Business Proposal and its contents are explained briefly..

1. PROPOSALS
1

2. P ROPOSALS
2
•
A special type of analytical report designed
to get products, plans or projects accepted
by others.
•
Proposals are an important job related
writing because its acceptance of
proposals can lead to significant
operational improvements, new business,
additional jobs & safer working conditions.

3. P ROPOSALS A RE …
3

A persuasive message in which a writer
analyzes a problem and recommends a
solution.

The problem maybe:

A need for equipment

Services

Research

Plan of action etc…

4. 4

The recommended solution maybe:

Products

Personnel

A business study

A description of work to be performed

Other outcomes

Proposals are common in business.

They must be clear, concise and meet readers
expectations

5. T YPES
5
OF
P ROPOSALS
External Proposals

Submitted to decision makers outside of an
organization, such as clients & government
agencies.

More formal, often compete for a client’s
business, legally binding.

Form the basis of a contract of approval is
granted, so they are prepared with extreme
care.

Spells out precisely what your company will
provide under specific T & C

6. I NTERNAL P ROPOSALS
6

submitted to
organization.
decision
makers

in
one’s
own
Two primary purposes of a proposal is:

to seek approval for a project or course of action
(such as revising recruiting procedures, changing
the company’s training programmes, reorganizing a
department, engaging in a special studies or
adopting a more efficient way of doing something)

To request additional resources (such as new or
upgraded capital assets, human resources or
operating funds.)

7. 7
Solicited Proposals

Prepare in response to a request for proposal.

RFP includes instructions that specify the exact type
of work to performed with guidelines on how &
when the company wants the work completed.

Writers must provide all the requested information &
use the specified format.

8. 8
U NSOLICITED P ROPOSALS

Initiated by organizations attempting
to obtain business without a specific
invitation from a potential client.

Writer makes the first move.

9. I NFORMAL P ROPOSALS
9

Generally take the form of letters or memos.

Some corporations or government agencies
encourage or require proposal writers to
submit preproposals.

These are to provide a succinct description of
the project.

The funding agency will then either reject
the proposal or direct the writer to submit a
full proposal.

10. P LANNING P ROPOSAL
10

3 steps:

Analyze – Study the situation and
define the problem.

Investigate – Gather primary and
secondary information.

Adapt – Establish a good audience
relationship and choose the right
channel.

11. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

TITLE PAGE:
TABLE OF
CONTENTS
INTRODUCTION

Title

Name of person
submitting

Submitted to

Date
BACKGROUND
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

12. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

LETTER OF TRANSMITTAL:
TABLE OF
CONTENTS
INTRODUCTION

The letter contains
information about the
particular project, Includes
the recipient's address,
your address, a salutation
and closing
BACKGROUND
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

13. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

EXECUTIVE SUMMARY:
TABLE OF
CONTENTS
INTRODUCTION
BACKGROUND

Most important

A comprehensive overview

Summarize the objectives

Procedure
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

14. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

TABLE OF
CONTENTS:
TABLE OF
CONTENTS
INTRODUCTION
BACKGROUND

Main headings
with page no.

List of tables

Figures and
illustrations
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

15. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

INTRODUCTION:

Purpose

Problem

Scope(what boundaries
are you setting to
accomplish your
objectives)
TABLE OF
CONTENTS
INTRODUCTION
BACKGROUND
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

16. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY
TABLE OF
CONTENTS

BACKGROUND:
INTRODUCTION
BACKGROUND

Previously work
completed on identical or
related projects
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

17. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

PROCEDURES:
TABLE OF
CONTENTS
INTRODUCTION
BACKGROUND

How will you complete
the project

Steps
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

18. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

PERSONNEL:
TABLE OF
CONTENTS
INTRODUCTION

Personnel arrangements

The company areas
involved

Individual qualifications
BACKGROUND
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

19. FORMAT OF PROPOSAL
(LONG PROPOSALS)
TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

BUDGET:
TABLE OF
CONTENTS
INTRODUCTION
BACKGROUND

Tabular form

“Budget justification”
paragraph
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

20. TITLE PAGE
LETTER OF
TRANSMITTAL
EXECUTIVE
SUMMARY

APPENDIXES:
TABLE OF
CONTENTS
INTRODUCTION
BACKGROUND

References

Tables

Maps, graphs(if
any)
PROCEDURES
EQUIPMENT AND
FACILITIES
PERSONNEL
BUDGET
APPENDIXES

21. SHORT PROPOSALS

Form of a
memorandum:

To:
From:
Subject:
Date:

22. FORMAT OF PROPOSAL
(SHORT PROPOSALS)

In the body of your proposal, avoid
writing two or three pages of
unbroken text; rather, use headings
to indicate the separate sections:

23. FORMAT OF PROPOSAL
(SHORT PROPOSALS)

I. Statement of Problem
II. Proposed Project and Purpose
III. Plan of Activities with Deadlines
IV. Evaluation

24. Q UALITIES OF A SUCCESSFUL
24
PROPOSALS

The purpose of the proposal is stated
clearly.

The problem or need is understood
and defined clearly.

The solution is innovative
presented convincingly.
and

25. G ETTING F EEDBACKS FROM
P ROPOSALS
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
Once you complete and send the proposal to
your audience, you will naturally expect a
positive response – but not always it will be.

You might get half hearted praised or totally
no comments or serious criticisms.

Learn from these experiences.

If no comments given, it is advisable that you
politely asked if the report has arrived.

26. CONCLUSION
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”People will forget what you said.
People will forget what you did.
But People will never forget How you made them feel..”
” A proposal should be innovative and presented convincingly”