Social Media Marketing for Malls
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In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis. In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more! To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
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Social Media Marketing for Malls
- 2. Amberly Rundell Digital Marketing Strategist Digital Marketing Strategist
- 5. What will you learn? 1. Why use Instagram, Facebook and Twitter? 2. How to optimize your profiles 3. How to spy on your competitors 4. Content – Examples, Good vs. Better 5. How to get more followers 6. How to increase engagement 7. My favorite tools, tips and more!
- 6. Petrafisher.com Why Use Instagram, Facebook and Twitter? 1
- 7. Instagram 400 million users 49% male / 51% female 53% of US adults 18-29 49% of US adults use it daily Source: expandedramblings.com
- 9. Source: businessinsider.com 1.5 BILLION people on FB 84% of people ages 18-29 79% of peoples ages 30-49 60% of people ages 50-64
- 10. 500+ million users 37% of people ages 18-29 12% of people ages 50-64 Source: businessinsider.com
- 12. Add a Feature Video
- 13. Update Your Cover Photo with links to More Information on your website
- 14. Add Instagram to your Navigation http://facebook.about.com/od/PagesGroups/fr/How-To-Add-An-Instagram-Tab-To-Your-Facebook-Page.htm
- 15. Optimize Your Photo Albums
- 17. Gift Cards App
- 18. Encourage & Monitor Reviews
- 19. Add CTA in cover photo
- 20. Optimize Your Profile • Add your location • Add your USP in your bio • Add your website link • Add a hashtag
- 23. Use the Search Bar to Get Inspired!
- 24. Mall of America Aventura Mall King of Prussia Mall South Coast Plaza Millcreek Mall Get Inspired!
- 26. Use the Twitter Search Bar #malls #MOA #malls #Crossgates
- 28. Favorite Tools!
- 29. Get Inspired! Share Great Content4
- 30. Have you won any awards?
- 31. Promote Sales at Retail Stores
- 32. Promote Your Retail Stores Better: Tag the stores name in your post if they have a Facebook page
- 33. Promote Events and use a bit.ly link
- 34. Promote Events Better: Add a link to more information. Hours, location, etc. Share with your friends!
- 35. Boost Your Event Better: Boost this event to your fans and their friends
- 36. Sneak Peek / Behind the Scenes
- 37. FAQ’s Keep an ongoing list of FAQ’s that you receive on a regular basis. Create a blog post with the answers, and post the link on your social media accounts.
- 39. Use Real People in your Photos “Shopper of the day!” User Generated Content - Include REAL human faces they receive 38% more likes on average, and 32% more comments.
- 40. Behind the Scenes Show the Visual Journey of your Business
- 41. Add link to your description Better: 1. Add a link in the description area with more information including hours, location, etc. 2. Ask a question. Will you be attending? Who are you bringing to see Santa?
- 45. Videos https://www.facebook.com/AventuraMall/videos/vb.108845629225/1424464211102606/?type=3&theater
- 46. Video “Top 10 Things You Didn’t Know About Crossgates Mall!
- 47. Video Tools • Flipagram • Videolicious • Videohance • Hyperlapse
- 48. Community Involvement - Fundraisers
- 49. Blog Posts
- 50. Blog Posts
- 52. Win a Shopping Spree Contest! Take a picture in front of your favorite store for your chance to earn a $500 shopping spree! http://agencyentourage.com/
- 53. #ThrowbackThursdays Who remembers when Caldor’s used to be in Crossgates mall?
- 56. Get Inspired! Tag Your Location5
- 57. Tag Your Location Source: Wishpond.com
- 59. Get Inspired! Get More Fans6
- 60. Video Contest • Offer a mall-wide gift card for whoever makes the best 30-second video about why they love to shop at your mall. Let your shoppers create your content for you.
