2. PROPRITER : Mr. MANKESH SUBHASH MISHRA
COMPANY NAME : THE NATURE TALKS
ADDRESS : SHOP NO. 06, PRATHMESH POOJA
TPS III, KASTURPARK, SHIMPOLI,
BORIVALI WEST, MUMBAI – 400 092,
MAHARASTRA.
TELEPHONE NO. : +91 22 28996611
MOBILE : +91 9920011775
E-MAIL ADDRESS : thenaturetalks@gmail.com
Like us on Facebook.com : facebook.com/thenaturetalks

3. What is “The Nature Talks”
Fruits and vegetables: Organized retail eyes big
opportunity.
As an organized retail establishes itself all over a rapidly
urbanizing India, food and groceries dominate sales in these formats
with some urban customers preferring to switch to these
comfortable outlets when shopping for their food requirements.
A decade ago, shopping for fresh fruits or vegetables in any Indian
town or city meant a visit to the daily vegetable market in our locality,
while for grains and lentils, it was the traditional Mom & Pop store just
across the street from your home.
The price was competitive, but neither the vegetable market nor the
grocer’s outlet would be a very comfortable or clean place.
In 2014, while both the formats continue to exist and thrive across
the nation, customers in most medium and large cities now have an
additional option while shopping for their food, including fruits and
vegetables.
These are the air-conditioned, relatively well organized and
well-stocked and clean and even if it avarage pricier than the street, they
are becoming the preferred stop for the Indian middle class families which
now represents a burgeoning group of people, with an increasing
disposable income.
The Indian food retail market is estimated to be INR 29700 billion
(€370 bn) and growing at over 10 percent a year.

4. OBJECTIVES
Food & Grocery accounts for about 69% of the total retail industry in India.
The proliferation of organized retailing in India is also altering food
consumption patterns, promoting imported foods, branded foods, processed foods,
and a wider assortment thereof.
A number of players have already established their presence in several cities
and towns across the country.
Our company says it intends to provide a continuous and reliable supply of
fresh produce to its customers, all the year around, without compromising on
the core values of safety, freshness, and value for money. Our Fresh supermarkets
where F&V is the main attraction. Will be a leading retailer of Fruits and
Vegetables.
It had began its journey on 21st April, 2015 as a single shop and by 2016
will going to expands as many outlets. However, over the years, it will expanded to
become a multi-crore chain of 50 outlets approx.. spread across the Pan Mumbai.
Mr. Mankesh S. Mishra, the FOUNDER, feels that traditional sellers will
always remain their primary competition since they are deeply connected with
buyers and know exactly what they are selling, and (mostly) understand quality
also.
Apart from this, they don’t have rentals or high fixed costs. “Where we can
be better is in our ability to provide more variety given the vast space in our
outlets, hygienic shopping conditions, and ambient atmosphere. The business model
of The Nature Talks is very basic and suitable for tier 2 and tier 3 cities.
Its further growth will depend on its capacity for maintaining fresh stocks,
competitive pricing, adding products that would entail efficient logistics, and a
proper cold chain.
There is growing awareness amongst farmers, producers, suppliers,
wholesalers, retailers, and even the end-consumers, regarding the benefits of
organised play.
Organised F&V retail also does away with too many middlemen and hence
bringing greater value and profitability to all. “In the traditional model, there
can be as many as 2 to 4 intermediaries between the consumer and the farmer.

5. The reforms under the Agriculture Produce Marketing Committee
(APMC) Act have enabled retailers to directly procure from farmers in many
states.
The Corporate and chains procure fruits ex-farm for both domestic
distribution and exports. Fruits & Vegetables, however, sourcing is still largely
dependent on wholesale mandis,” says a manager of Heritage Foods. Large retail
chains like Reliance Fresh, Food Bazaar, More, Easy day, Spencer’s, and Safal also
have networking with farmers for direct sourcing. Additionally, they buy from local
markets to maintain daily stock requirement.
Our field team empowers them with information on crop planning, good
agricultural practices, and most importantly, with market linkages.” The Nature
Talks will set up a centralized warehouse integrated with the cold chain, and a
strong distribution network that is well connected to its outlets.
The central warehouse also acts as a collection centre for farmers and our
outlets.
We, the fresh Fruit & Vegetables retailer, offers a wide range of fresh fruits
& vegetables, including imports. Besides the evolution of the fruits and vegetables
market in the physical space, this business has also evolved online, pretty much like
the general e-commerce in India, which is booming as well. Several e-tailers like N-
Fresh, Blive, Veg on Call, Veggie Bazaar, Big-Basket etc.
We will going to focus on the ease of online ordering system from home and
delivery to the doorstep as their unique selling propositions.
We will also focus on Freshness and Value for the Money with green packaging's as
our USPs.
0
5
10
15
20
25
30
35
Turnover of some key players in 2013 (In
INR billion
There is a growing awareness
among end-consumers regarding the
organized retail Clearing the Roadblocks.
Though India is the
world’s second largest producer of fruits
and vegetables, fresh produce worth INR 133
bn (€1.7 bn) is wasted each year due to acute
shortage of cold storage and refrigerated
transport. To match the growing production
levels, capital infusion of over INR 550 bn (€7
bn) is required by 2015-16, which will help
in removing supply chain inefficiencies.
MARKET ALALYSIS

