3. “I dedicate this free book to my daughter Akshaya. At the time of
writing this ebook she is 1 year and 1 months old. She has brought joy
to my life. I hope this ebook brings joy and success to all of those who
read it.” - Saurabh Gupta
4. Dominate Your Markets with
Email Marketing
By
Saurabh Gupta
(Includes 2 free Software on Email Marketing)
5. About the Author:
Saurabh Gupta is an IT Engineer from Lucknow (India). He
has been working for the past 11 years in various IT
organizations like DCM, VOLTAS, SAHARA INDIA. Finally in
2004 he decided to launch his own company
WEBTECHSERVE.
Webtechserve which was started as mainly a software
company today deals with website development, software
development, Web hosting, E-brochures, SEO etc. It is
famous for developing the most unexpected solution for
your business.
He is a very creative and simple person. Making software
for small and medium sized organizations which moves
them towards profit is his passion.
Usually you can find him sitting with his laptop and working
late nights. I wish Him all the best.
The Edior
John Thompson
Please Visit http://www.myemail.co.in for Email Marketing
tools, tips, Free software and Articles.
6. INDEX
1. Introduction by the Author
2. Why Email Marketing?
3. Advantages of Email Marketing
4. How Serious are you?
5. Data is power so collect it
6. Verified Data is the Best
7. Sending Data Problems & Solutions
8. How to compose your emails for Maximum Profits &
Results
9. Free Software
10. It is Time to Dominate
7. Introduction by the Author-1
If you have picked this free ebook then it means you are
already familiar or have experienced the power of email
marketing.
If you are just curious to know how email marketing can help
you dominate your markets.
If you are just looking for some free software and insights on
email marketing.
I welcome All of you…..
Real Case Study: I was sitting in my newly opened office. I was
thinking about how to market my newly launched product. My
biggest problem was to get at least 4 -5 customers. Because
then I know it would be easy for me to market my product. At
that time I did not had much money as most of the money was
spent building the office.
The Problem: How to get customers ?
Then it struck me. I could get my starting customers without
spending any money.
8. I started looking for one week old newspapers and began the
tedious task of collecting emails of customers for my products
selected market.
The Results: I collected around 50 emails of customers who had
advertised and send them email explaining about what my
product could do for their business. The next day I got 3
customers and I sold my product to each of them. Later 2 more
of them replied.
Conclusion: From that day I never looked back. I have been
using email marketing in all my marketing efforts.
This book is unlike any other you have read so far. I am not
here to show you how to become rich overnight. I am trying to
help all the people who are struggling to give life to their
business or to those who wants to expand it.
By reading this book you have already taken the first step
towards success….
9. Why Email Marketing? -2
Why Email Marketing? This question was asked by one of the
leading real estate developer and this is the question which
people never go tired of asking when I talk to them about email
marketing?
(Today that Builder has sold more buildings then he thought
possible by using email marketing and has customers all over
the world.)
The Answer: Simply Email Marketing is the process by which
you market your products on the Internet. There are lot of ways
to sell or market your products online.
Email Marketing is the most powerful of them all and also most
economical. The Emails which you send make direct
communication with the buyer and most importantly interested
buyers.
The second thing people worry about is will email marketing
ruin their reputation as some people don’t want to receive
emails especially if they are not interested.
I agree that sending emails to everyone will do you no good and
not all will be interested in your emails. This is why Email
marketing is an art and this book shows you how to do Email
Marketing Intelligently.
10. Back to the Story: Remember the first chapter when I got my
first customers through email marketing. Soon Email Marketing
got me lot of clients at that time there were no good tools for
email marketing. So I thought there would be many people like
me who are struggling to grow their business. Why not make
products for them?
Today these products sell all over the world. These products
have helped people know the value of email marketing and also
to earn huge profits.
11. Advantages of Email Marketing-3
Advantage of Email Marketing: Let us look at some of the
advantage of marketing with emails over other ways.
1. Email Marketing V/s Search Engine Marketing : There are
many ways to sell your goods or services via the internet Search
Engine Marketing Involves Optimization of your website so it
appears on the top of the search engines (SEO). This is a lengthy
process and accomplished after lot of hard work or you may
employ a professional SEO Company. You might also post video
Ads, Audio Ads or articles about your product and services.
