
reductions of parts of this video in live production and post-
production (video editing). In most cases the captured video will be
recorded on the most current electronic media such as SD cards. In
the past footage was captured on video tape, hard disk, or solid
state storage. Video tape capture is now obsolete and solid state
storage is reserved for just that, storage. It is now distributed digitally
in formats such as the Moving Picture Experts Group format (.mpeg,
.mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi),
Windows Media Video (.wmv), and DivX (.avi, .divx). It is the
equivalent of filmmaking, but with images recorded digitally instead
of on film stock.
Video Production & Photography

17. Search engine optimization is the preparation of website
pages and involves a number of factors, including page layout,
URL structure and strategic positioning of keywords in the content.
Your website should be designed, written and coded with the keywords
and phrases most likely to be used by your target audience, so when a
search engine spider reads over your web pages it lists your site under the
search terms relevant to your business.
The task of making any website perform for its target keywords is not just a
matter of optimizing the site’s content and structure so that it targets
specific search phrases per page: no page will rank for anything of value
unless the domain has authority and the pages have votes (or links)
pointing at it. It’s of vital importance that the on-site SEO strategy is
combined with a well structured link building strategy that sends clear
signals to the search engines about what keywords are relevant to that
particular page of content.
At EDS, we offer the most effective search engine optimization services in
UAE. With hundreds of keywords in top rankings, leading brands as
customers, plentiful testimonials from satisfied customers and multiple
awards and certifications from independent and leading industry ,you can
rest assured we know our SEO.
Search Engine Optimization

18. Mobile app development is a term used to denote the act or process by
which a mobile app is developed for mobile devices, such as personal
digital assistants, enterprise digital assistants or mobile phones. These
applications can be pre-installed on phones during manufacturing
platforms, or delivered as web applications using server-side or client-side
processing (e.g., JavaScript) to provide an "application-like" experience
within a Web browser. Application software developers also must consider
a long array of screen sizes, hardware specifications, and configurations
because of intense competition in mobile software and changes within
each of the platforms.
Mobile App Development

19. Listen To Your Customers
It’s important to remember that a conversation – be it personal or professional
– is in fact a 2-way street. Too often we see first-hand the impact that
ineffective communication can have on companies, and the loss of revenue
and relationships for businesses who make the simple mistake of not remaining
in touch with their customer base.
That’s why we have made 2 Way SMS communication as simple as possible
for all business types no matter the size or scope. Having worked diligently with
our customers over the past decade, we have been able to develop and
build a web platform that harnesses the power of 2 Way SMS messaging to
enable businesses to increase and improve their engagement with customers.
Benefit from 2 Way SMS
➢ Automation
➢ Keywords
➢ CRM Integration
➢ Sales Competitions & Promotions
➢ All In One Location
➢ Real Time
Push & Pull SMS Marketing (2Way Messaging)

20. First impressions really count: we know all the design tips and
techniques that will persuade your visitors to stay. When somebody
visits your website you have to immediately appear to offer them a
solution to what they are looking to find otherwise you are likely to lose
that visitor and a potential customer.
At EDS we create well balanced professional websites that ease the
flow of the user within your site to where they need to be. Well
structured and well designed, all the websites EDS design are
completely user focused to maximise the conversion potential of your
website traffic.
Our web designers build e-commerce and content managed websites
that are designed to perform. This involves encompassing every aspect
from design to structure as well as content based on sound knowledge
and research into visitor behaviour and response. We will create a
website that potential customers can find and use easily, maximising
the opportunity to create new and loyal customers.
Website Development

21. EDS is your Out of Home Media trusted partner that encompasses numerous ways
of advertising. From large billboards and hoardings on streets to decorative panels
we see near stores and on gas stations, to unipole, billboards and other outdoor
media solutions and other interactive related media. By establishing the Petrol
stations outdoor LED Screens network, we intend to offer the widest network in a
''stop station'' that runs for the 1st time in Dubai a complete commercial ‘’video’’
ads.
Increase of vehicles and the extensive public transport network, outdoor
advertising has a great media coverage in UAE.
To ensure that your brand and advertising efforts get a lot of attention, outdoor
advertising is a great way to increase consumer awareness and drive consumer
behavior.
Consider how you can put these types of advertisements to work for your business.
➢ Advertisements that are placed outdoors can have a lot of impact.
➢ Outdoor advertising is easy to notice.
➢ Advertising outdoors provides a great return on investment.
➢ You can reach a large number of people.
➢ It gives you a chance to reach consumers at key points in the buying process.
➢ Most people enjoy outdoor advertising.
➢ Advertising outdoors works well in conjunction with other types of marketing.
Outdoor Advertising

22. Clients
edsfze.com

23. Thank you
+971-4-5193444info@edsfze.com /edsfze@edsfzeedsfze.com