1. Intro to
Crowdfunding
For NonProfits
Jessica Sun, CEO RCTV
Manolis Sfinarolakis, Founder
RCTV

2. Purpose
● Gain a better understanding of
what crowdfunding is
● Introduce you to the 9 stages of
crowdfunding
● Understand the difference
between Rewards, equity, and
debt based crowdfunding
● Motivate you to use crowdfunding
to achieve your organizations
goals
● Understand how nonprofits use
crowdfunding to their advantage
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3. Ground Rules
● Participate
● One conversation at a time
● Cell phones off during class
● No laptops
● Ask questions
● Respect others’ opinions
● Respect confidentiality
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4. Introduction to Jessica Sun
● CoFounder & CEO, Reality Crowd TV Media Corp.
● Brand Management, Marketing, and Brokerage Operations experience
in multiple industries
● Educated/consulted multiple crowdfunding campaigns on what
crowdfunding is and the process around it
● Attended multiple crowdfunding events to get the mission of our
company out there and further educate people on Crowdfunding
● Education experience with the NYC Department of Education. Created
curriculums for both Math and Science Classes
● Big 4 Accounting Firm experience with Deloitte & Touche. Auditing S-
1 documentation for broker/dealer that raised 1.2 billion during IPO.
● BA in Math, Finance, and Economics from Binghamton University
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5. Introduction to Manolis Sfinarolakis
● Founder, Reality Crowd TV Media Corp.
● Member of Crowdfunding Professional Association (CfPA), Crowdfund
Intermediary Regulatory Advocates (CFIRA), and National
Crowdfunding Association (NLCFA)
● Multiple speeches given on the topic of Crowdfunding in states across
the U.S., including Connecticut, New York, Georgia, Denver, Seattle,
Texas, Washington D.C., and Florida
● Insurance Industry experience with The Hartford Insurance Group
within the Internal Audit Department.
● Big 4 Accounting Firm experience with Deloitte & Touche. Auditing S-
1 documentation for broker/dealer that raised 1.2 billion during IPO.
● BS in Business Administration, Concentration in Accounting from
University of Connecticut
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6. What is Crowdfunding?
“Crowdfunding is converting social capital into actual capital through the
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internet.”

7. Crowdfunding is growing rapidly
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8. The 9 Stages of Crowdfunding
● Successful campaigns take at least 3 months of pre-launch activities
before they launch their project (to go into detail later in the
presentation):
• Business Planning
• Intellectual Property
• Social Media
• Public Relations
• Campaign Strategy
• Networking & Team Building
• Website Development
• Profile & Video
• Fulfillment
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9. Donation-Based Crowdfunding
● Used mainly by charities, medical emergencies, or natural disasters.
● Top websites used for donation based crowdfunding:
• YouCaring.com
• DonorsChoose.org
● No rewards offered, straight donation.
● Must have a compelling story that inspires action.
● Highly dependent on social capital and relationships.
● Amplified by PR and Social Media execution ahead of time.
● If 501(c)3, tax benefit to the donors.
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10. Rewards-Based Crowdfunding
● Contribution in exchange for a reward. Used by many different non-profits,
businesses, artists, film makers, and entrepreneurs. The
crowdfunding of choice for Startup companies. Capital raised without
giving up equity / taking on debt!
● Top websites used for rewards based crowdfunding:
• Kickstarter.com
• IndieGoGo.com
● Highly dependent on social capital and relationships.
● PR is most important, followed by social media.
● Video must be top notch to tell a compelling reason why they should
invest in the person’s project, especially if it is a for profit enterprise.
● Must reach 30% of funding within the first week of the campaign (90%
success).
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11. Equity-Based Crowdfunding
● Investment in exchange for equity. Title II, Title III, and Title IV of the
2012 JOBS act.
● Title II allows for the general solicitation of Accredited Investors for
investment in small businesses via the internet or crowdfunding
websites.
● Title III will allow for the general solicitation of Un-Accredited investors
for investment in small businesses via the internet / crowdfunding
websites.
● Title IV allows for general solicitation of both Accredited and Un-
Accredited investors, however, it is state by state crowdfunding and
takes months to close.
● Top websites used for equity based crowdfunding:
• Angellist.com
• Realtymogul.com
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12. Debt-Based Crowdfunding
● Investment in exchange for bond. Title II, Title III, and Title IV of the
2012 JOBS act.
● Title II allows for the general solicitation of Accredited Investors for
investment in small businesses via the internet/ crowdfunding websites.
● Title III will allow for the general solicitation of Un-Accredited investors
for investment in small businesses via the internet/ crowdfunding
websites.
● Title IV allows for general solicitation of both Accredited and Un-
Accredited investors, however, it is state by state crowdfunding and
takes months to close.