Email marketing begins with the simple process of sending
Emails by Email Marketing Tools directly to the people
interested in your product. You do not even need a website.
Sending Emails (at Least Limited) is free.
2. Email Marketing Tools Saves Time: There is one more way to
market your products and that is through tele calling this too is
a direct way to communicate to your clients but here too you
are limited by the facts that it depends whether the client you
are calling is ready to receive your call or is he in the right mood.
Marketing by Email takes all these problems away
automatically as the client or customer can read his or her mail
at his or her own time and mood.
12. How Serious are you? – 4
Email Marketing is a serious thing. Before we get down to the
nut and bolts of it. You must pause and think again what is your
aim and purpose. Before selling a product or service to your
clients think carefully if they will be interested in your product
or services. It is no use selling socks to somebody who is
interested in buying a Hat.
The important rule is look for your markets. Who your potential
clients are? How can they gain from your products or services?
Your emails should have a purpose. Your success will depend
upon how serious and sincere you are in your approach
towards email marketing.
Ok you are serious and know your potential clients Now what?
There are three parts of an Email
The Initiation Email: Whenever you are making first contact
with the client. You must give the option to opt out
(unsubscribe) so that the client has the freedom to walk away
from your offer. After all you cannot keep selling a product or
service to someone who has made up his mind not to buy from
you.
13. 1. The Process Email: When a customer wishes to buy a
product. You must be honest in your emails. Don’t always
try to put prices first. Your emails should be short (People
are busy these days) but should be able to explain
everything about your product or service. If you feel the
description is too long and it is needed to understand what
you are selling a better way is to give a brief description
and provide a website or web page link. So the interested
client could go and know about your products and services
in detail.
(Note: The process Emails could be 1-3 or more
depending upon how long it takes the client to be really
convinced)
2. Conclusive Email: The last email decides whether a client
wants to buy your product or not. If the deal is closed do
so politely. If a customer does not want to buy or product
now it does not mean he cannot buy it some other day.
Keep your connections open but do not irritate your
clients. If the client has said “No” wait for some days (20-
30) before sending him another email (offer him some
discount or special offer).
14. In the Next chapter we will once again focus on deciding
your markets and collecting valid data.
15. Data is power so collect it – 5
If you reading continuously I suggest you take a break grab
some coffee or tea because from now on we will be dwelling
onto the practical aspects of Email Marketing.
Ok you have decided to do Email Marketing. The first thing you
need to do is discover your clients. For example if I am making a
software for Builders I would Know that my real clients are the
builders or real estate developers.
If you are selling a product or service which is universal then
you have to narrow down your clients by asking questions like
1. Who really will be interested in buying your product or
services
2. Who will be most interested according to my products
price. Features, In what city should I sell first etc.
I think you got the idea….
So you have decided your potential clients now how do you go
about collecting emails. One way is to search google now this is
very hard as there are lots of websites and visiting each site will
take up lots of time (and time is money).
16. Some Important Tools for Email Marketing:
An easier way would be to look for a software which could do
this. There are lot of software out there to extract emails. But
there is a problem. Google has banned all automated searches
to their website.
The Solution: Email Picker
This is the most advanced and versatile of tools that easily
grabs or picks email ID’s from the greatest of all search engines:
Google, itself. It is a powerful & efficient email extractor utility
(email grabber or email collection software) to smartly extract
email addresses from web pages on the Internet.
Google has since stopped all automated searches of its
database. However, while other similar software packages are
unable to go beyond the page 2-3 level, Wts Email Picker lets
you go much deeper, to unimaginable levels without violating
any of Google’s guidelines and rules.
17. For more details Visit:
http://www.myemail.co.in/emailpicker.html
You can also download a free demo of the product.
This is my company’s website and this could really help you
collect valid data of your potential clients.
18. Verified Data is the Best -6
Data is power but what if your data is not verified. You have
collected emails but many of those emails are wrong or these
domains are no longer in use. Most mail servers are shut down
not because of the amount of mail they send but because of
the failed emails they send.
Email Verifier saves you time. For this you need to buy this little
software. You can also buy it from us at
http://www.myemail.co.in/emailverifier.html
Wts Email Verifier 1.0
Intelligent and intuitive, the Email Verifier goes far beyond the
conventional standards of simple email verification. It removes
duplicates and checks authenticity on the basis of correct
syntax. Once this is done, it moves on to do a DNS or Domain
Name Server query to confirm the existence of every email
account and ID.
