2. INTRODUCTION
&
MEANING OF
CONSUMER
AWARENESS

3. WHO IS CONSUMER?

4. CONSUMER RIGHT’S
Right to safety.
Right to information.
Right to choose.
Right to heard.
Right to redressed .
Right to consumer education.
Right to healthy environment .
Right to basic needs.

5. RESPONSIBILITIES OF
CONSUMER
Before buying
While buying
After buying

6. CONSUMER MOVEMENT

7. NEEDS OF CONSUMERISM AND
CONSUMER MOVEMENT
 Providing consumer education.
 Providing consumer protection.
 Building pressure on government .
 Arranging consumer protection
programmes.
 Organising public opinion.
 Providing guidance to consumer.
 Fight against marketing system
 Consumer awarenss

8. NEED OF STRONG CONSUMERISM IN
INDIA
Exploitation of consumer
Poverty & illiteracy among
consumer
Ineffective consumer laws
Information gap
Absence of quality consciousness

9. P OINTS FOR
CONSUMER
ATTENTION

10. PURCHASING UNDER PUBLIC
DISTRIBUTION SYSTEM

11. PURCHASE OF COSMETICS

12. PURCHASE OF DRUGS

13. PURCHASE OF CLOTHS

14. Hall
mark
PURCHASE OF GOLD

15. MISLEADING ADVERTISEMENT
An anti-ageing cream advert
has been banned for
misleading consumers.
Watchdogs criticized “Nivea
Visage” for suggesting the
cream could deliver permanent
benefits.
(http://www.dailymail.co.uk/news/artic
le-1209038/Anti-ageing-cream-
advert-banned-misleading-
claims.html#ixzz1X59njg73)

16. PURCHASE OF FOOD PRODUCT

18. o THE NATIONAL CO-
OPERATIVE CONSUMER
FEDERATION OF INDIA LIMITED
(NCCF)
o CONSUMER GUIDANCE SOCIETY
OF INDIA (CGSI)
o BUREAW OF INDIAN
STANDARD (BIS)
o MUMBAI GRAHAK
PANCHAYAT