● Top websites used for debt based crowdfunding:
• Patchofland.com
• LendingClub.com
• CircleUp.com
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13. Successful Crowdfunding Examples
● Case Study: The Pebble Watch
https://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-
for-iphone-and-android
● Case Study: Rotunda Ball
https://www.indiegogo.com/projects/rotunda-ball
Raised more than $22,000 to restore the historic UVA Rotunda
● Case Study: Parkinson's. We're In This Together
https://www.indiegogo.com/projects/parkinson-s-we-re-in-this-together#
home
Donor and prominent Venture Capitalist Bill Draper made his annual
contribution publicly via a crowdfunding campaign, where he pledged
to match every donation up to $100,000
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14. 5 ways Nonprofits can use Crowdfunding
● Generate buzz, get media coverage, promote your brand
• Crowdfunding is new. You will be the forefront in media coverage on
crowdfunding news
• People will begin to see your organization's values and learn what
your brand is all about
● Engage your supporters
• Utilize rewards tiers to get your supporters interested.
• Choose rewards that will have your supporters directly involved
● Grow your network
• Getting yourself out there helps grow your network. As people look
for organizations to donate to, your campaign will be at the forefront
for people to see.
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15. 5 ways Nonprofits can use Crowdfunding
● Attract Corporate Attention
• Corporate sponsors love seeing numbers from fundraising efforts.
• The more you engage the more sponsors will be interested in your
cause
● Gauge public interest
• Test the market. Is your project something that resonates with the
public?
• Get feedback from the public. What can you change to make it more
appealing for people to donate or for sponsors to want to get
involved?
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16. Top 10 Nonprofit Crowdfunding Platforms
1. Razoo: “a movement of people who want to make generosity a part of
everyday life.” Over 14,000 nonprofits have used this platform to raise
around 100 million.
2. Causes: For people who want to change the world. Categories vary
from disaster relief efforts to human rights. Causes has raised more than
30 million for nonprofits.
3. Buzzbnk: A UK platform that supports social entrepreneurs and
innovators. “Positive People Backing Bright Ideas.”
4. StartSomeGood: StartSomeGood empowers “social innovators,” and
forwards the trend of social entrepreneurship. It is a relatively new social
site.
5. Crowdrise: Named the “Top 25 Best Global Philanthropist.” Since 2009,
Crowdrise has helped bring together volunteers and philanthropists to
spread the call of service.
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17. Top 10 Nonprofit Crowdfunding Platforms
6. CauseVox: Is a NYC startup social site that focuses on helping small to
medium sized nonprofits raise funds and have a social impact.
7. Kickstarter: A project crowdfunding website that any organization or
individual can use to finance their event or project.
8. Indiegogo: An international crowdfunding site for creative types that can
also be used to raise money for charity and non-profit organizations.
9. Rockethub.com: A crowdfunding platform used by all types of
organizations and individuals ranging from scientists to philanthropists.
10. Pozible.com: An Australia-based website that encourages creative
projects and ideas. This website can also be used for charity purposes.
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18. Workshop Activity
● Get into groups of 4
A. Discuss ways you can utilize crowdfunding to get your cause to
reach your target audience
B. Discuss project ideas. What types of campaign can you use
crowdfunding for within your organization?
C. What are some obstacles your organization is facing now? Can
crowdfunding help?
D. What are some things your organization uses currently to get
funding? Come up with ideas how you can utilize crowdfunding to
enhance these activities.
We will then come together and discuss as a group.
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19. Questions?
● Our contact information:
Email: Info@realitycrowdtv.com
Website: www.realitycrowdtv.com
Phone: 203-232-2462
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20. NPower’s HandsOn Tech Workshops:
• Symantec Cybersecurity for Nonprofits (PRO BONO WEEK)
Thursday October 23rd, 11:30 am to 12:30pm
• Intro to Google for Nonprofits (PRO BONO WEEK)
Thursday Oct. 23rd, 1 to 2:30 pm
• Google Analytics for Nonprofits
Wednesday October 29th, 10:00 to 11:30 am
• YouTube, One Today & Consumer Surveys for Nonprofits
Wednesday November 19th, 10:00 to 11:30 am
Register for these workshops and more at: http://bit.ly/HandsOnTechNYC
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21. NPower’s Resources
• Register for The Community Corps: Register your nonprofit today
with NPower’s network of 4,300+ skilled tech volunteers. It takes
about 3 minutes. http://bit.ly/TCCorp
• Post a project: When you post a project on The Community Corps
you will receive free tech support! Need more help with social media?
We have a project. Need an internal tech assessment? We have that
too. Check out our complete project listing here: http://bit.ly/1A8K53t
• Ask for support: Not sure where to begin? Need some help getting
started? Reach out and talk to someone: Esteban.Cruz@NPower.org
or call 212-444-7282
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22. Thank you for attending the workshop!
For more information on NPower and
The Community Corps visit
thecommunitycorps.org