6. Statistic Report on Online Retail Industries by 2015.
The online retail industry in India is likely to be worth Rs 7,000 crore
by 2015 due to easy availability of broadband services and increasing
internet penetration across the country, apex industry.
Buying-selling trends received from leading online shopping portals
indicate the online retail market currently stands at Rs 2,000 crore and is
growing at a steady annual rate of 35%. India is set to become the third
largest nation of internet users in the next two years with a large chunk of
youngsters eager to adopt new technologies with rapidly changing lifestyles.
“A booming economy and rising disposable incomes have contributed
to the evolution of online shopping, while releasing findings of a random
survey conducted during January to June 2011 in ten cities in which 5,000
shoppers were interviewed.
Earlier, most online shoppers used to evaluate options by gathering
information on available products and prices or buy low-value items like gift
products but finally opted for final transactions at the traditional retail
outlets.
“But now the trend is changing fast. Leading companies have gauged
the potential of online retail industry and are gearing up fast to cash in. The
survey conducted by ASSOCHAM Social Development Foundation (ASDF)
involved interactions with 500 shoppers in the age group of 16 to 35 years
each in ten cities of Delhi, Mumbai, Chennai, Bangalore, Kolkata,
Ahmedabad, Chandigarh, Ludhiana, Lucknow and Jaipur.
About 40 per cent of those surveyed across the aforesaid cities said
they prefer to shop online considering convenience to shop anytime during
the 24 hours and one can collect detailed product information. Besides, one
can research variety of products available and can easily compare prices
from different vendors anywhere in the world.
Online shopping in India

7. Majority of consumers also said they shop online to purchase
products that cannot be found in malls and the local markets.
Around 25 per cent (most of these comprised high-income consumers
residing in suburbs, NCR cities) of the respondents said they prefer to
hangout and shop at swanky malls, up market shopping complexes as they
not only boast of multi-brand availability under one roof but provide air-
conditioned, dust-free atmosphere.
A total of 20 per cent of those interviewed said they prefer to shop at
local traditional markets because of the familiarity with ambiance, ease of
access, variety of goods, early opening and late closing times and shop
owners’ relationship with loyal customers.
A meager 15 per cent of shoppers said they prefer to shop at specialty
stores rather than making a voyage to a mall or looking for a good bargain
at traditional markets as they can get specific stuff from specific stores.
Consumers in Mumbai ranked number one among top five cities, with
almost 65 per cent of Mumbaikars saying they prefer shopping online and
citied rising fuel prices as one of the primary reason they do not want to
loiter around malls, traditional shopping hubs.
Facilities like free shipping, product ratings/reviews, multiple payment
options, product demonstration videos and free return policy largely
influence the purchasing decision of consumers shopping online, concluded
the survey.
Of those who are averse to shopping online cited various reasons like
prefer to research products and services online and then actually buy them
from a store (30 per cent), find delivery costs too high (20 per cent), don’t
want to share personal financial information online (25 per cent), lack of
trust on whether products would be delivered in good condition (15 per
cent), don’t have a credit/debit card (10 per cent).

