1. MICROMAX
Presented by
R.Aadhitya
R.Manish kumar
E.Raviprasad

2. INTRODUCTION
•Founded by Rajesh Agarwal, Sumeet Arora, Rahul
Sharma , Vikas Jain
•Started as IT solution company in 2000 and
involved in embedded system
•It entered as a handset manufacturer in 2008 and
became third largest handset producer in 2011
•It entered into TV segment in the year 2014 by
introducing HD and Full HD televisions

3. MISSION AND VISION
MISSION
• To succesfully overcome technological barriers and
constantly together engender life enhancing solutions.
• Making the people to feel comfort with Tech
• To make technology as easier as that of even people
who have little knowlege with technolgy should feel
comfort by using.
VISION
• To develop path breaking technologies and efficient
processes that incubate newer markets, enliven
customer aspirations and continue to make Micromax a
trusted market leader amongst people.

4. SWOT ANALYSIS
STRENGTH
Providing economical handsets
Capitalization of rural markets
Extensive distribution and no debt
WEAKNESS
Low global presence
Didn’t fixed as a brand in the
minds of tech-savvy people
Customers perceive that low
price means low quality
OPPURTUNITIES
Market expansion
E-Commerce
Wearable technology and virtual
reality
THREATS
Competition from national and
global players
Dynamic Tech environment

5. STRATEGIES
•Currently Micromax is dominating the rural
market. They are basically catering to the need of
the customers of the rural area.
•Its market strategy is to improve the visibility in
the urban markets also building brand image.
•Low-cost qwerty phones, universal remote
control and gaming phones. It is coming out with
new models.
•Its strategy focuses on innovating, designing and
using the latest technologies to develop products
at affordable prices.

6. INCOME FOR EVERY REVENUE YEAR
revenue,
2008-09, 650
revenue,
2009-10,
1650
revenue,
2010-11,
2400
revenue,
2011-12,
1600
revenue,
2012-13,
3106
revenue,
2013-14,
7200
revenue,
2014-15,
10000
revenue,
2015-16,
12000
Chart Title

7. ◈Three-tier
distribution network
◈Through Amazon
(Yu brand)
THE OUTLET
State-level
distributors (60+)
local distributors
(800+)
retail outlets
(1,30,000 )

8. PRODUCERS WITH QUALITY
Rs 190-crore net
profit, 6.1 per cent of
its Rs 3,106 crore
revenue in 2012-2013.
 Its profit before tax
was Rs 280 crore,
about 9 per cent of
revenue.
2014-15 , revenue
increased 39%
Micromax Profit Margin-
6.1%
Samsung Profit Margin-
13.22%
Apple Profit Margin-
21.42%

9. ONE THE BEST OF US

10. MARKET NEED FULL FILLER
◈ We give quality products in low price
◈ Better specifications with low price of products compared to
the competitors products
◈More service centers and best services than any other
company
◈Every people can buy their own idea of specification at their
purchasable price
QUALITATIVE COMPONENTS
•The USP of Micromax is offering feature rich smart phones at
very affordable prices.
•Having higher commission for retailers and distributors (5%)
•Quick Launch of Mobile models

11. COMPETITIVE ANALYSIS
MOBILE Micromax canvas 5 Samsung J7
PRICE Rs. 8,793 Rs. 11,900
DISPLAY
Screen size (inches) 5.20 5.50
Touchscreen Yes Yes
Resolution 1080x1920 pixels 720x1280 pixels
HARDWARE
Processor 1.3GHz octa-core 1.5GHz octa-core
Processor make MediaTek MT6753 Samsung Exynos 7580
RAM 3GB 1.5GB
Internal storage 16GB 16GB

12. Sales volume of cell phones in the year 2013-2016

13. SELLING STRATEGY
As most of the Indians are cricket fans
sponsoring cricket matches make a great
advertisement for the company.
It’s 5.15 million fans in facebook, 121k followers
in twitter,31335 subscribers made it to evolve even
better the before by taking the feedback from. They
got these many followers due to the offers given to
them through this page.
Making the product even popular by advertising
the products with actor and actress. Even
sometimes with Hollywood actor HUGH JACKMAN

14. FUTURE PLAN
•Corporate level:
Expansion into countries like Indonesia.
Can have own retail outlets (Forward integration)
•No need for IPO until there is huge need for cash.
•Business Level:
Focus on Differentiation
•Functional Level:
More Service centers & software
updates to increase the customer responsiveness.