Beyond Vanilla Communications specializes in innovative airline and airport advertising. It provides branding opportunities through various channels including on-board, airport, and on-ground advertising. On-board options include seat back devices, meal tray cards, and boarding passes. Airport advertising includes newspaper jackets, brochures, and product displays. On-ground options feature exterior branding on transportation vehicles and signage.

1. Private & Confidential

2. Presentation Flow
Beyond Vanilla –
An Overview
On-Board
Advertising Today!
Our Tie-ups
Advertising
Opportunities
Contact Us

3. An Overview
• Beyond Vanilla Communications specializes in Innovative
Airline and Airport Advertising since 2009.
• As part of our effort we provide excellent branding
opportunities targeted at a high value captive audience.
• Advertising Rights for various airline and airport properties.
• Some Of Our Valuable Associations:
• DSP BlackRock Mutual Fund
• Nilkamal Industries @home
• Tata Housing Ltd.
• Kolte-Patil Developers Ltd. – Pune
• Mantri Developers – Bangalore
• Axis Bank
• Franklin Templeton
• ICICI Prudential Asset Management
• Sobha Developers - Bangalore

4. On-Board Advertising Today!
Highest
Efficiency
Rate
• In-flight advertising offers the highest efficiency rate
of any media, at the lowest cost of sale, and provides
upto 2000 times the impact of traditional media
Highest
Recall Rate • In-flight advertising has the highest recall rate as
against all media - 77%, and generates an over 25%
positive shift in intent to purchase.
Highest
Visibility • In-flight media provides an opportunity for a brand
to stand out, as only a limited number of partners
are featured throughout the fleet at any given time.

5. Our Tie-ups
Jet
Airways
GoAir
Indigo SpiceJet

6. Jet Airways
• Jet Airways, widely recognized as one of the finest airlines globally, is
India's leading and most preferred airline for all especially the high net-
worth individuals.
• Jet Airways has a fleet of approx. 120 aircrafts with an approx.
configuration of 140-180 seats.
• The airline operates over 350 flights daily across 54 destinations within
India and with approximately 13 Lacs passengers traveling per month.
• Traveller's profile
33% - Self-employed professionals / businessmen
54% - Private sector corporate executives
13% - Public sector executives
70% M and 30% F
• Demographic profile
72% Business Travellers (78% Male and 22 % Female)
28% Leisure and Other Travellers
Premier - CEO, CFO's MD's and other HNI's (SEC A+)
Economy - (A+, A)

7. GoAir
• Go Airlines (India) Ltd. is the aviation foray of the Wadia Group, the airline
operates its services under the brand GoAir.
• Launched in November 2005, GoAir operates across 21 destinations, 153
flights daily and approx. 6.75 lacs passengers traveling per month.
• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a
minimum seat capacity of 180 seats and an average load factor of 86%.
• GoAir is currently servicing the airports at Ahmedabad, Bagdogra, Port Blair,
Bengalooru, Chandigarh, Cochin, Delhi, Goa, Guwahati, Jaipur, Jammu, Leh,
Lucknow, Mumbai, Nagpur, Nanded, Patna, Pune and Srinagar.
• Through this route network GoAir ensures a smart value-for-money option
for both business and leisure travellers, without compromising on either
safety or service factors.
• Demographics Profile
Business travellers: 60% / Leisure travellers: 40%
Men: 85% / Women: 15%
Age 20-30: 35%
Age 30-45: 45%
Age 45 & above: 20%

8. Indigo
• IndiGo is a private, low-cost airline based in Gurgaon, Haryana, is one
of India's leading airlines using its model of efficient, low-cost operations
and by attracting customers with low fares.
• IndiGo operates across 27 destinations in India, with approx. 341 flights
daily with approx. 12.50 Lacs passengers traveling per month. It has a
load factor of over 85% and market share of 21.3%.
• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a
minimum seat capacity of 180 seats.
• Indigo is currently servicing the airports at Agartala, Ahmedabad,
Bangalore, Bhubaneshwar, Chennai, Coimbatore, Delhi, Dibrugarh, Goa,
Guwahati, Hyderabad, Imphal, Indore, Jaipur, Jammu, Kochi, Kolkata,
Lucknow, Mumbai, Nagpur, Patna, Pune, Raipur, Srinagar, Trivandrum
and Vadodara. International destinations include Bangkok, Dubai,
Kathmandu, Muscat and Singapore.

9. SpiceJet
• SpiceJet is India's 'best low cost airline', delivering the lowest air fares
with the highest consumer value. It operates 291 flights daily with
more than 12 lacs passengers traveling per month.
• Spice flies to 38 destinations spread across India, Nepal & Sri Lanka.
With a market share of 18.5% and load factor of 85%. Agartala,
Ahmedabad,Aurangabad,Bagdogra,Bangalore,Bhopal, Calicut, Chennai,
Coimbatore, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu,
Kochi,Kolkata,Madurai,Mumbai, Managlore, Nagpur, Nanded,Portblair,
Pune, Rajahmundry, Srinagar, Surat, Trichy, Tirupati, Tuticorin,
Trivandrum, Varanasi, Vijayawada, Vizag and 3 International cities
viz. Colombo, Dubai & Kathmandu
• Customer profile:
• Direct, Smart, Aware, Net Savvy customers of which 60%
customers used internet for booking, 37% are first time fliers,
51% opted for exciting fares.
• Passenger Gender - Male - 66% Female - 34%
• Annual Income - Rs. 3-7 lacs - 31% / Rs. 7-12 Lacs - 38%
• Age Group - 20-35 - 45% / 36-50 - 28%

10. Advertising
Opportunities
On-board Advertising
Airport Advertising
On-ground Advertising

11. On-board Advertising
On-board
Advertising
Boarding
Pass
Seat Back
Devices
Cabin Bulk
Heads
Meal Tray
Cards
Baggage
Tags
Newspaper
Stickers

12. Boarding Pass

13. Seat Back Devices

14. Cabin Bulk Heads

15. Meal Tray Cards

16. Baggage Tags

17. Newspaper Sticker

18. Airport Advertising
Airport
Advertising
Newspaper
Jackets
Tent Cards
Browsing
Space
Brochure
Placement
at
Reception
Product
Display
Product
Sampling
Showcase your brand at Airport Lounges

19. Newspaper Jackets

20. Tent Cards on Tables

21. Internet Browsing Space

22. Brochure Placement
at Reception

23. Product Display

24. Product Sampling

25. On-ground Advertising
On-Ground
Advertising
Tarmac
Coaches –
Hand Grabs
Tarmac
Coaches -
Panels
Tarmac
Coaches –
Exterior
Branding
Ladder
Branding

26. Tarmac Coaches – Hand Grabs

27. Tarmac Coaches - Panels

28. Tarmac Coaches – Exterior Branding
Each bus has a capacity of 60 passengers.
Average occupancy of 40 passengers per
bus.
On an average the buses make 60 - 100 trips
a day, constantly ferrying the passengers
within the terminals.

29. Ladder Branding

30. Contact Us
Beyond Vanilla Communications
B-407, Rock Enclave Plot C,
Hindustan Naka Chowk,
Kandivali (W), Mumbai 400 067.
India.
manojmatlani@beyondvanilla.in
beyondvanilla@live.com
Manoj Matlani Sunita Matlani
098922 19664 0810 888 9665