IPFACE WORKSHOP BRAND DESIGN FOR STARTUPS
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This document discusses branding and logo design for startups. It provides examples of good and bad logos, and emphasizes that a brand represents a promise to customers. It also stresses the importance of consistency when extending or modifying a brand over time. The document is a presentation from a design firm about how to effectively develop and maintain brands.
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IPFACE WORKSHOP BRAND DESIGN FOR STARTUPS
- 1. BRAND DESIGN for startups manoj@oniodesign.com Manoj Kothari | Turian Labs IPFACE WORKSHOP at NCL- STARTUP INCUBATOR , PUNE
- 2. 2 BRAND What does the brand mean?
- 3. 3 “ It stands for something, and you don’t have to explain what it is to the public. They know what Disney is and what Disney represents. They know they are going to get a certain quality, a certain kind of entertainment. And our job is to be protective of “that Disney thing”. We have to be constantly looking at everything we do, every day of our business life, and in every part of our organization to make sure that “the Disney thing” is never undermined or diluted in anyway.”
- 4. A BRAND IS A PROMISE 4
- 7. When fitness clubs around did this..
- 8. My team at Onio created this new brand with ‘family’ & ‘warm’ outlook
- 9. manoj@oniodesign.com A symbol, you should be able to name
- 15. 15 Case of bad spacing, elements are falling apart..
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- 18. 18manoj@oniodesign.com Standardize the brand elements
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- 23. 23 Names & Logos designed by Onio
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- 26. HOUSE OF BRANDS VS BRAND HOUSE 26manoj@oniodesign.com
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- 29. CREATING BRAND EXTENSIONS? ENSURE CONSISTENCY 29manoj@oniodesign.com
- 31. GOODVS BAD LOGOS 31manoj@oniodesign.com Take a hard look before changing an established logo. Think, what not to change.
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- 37. 37 Successful brands retain their recall.