Presentation on IBM Watson Analytics " Comparing Digital Marketing course and Data Analytics Course in India"

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2. MANOHAR REDDY.E 16093
D. AKANKSHA 16033
G.S. SNEHA LATHA 16028
G.SRI LATHA 16042
V.RAVI 16184
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3. Digital Marketing
Digital marketing (also known
as data-driven marketing) is an
umbrella term for
the marketing of products or
services
using digital technologies,
mainly on the Internet, but also
including mobile phones,
display advertising, and any
other digital medium.
Data Analytics
Data analytics (DA) is the process
of examining datasets in order to
draw conclusions about the
information they contain,
increasingly with the aid of
specialized systems and software.
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Watson Analytics
for Social Media

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Total
Documents/
mentions
Themes Period SourcesTopics

6. Sources
And
Sites
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1737

7. Influential
Authors
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8. Influential
Authors
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9. Influential
Authors
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10. Influential
Authors
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11. Influential
Authors
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12. Influential
Authors
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13. Topics
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Share of voice trend (mentions per topic)

14. Geography
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15. Themes
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16. Demographics
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1314
1514
8667

17. Sentiment
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562 105 1635 286
768
10379
100 1517 228
585 7773 128810379

18. Conversation
clusters
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What drives Sentiment?

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What is a predictive model forTopic?(Predictive strength: 91%)

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What is a predictive model forTopic?(Predictive strength: 91%)

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