Presentation - Summer Internship Project on A Study on “Consumer Preference Towards Herbal Products In Cosmetic Industries”.

1. Manohar Reddy. E
16-093

3. cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and
skin lotions, shampoo, hairstyling products (gel, hair spray, etc.), perfume and cologne
Herbal Cosmetics, also known as “natural cosmetics”. With the
beginning of the civilization, people had the magnetic dip towards
impressing others with their looks. At the time, there were no fancy
fairness creams or any cosmetic surgeries. The only thing they had was
the knowledge of nature, along with their growing knowledge in
Ayurveda. Herbal Cosmetics here in after referred as merchandise, are
formulated, using diverse permissible beauty components to shape
the base wherein one or more natural elements are used to offer
described beauty advantages.
Herbal cosmetics have become so popular that
brands are fighting to gain place in the world
oligopoly.

6. Research Methodology
Type of
research Sampling unit
Questionnaire
Design
Sampling
Technique Data Analysis

7. Online
Sharing Link – Google Forms
Offline
Given printout to the neighbors, friends
of friends and Office Staff
Facebook
 Joining herbal groups and posting the link.
 Direct message to the followers of cosmetic pages.
 Posted and boosted the post for one day.
WhatsApp
 Direct message to all contacts and make some to share the
link with there contacts
Primary Data
Secondary Data
Collected from the journals, blogs, research papers and various articles related to the subject.

9. 9
Which type of Cosmetics do you use?
Frequency Percent
Herbal / Natural 54 48.6
Mineral 27 24.3
Organic 30 27.0
Total 111 100.0
0
10
20
30
40
50
60
Herbal / Natural Mineral Organic
54
27
30

10. 10
Which brand of Herbal cosmetics do you use?
Frequency Percent
Lotus Herbals 8 7.2
Himalaya Herbals 49 44.1
Forest Essentials 7 6.3
Khadi Naturals 1 .9
VLCC 5 4.5
Patanjali 13 11.7
Other 28 25.2
Total 111 100.0
0 5 10 15 20 25 30 35 40 45 50
Lotus Herbals
Himalaya Herbels
Forest Essentials
Khadi Naturals
VLCC
Patanjali
Other
8
49
7
1
5
13
28

11. 11
Which factor influence you more in buying decision?
Frequency Percentage
Brand Image 15 13.5
Price 16 14.4
Quality 64 57.7
Recommended by others 16 14.4
Total 111 100.0
0
10
20
30
40
50
60
70
Brand Image Price Quality Recommended
15
16
64
16

12. 12
Has low price
Has good
promotions
Is available in
most stores
Has the best
quality
Have been using
since a long time
Tried it
recently
Has instant
benefits
Herbal 52 31 31 45 38 46 38
Mineral 37 59 60 25 38 23 44
Organic 22 21 20 41 35 42 29
Can you please tell me the perception about each of the following Type of Cosmetics on these parameters?
0
10
20
30
40
50
60
HAS LOW PRICE HAS GOOD
PROMOTIONS
IS AVAILABLE IN
MOST STORES
HAS THE BEST
QUALITY
HAVE BEEN USING
SINCE A LONG TIME
TRIED IT RECENTLY HAS INSTANT
BENEFITS
52
31 31
45
38
46
3837
59 60
25
38
23
44
22 21 20
41
35
42
29
Herbal Mineral Organic

13. Overall, how do you rate the Herbal Products?
Frequency Percent
Very Poor 1 .9
Poor 3 2.7
Average 35 31.5
Good 35 31.5
Excellent 37 33.3
Total 111 100.0
0
5
10
15
20
25
30
35
40
Very Poor Poor Average Good Excellent
1
3
35 35
37

14. Findings
 Maximum 60.4% of the respondents prefer to purchase Herbal Products in Retail stores as it is easily
available in the retail stores more than online or any other means.
 Maximum 53.2% of the respondents say the mineral products have high promotions like advertising of
the product more than that of the herbal products.
 Maximum 39.6% of the respondents prefer Mineral because it has instant benefits and the benefits of
the Herbal products are slow.
 Maximum 33.3% of the respondents rated herbal products as excellent. 31% of the respondents rated
herbal products as Good. So, mostly positive responses were given.
 Maximum 95% of the respondents prefer recommend herbal products to others. This will help to
increase word of mouth of the herbal products.
 Maximum 49.5% of the respondents are familiar using
herbal products at times but they are not loyal customers
to the herbal products.
 Maximum 44.1% of the respondents use Himalaya herbals
as they think it is safe to use and people trust Himalaya
brand more than other brands.
 According to the survey maximum 55.9% of the
respondents are moderately satisfied using Herbal
Products.

15. Conclusion
 This in depth-analysis tells us the consumer preference is flexible and proportionate to
the factors like brand, price and their quality. Although, the level of consumer
recommendation towards herbal cosmetic products in India is high (95%) but the
satisfactory levels are not as expected by the companies (33.3%).
 Finally, based on these noted factors of influence on the
consumer's preferences, will help the companies in
evaluating one's own product quality and price
acceptability and business strategies.
 The respondent’s familiarity, satisfaction and preference towards herbal
products are not as good as expected. Few respondents (53.2%) inclined more
towards mineral products since their availability is high (54.1%) in cosmetics.
 Overall the consumer are influenced with the quality of the
product rather than the brand and price. So, company should
work on the highlighting of Quality
 Promotions for herbal products are low, A Herbal
brand should work on the promotional activities. As
Himalaya Herbals has more brand awareness than
other.

16. Limitations
• The duration of project was restricted only for 60 days. To understand and analyze
importance of factors 60 days’ time is not enough, so time is main limiting factor
for study.
• The sample survey is limited to only 111 people, which is very small there may be
difference in the reality and the finding.
• Survey was conducted only in Hyderabad.
• Inability to respond to the questionnaire due to lack of time. Unwillingness of
respondents to provide the information.
• This study is mainly base on primary data obtained from the questionnaire.

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