19. The Wts Email Verifier interface comes with a set of 3 smartly
turned out screens that are simple and easy to understand,
even for the most uninitiated geek of today.
20. Sending Data Problems & Solutions
While sending data there are 2 things to consider
1. How many emails do you wish to be sent: Your results
depends upon how well written the emails is and how
many emails you are sending out daily
2. The emails you are sending are in plain text, image or html
format
If you are planning to send emails through google, yahoo or
hotmail you have to careful as they have mail sending
restrictions.
Google Gmail Email Send Rate Limit & Restrictions:Gmail email
send limit - no more than 500 recipients per message for the
Gmail web interface, or max 100 recipients if you are using an
email client software.
MSN Hotmail Email Send Rate Limit & Restrictions Hotmail
email send limit - no more than 100 recipients per day.
Yahoo Mail - Email Send Rate Limits & Other Email Yahoo Mail
email send limit - no more than 100 emails or recipients per
hour
Wts Mail front gives you a way to add many accounts of gmail,
yahoo, msn, netscape, lycos, Google Apps etc and send mail
21. For details visit:
http://www.myemail.co.in/beta.html
Sending More Emails Problems?
In today’s world of speed and competition (when more people
have realized the value of email marketing) it is not enough to
send only limited emails.
Solution: if you have a little money to spare then you can have
your own mail server. We are providing this facility at a very
cheap cost. So you can email me if you want any help. Email me
to
safame20@gmail.com
22. How to compose your emails for Maximum Profits & Results:8
Here are some tips you can use when composing emails which
will give you maximum results.
1. Avoid using $$$ signs in email. Try to Avoid Words like sale,
money, free
2. Do not mail on holidays
3. Create a clear call for action in your emails
4. Your subject should be short yet effective. For example for
selling e-brochure one subject text that worked for me
was.
“Turn Prospects to clients by our e-brochures”
5. Focus on Your Brand: When you regularly send emails
focus on a design that lets people identify your company
6. Always allow customers to opt out ( that is provide an
unsubscribe link in your emails). Keep a list of all those
emails which has been unsubscribed and never sent emails
to these emails again.
7. Always provide a link to an Html file ie, keep a copy of
email on the web. Some mail providers allow only text files
so if a customer open an html email he has a way to just
click the link and see your email on the web.
23. 8. Text emails are simple and can be read by all. It is better to
send all other emails except the initiation email (see
chapter 4 if you are wondering what is an initiation email)
should be sent in plain text. Or a simple html format
showing your company logo.
9. Lastly you should keep track of your sent emails. Always
experiment with subject and headings and see what
makes a greater impact.
24. Free Software: 9
When at first I decided to give 2 of my software for FREE. My
whole IT team was against it as I could have easily sold them
but I believe that it will help some people. You can also help us
by buying some of our software or just spreading good words
about us as Your support and help makes it possible to develop
Quality products like Wts Email Picker, Wts Email Verifier and
Wts Mail Front etc.
The First Free Software
Ok the first Free Software is WTS Filter. Our main aim is to help
people who have lost faith in email marketing by providing
some good and valid tools.
Wts Filter Cleans your email list of Emails you do not want to
send to. Although this software is FREE the same quality and
support is maintained on it as we do for our commercial
software.
25. The second Free Software: The second free tool will certainly
blow you. So hold on to your seats real tight.
Our Second Free Tool Wts Ultimate Email Collector has the
ability to collect emails from HTML, XLS, Txt, CSV, DOCX or any
other type of Files.
If you have lot of email addresses among text in any format
except images. Use Wts Ultimate Email Collector and you will
never leave without being amazed at this great free Tool.
26. Both of these tools can be downloaded from
http://www.myemail.co.in/freesoftware.html
27. It is Time to Dominate: 10
Well Friends if you have read this book its time to take action.
Include Email Marketing in your marketing strategies and you
will be amazed at the results.
These Email Marketing tools were developed by me after a lot
of hard work and lot of support from people like you. These
tools have given success to everyone who have used them
including myself.
Please share all your experiences, success, suggestions and
problems and I will try to answer or help you.
Email Me at: safame20@gmail.com
At Present
Start Dominating Your Markets with
Email Marketing