8. Our aims to create a 'farm-to-consumer' value chain.
An aim of the project is to decrease the price of fresh
fruit and vegetables already stocked in stores and introduce fresh fruit
and vegetables at an affordable price in stores. Where it is was non-
existent.
Strategies to decrease price included encouraging
retailers to work closely with suppliers regarding seasonality of
produce and market price, growing their own produce, use of websites
to obtain price updates from wholesale markets, examining weather
events effecting price, buying in bulk and buying grade. To produce
where appropriate.
Some stores that had larger turnover, began travelling
directly to the market themselves removing the middle transaction of
purchasing through a wholesaler to help lower price, while for others
simply minimizing waste was a strategy used to keep prices as low as
possible.
Our Objective:
"Our objective is to combine the science of modern
retail with the street-side retailer's art of selling. The idea is to
promote micro-entrepreneurship among people who have a passion to
sell.
"We will provide all the back-end support to the franchisee
partner who will take the ownership of the business and run it
profitably using best practices suitable for her/his location.
SALES FORECASTE’
Mumbai alone has F&V consumption of 4,000 tone
daily and taking an average selling price of Rs 30 per kg, in value
terms it's a Rs 120 crore market per day. The organised players only
cater to 100-120 tone of F&V market demand in Mumbai.
This will then be redistributed through our channels. The plan is
to have many retail outlets in the next 18 months that will give us
annual sales of Rs 100 crore by March 2019.“, Spread across 150 to
300 sq ft, the retail outlets will be established high density residential
clusters.
There will be a few Mobile van/Automatic Kiosks operations in
addition to kiosks that will be located in housing societies. The store
will require an investment of Rs 5-6 lakh and the franchisee partner
will be entitled for a government subsidy of up to Rs 2 lakh.

9. While majority of the fresh produce will be sourced from farmers in
Maharashtra a few items (low volume, seasonal and region specific) will have to be
bought from the APMC market.
The venture will leverage on the 176,000 farmer network of Maharashtra
State Agriculture Marketing Board for sourcing the produce.
"We want to organize this space by creating a distribution channel and an
F&V brand, which is non-existent in India. This will be done through a franchised
F&V retail chain that will deliver fresh produce close to the consumption points.
While the franchisee partner will be able to break-even operations after
selling 350 to 400 kg of fruits and vegetables, they will have a daily target of
selling at least 1 tone.
These stores will allows buyers to select pre-packed Fruits & vegetables, get
them weighed on an electronic scale and receive a computerized bill, something
roadside vendors cannot offer. While a single outlets already being launched in
Borivali, the company plans to have at least 15 outlets between Bandra and
Borivali in coming months.
Increase availability
Retailers entered into a non-binding agreement to improve their supply of
fresh fruit and vegetables. Increase in availability and stock levels was facilitated by
the project worker through the provision of in store incentives, building
relationships with suppliers, encouraging retailers to consider ways to improve
visibility and displays in the store, and suggesting alternative supply sources to
address range and cost.
Positioning
Improving the visibility of fruit and vegetables in the stores required detailed
consideration. The placement of fruit and vegetables and how it related to the
overall floor plan and traffic flow in each store was carefully considered for each
outlet. The fruit and vegetable category competed for space with high volume, high
profit categories such as snack foods, bread and milk, newspapers, alcohol, and
convenience items. In addition, in order to unify the displays, ideally the ambient
and refrigerated fruit and vegetable displays were located along-side each other.
This however was not always possible due to store configurations, operational
requirements and cost implications. The main focus for implementing positioning
strategies was to consolidate the displays, and make them more visible in the
outlets, either by improving the visuals using branding or placing them in a more
prominent position in the store, or both.

10. Online grocery store
Nature Talks will be the first comprehensive online grocery store in Mumbai,
Hyderabad. With over 10,000 products and 1000 brands in our grocery list
costumer will find everything they are looking for. Right from fresh fruits
and vegetables, rice and dals, spices and seasonings to packaged bread,
bakery and dairy products and other branded foods – we have it all. Save
time and money, shopping at Nature Talks will be the best online fruit &
vegetable store, provisions store - an all encompassing online groceries store
of Mumbai.
India's Best Online Supermarket
Shopping with The Nature Talks, the best online grocery and food shopping
store at Mumbai, their after at Bangalore, Pune, Gorakhpur and all major
cities, will be very simple and easy. No more standing in lines, carrying
heavy bags and looking for parking. Costumer will get started with online
grocery shopping at India’s favorite online grocery store. They will going to
choose from a wide range of options in every groceries list, exclusively
handpicked to help Customers find the best quality available at the lowest
prices. They can select a time slot for home delivery and Customers order
will be delivered at Customers doorstep, anywhere in Mumbai, Pune,
Gorakhpur. In future we are expanding our Online supermarkets to NCR and
all major cities. Costumer can pay by cash, card or food coupons. We
guarantee on time delivery and the best quality for Happy Shopping!
We, at The Nature Talks, are excited about making life simpler and grocery
shopping a breeze! Now costumer can buy organic food & grocery online at
their leisure and from the comfort of their homes - no more standing in the
long queues at ration shops, provision stores & supermarkets. Online grocery
shopping in Mumbai, Pune, Gorakhpur and all major cities will be made
easiest & simpler when they are shopping groceries at The Nature Talks.