- 63. • Follow stores and businesses • News Channels and Local Guides (events) • Competitors • Follow your competitors followers • Follow the Followers of Influential people Follow Others
- 64. Add Social Media Links In Your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
- 65. Add Social Share Buttons
- 66. Add Icons to Your Website
- 67. Share on other channels
- 68. Reach out to Influencers (Stylists, Brand Ambassadors, Experts, Local Guides, etc.)
- 69. On Site Marketing at Events
- 71. Instagram Advertising Ads will have CTA’s for direct response actions that open in an in-app web browser. Source: Twenty20.com
- 75. Ask Questions Key takeaway: Be genuinely interested in your audience!
- 76. Boost Posts Target females 15 – 35 who live in a 30 mile radius of Kingston Collection who also like The Charlotte Russe page.
- 77. Advertise Boost this post to parents that live in a 30 mile radius of Kingston Collection
- 78. Social Media Scavenger Hunt
- 79. Custom Audiences How to Retarget Content to Facebook Custom Audiences Target People that Visit your Website – Website Custom Audiences Target Email List – Look alike lists
- 81. Comment Back To Followers Source: Dina Rodriguez – Hand Lettering Artist
- 82. “ ” to Win Contest
- 83. Source: Wishpond
- 84. Get Inspired! My Favorite Tools & Tips 8
- 86. ScheduGram
- 91. Muzy
- 94. Hashtagify
- 95. Click to Tweet “Tweetables” Favorite Tools!
- 98. Key Takeaways • Social Media is all about VISUAL STORYTELLING • Pull back the curtains of your business • Tell your brand story using images and videos • Study others who are doing it right • Social Media = Like, Know and Trust • Capture moments • Never stop exploring and testing
- 99. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
- 100. Need help? • Training and workshops • 1:1 Consulting • Social Media Strategy • Management
- 102. Redfairyproject.com
Notes de l'éditeur
- Now, let’s dive in. We’re going
- Market Research Build Trust Build Website Traffic Build Relationships With Your Customers Build Awareness Customer Service Increase Sales Promote events
- Consider it your elevator speech, aka 10 seconds you have to describe your business. Try this at home later, describe your business in 10 second or less. It needs to be compelling and exciting and intrigue the reader for MORE. You can have one URL. It’s your one chance to grab people’s attention. You can track your success from that link. Grab that URL and go to bit.ly. Now that you’ve created this custom link you’ll be able to track your click-through success. This is a great way to see if your Instagram strategies are drawing people to click or if you need to change your Instagram strategy.
- Consider it your elevator speech, aka 10 seconds you have to describe your business. Try this at home later, describe your business in 10 second or less. It needs to be compelling and exciting and intrigue the reader for MORE. You can have one URL. It’s your one chance to grab people’s attention. You can track your success from that link. Grab that URL and go to bit.ly. Now that you’ve created this custom link you’ll be able to track your click-through success. This is a great way to see if your Instagram strategies are drawing people to click or if you need to change your Instagram strategy.
- Profile picture Cover photo – don’t be afraid to change it – needs to stay relevant, in this case it was changed according to the season
- Study what other businesses are doing. Search hashtags that are relevant to your business. Bakery: #Bakery #BakeryTips Adirondack Bed and Breakfast: #Adirondacks #HotelMarketing #AdirondackHotel #bedandbreakfast #BandB Non Profit Organization: #nonprofits Find competitors and other brands similar to yours. When you do this, use the Follow Mate app and look at who is following these competitors. These are your perfect audience and you need to connect with as many of them as possible. One of the easiest ways to get good at marketing, is to just model what the pros are doing. Don’t just copy them make it original to your brand.
- Visual Storytelling is here to stay. And the businesses that know how to do this right are the ones that succeed online.
- Also a fun fact, if you include REAL human faces they receive 38% more likes on average, and 32% more comments.
- How are you different from your competitors?
- Walking tours of the mall.
- Playgrounds, hotel, amazing unique restaurants, imax movie theater, babysitting services, etc.
