Delhi Computers Limited (DCL) is a case study in organizational behaviour. DCL manufactures computers and has an informal management style with few rules that allows employees freedom. The chairman, Mr. Dhami, believes a creative corporate environment nurtures creativity. He created equity among employees with rewards based on talent. DCL doubled sales annually from 1992-1997 but growth slowed after 1997 as the informal management led to a lack of internal controls. The challenge is exercising management control without losing the creative culture.

1. Organisational Behaviour
Case Study

2. Delhi Computers Limited
Computers manufacturer Make failsafe computer systems
Informal management style DCL works with few rules and
allows employees lots of
freedom
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Mr. Dhami. DCL’s chairman
firmly believes that corporate
environment nurtures creativity
He created a sense of equity
among the employees
Rewards are based on talent
Encourages interaction and
sharing of ideas, informal
meetings of employees

3. DCL doubled its sales almost
every year between 1992-97
 Since 1997 its growth is has
slowed
The informal management led
to lack of internal controls
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 The challenge is to exercise a
management control without
losing creative, entrepreneurial
culture

4. LEADERSHIP STYLE
 Delegating and participating [S3,S4]
 Informal & Collaborative
 Unfreezing – change efforts to overcome the
both individual resistance and group conformity
Refreezing – Stabilizing a change
Refreezing
Movement – changing, Individuals learn to
behave in new ways after having convinced that
their present behavior is inappropriate
Movement
APPROCHES TO MANAGE CHANGE
Unfreezing
 (9,9) Team Management – Grid model

5. It’s the Same Story Everywhere
High salary
Promotional Opportunities
Job Satisfaction
Desired Goal
Barrier
Needs
Mr. Prakash
•
•
•
•
•
High salary
Power
Promotion
Job Satisfaction
Identity
Problem Soving
Reduce Frustration
Frustration
#
Apply
Maslow Motivation
Theory – Social needs
Esteem, Safety and
security

6. Maslow’s Hierarchy Motivation
Theory
Self – Actualization – Growth, challenging
job, Advancement, creativity
Esteem – Self respect, status, social
recognition
Social – Love & belongingness, friendly
supervision, cohesive work group
Safety – Job Security, company
benefits, stability
Physiological – pay, cafeteria
Food, water, sleep

7. The Sales Girls
Roopchand Departmental Stores, New Delhi
It has seperate section to sell winter garments
There is a Tug of war situation in this section
between temporary clerks and permanent clerks
Departmental
Store
Permanent
clerks
Insecure
They could not tolerate the
temporary sales girl getting high
commisson
Temporary
Clerks
Anxious to show GOOD
Performance
Criticized by the permenant
clerks.

8. Tough Guy
Mr. Garjan Singh
Improve the value
Of company
Turnaround artist
Result Oriented
Autocratic style
Telling(S1)
Doesn’t work in
long-term basis
Impatient
Seeks only
performance and
nothing else