11. Career at The Nature Talks?
The Nature Talks will be a fast growing online grocery company based in
Mumbai. Our team will being consists of over 300 dynamic people in
diverse roles such as Software Engineers, merchandisers, accountants,
customer support executives and delivery personnel. If people are interested
in joining our Customer and energetic team as we change the way India
shops.
Green Basket
Being green
The Nature Talks will be a fast
growing online grocery
company based in Mumbai.
Our team will being consists of
over 5000 dynamic people in
diverse roles such as Software
Engineers, merchandisers,
accountants, customer support
executives and packaging,
cleaning, and delivery
personnel. If people are
interested in joining our
Customer and energetic team
as we change the way India
shops.
Being green is part of the culture at The Nature
Talks. An offline grocery store requires stocks to
move from a regional distribution centre to the
individual stores, and then someone from each
family has to make multiple trips to the store
to do their shopping.
Supermarkets consume a lot of energy for lighting, air-
conditioning and powering their refrigerators and freezers. We
bypass these, bringing products to Customers straight from the
wholesaler to Customers doorstep which cuts down on a lot of
carbon emissions generated by the traditional supply chain and
also reduces the number of cars on our roads.
We do not use paper or plastic bags to deliver our products, all
products are delivered in crates which are taken back and
reused. Our fruit and vegetable trays are recyclable and we
request our Customers to return them to us so that we can
reuse them.

12. We believe empowering women communities is critical to alleviating global
poverty.
We can establish a community library India, where a majority of women are
illiterate, and most families live below the poverty line. All of our The Nature
Talks Valve Chain are owned and will be operated by the local community,
and offer them training programs to women of all ages and backgrounds.
With each The Nature Talks Valve Chain, we seed a for-profit "sustaining
enterprise" a small business that creates local jobs and generates profit to
support the ongoing costs of the, The Nature Talks Valve Chain. Sustaining
enterprises range from services and agricultural cooperatives.
Why?
Poverty tears many families apart in rural India when villagers are
forced to migrate to urban The Nature Talks Valve Chain s to look for work.
Although India has one of the fastest growing economies in the world, 25.7%
of the rural population still lives below the poverty line. There are more
illiterate people in India than in any other country in the world. Women are
impacted the most: one woman out of three is illiterate, and education is
rarely prioritized for girls, leaving them without the skills they need to earn
an income to support their families.
Empower women and marginalized groups, and create educational and
economic opportunities in rural areas.
The Nature Talks Valve Chain s will give women the chance to learn to read,
teaching people about their rights, and giving rural villagers skills to earn a
living. Sustaining enterprises range from a Fruits & Vegetables value chain,
businesses. The Nature Talks is home one of our all-women-operated The
Nature Talks Valve Chain s, as well as several women’s self-help groups.

13. Programs
Retail training, Distance learning, Early Childhood Development, Health awareness
and sensitization, Information Communications Technology, Literacy, Women's
Empowerment
Talent management for women
We realize and understand the advantages of employing and promoting women,
especially since the majority of our customers are women. We will be developing
nearly 100 female associates for management roles and are committed to growing
a diverse talent pool across India.
Our Focus area of the Mission
Violence Against Women
Health & Sanitation
Drinking Water
Right to Education
Elected Women Representatives
Innovative Financial Inclusion
Engendering Livelihood Programmers /Training Programs
Key Strategies
Inter-sectorial convergence of schemes for women; monitoring and review of
progress.
Strengthening institutional framework for greater efficiency in support to women.
Investment in skill and entrepreneurship development, micro-credit, vocational
training and SHG development for economic empowerment of women.
Support to Panchayati Raj institutions; women’s movements and community
representatives for strengthening of local bodies 360 degree approach on media
and communication for behavior change and social mobilization for gender equality.