- Midtown village developed a campaign where consumers had to take a picture of themselves in front of their favorite store to earn a $500 shopping spree. Hashtag the mall. The campaign helped build a loyal Midtown Village fan base both online and offline, as well as help give tenants the recognition they deserved. The picture with the most people in it would win the grand prize. Or the most likes.
- Always tag your location. Photos receive 79% more engagement. This allows your customers to find you and your products to buy. If someone clicks your location, it opens up to a map, you can see everyone that has tagged their photos, they can see a map of where it is, how long away it is, you can also see all the photos of people who tagged themselves at your business. People searching can get a feel of what your business is like. For example if you’re a restaurant, this is HUGE for foot traffic. When they click on your location, they can see all the photos of your food, the atmosphere, the people, and they can get an idea if that’s the kind of place they would want to go.
- Here are 7 ways to get more fans and reach your target market
- Competitor research, to engage, and to find more fans!! Best practice is to use X hashtags. Use hashtags. The magic is in the hashtags. It will take a little while to figure out which ones work best for attracting your ideal followers but you’ll never know until you start playing around with them. Use a variety of popular hashtags and very specific hashtags. The goal is to use hashtags that your potential customers are already browsing. Look at some of the hashtags your competitors are using as well as ones your followers are using. There’s a good chance those are effective. You can use up to 30 on each post but it’s best to stick with 6-12 at a time. You’ll also want to choose at least one hashtag that is unique to your business. Start tagging your own pictures with it and promote it in your bio. This creates a hashtag hub. As your account grows your followers might share your content to their own accounts and use your unique hashtag. Brainstorm relevant keywords and phrases that are relevant to your brand. Research popular hashtags that people are using in your industry so you show up when people are searching. Hashtags present a great opportunity to broaden the reach of your images. Make a cheat sheet for hashtags. Make it easier on yourself by having a note saved on your smart phone containing your most popular, related hashtags that get a lot of interaction. Then just copy them and paste them in your picture descriptions instead of typing them every time.
- To mention someone, type @ followed immediately by their username (ex: "great photo, @shayne!") Instagram has been the single best investment of my time and energy for my business. I currently receive 78% of my business referrals from Instagram, with almost 5,000 followers and growing. Although 5,000 followers might not seem like a large following for some, that number has helped me pay bills, make connections and most importantly taught me how to become a better artist. No matter what kind of hobby or business you have, you can use this powerhouse platform to build a following, discover your value and make a profit pursuing your passion with these tips
- For the first time ever, promoted posts will have clickable links to view content from the web.
- Built on the back of Facebook’s advertising platform, Instagram ads will have powerful targeting immediately. Target demographics or interests based off of IG followers AND from connected Facebook accounts. Retarget your contacts with CUSTOM AUDIENCES by uploading your customers’ email addresses.
- Connect Your Facebook Page to Business Manager Connect Your Facebook Ads Account to Business Manager Add Your Instagram Account to Business Manager Set Up Your Instagram Ad in Power Editor
- Mills Entertainment
- Find Instagram question
- Using Instagram for your business shouldn’t feel like work. It’s easy. It’s fast. And more than anything it’s FUN.
- Within 5 minutes IT”S FREEE
- If you have a particular sentence, quote or comment that you think people would love to share, why not make it super easy for them. People are quite lazy, and after they read your awesome quote, the may not take the time to open up twitter, type in the quote and then add your handle and link to your blog post before tweeting. - See more at: http://www.leahkalamakis.com/how-to-make-a-tweetable-link/#sthash.sYkCHe6O.dpuf - See more at: http://www.leahkalamakis.com/how-to-make-a-tweetable-link/#sthash.sYkCHe6O.dpuf www.clicktotweet.com– The easy-peasy way to turn your tweet into a link! - See more at: http://www.leahkalamakis.com/how-to-make-a-tweetable-link/#sthash.sYkCHe6O.dpuf
- We just got over 50+ tips tools and tricks. Here are a few key takeways