1. ETHNIC ECHOES
ECOS MULTICULTURALES
A Recap of P&G Activity Honoring and
Supporting African-American and Hispanic
Cultural Experiences, Goals, and Achievements
My Black is Beautiful…The Birth of a Movement
P&G’s “My Black is Beautiful” Campaign
Highlighted in National Media Coverage
Multicultural Business Development
Organization (MBDO) Undergoes
Leadership Changes
Cincinnati Prepares for Arrival of
Puerto Rico MBDO Colleagues
Connecting with Hispanic
Stakeholders, a Priority for P&G
P&G Supports Latino Higher
Education through the Hispanic
Scholarship Fund
P&G Honored for Ninth
Consecutive Year as Leader in
Workforce Diversity for Latinas
in the U.S.
P&G Funds First Local Chapter
of Young Readers Program in
Cincinnati as Part of its Support to
the Successful Nationwide Reading
Program
P&G is Honored with Corporate Award
at NSHMBA’s National Conference
Feb. 2007 - Nov. 2007
Su Casa Hispanic Center and
P&G Showcase Local Community
Leaders in Cincinnati
P&G and Cincinnati Hispanic Chamber of Commerce Host
Former Mexican President Vicente Fox.
Connecting with African American Stakeholders
P&G and Cincinnati Community
Enjoy their Own Fiesta at
Cincy-Cinco
P&G Puerto Rico Supports Women Leaders
and their Communities for Seventh
Consecutive Year
Tide® Campaign Honored at Ad Age’s
Hispanic Creative Awards
Supplier Diversity Announces 2007 Award Recipients
Touching lives, improving life.

2. It is rare when any
company can come
upon an idea that
truly connects in a
unique and powerful
way with its target
consumer. That’s
what makes “My
Black is Beautiful”
exceptional. Conceived
as a communications idea
by the Ethnic scale team
to drive a deeper relationship
with African-American women,
My Black is Beautiful quickly
evolved from a marketing initiative to much more.
As with any great idea, many have helped form what
it is today and even more will play a role in what
happens next.
The story begins with Najoh Tita-Reid and Eric
Higgs in Ethnic Scale. It includes Andrea Wilkerson,
MBDO CMK, Dawn Williams-Thompson, Advertising
Development, Pamela Rhett, Ethnic Scale, Scott
Stewart, External Relations, Goldie Taylor and
Saundra Heath of the Lippe Taylor public relations
agency, and others in the MBDO. The first exposure of
the idea outside the Central Building comes on May 3
at the African American Women’s Summit, where 400
managers were introduced to My Black is Beautiful
and recited in unison the “manifesto” authored by
Saundra Heath that brings the passion of My Black is
Beautiful to life.
With the support of Pantene Relaxed & Natural, Olay
Definity, CoverGirl Queen and Always and Tampax,
the brands leveraged the June BET Awards, cable
television’s most watched awards show, to move
in-store at Wal-Mart and Walgreens. The Awards
provided a hook for a media marketing program
that included a national sweepstakes, P&G Beauty
“makeovers” in the BET radio remote/VIP area, and
a pre-awards dinner hosted by BET and P&G Beauty
that featured “A list” celebrities such as Alicia Keys,
Ashanti, Tracy Ellis Ross, LL Cool J, and Nick Cannon,
to name a few.
Moving fast, the August gathering of the National
Association of Black Journalists (NABJ) proved a
catalyst in building awareness of the movement.
Over 3000 journalists ranging from Roland Martin
of CNN to Bryan Monroe of Ebony and every major
general market and AA publication in between
were exposed to My Black is Beautiful through our
My Black is Beautiful…The Birth of a Movement
booth, a VIP reception that also attracted TV One CEO
and P&G board member Jonathan Rogers, and Najoh
Tita-Reid’s appearance with the presidents of NBC News
and CNN/U.S. on a panel discussing the portrayal of
African American women in the media and culture.
Najoh received disproportionate recognition from the
convention driven by not only My Black is Beautiful, but
also the company’s quick exit as a sponsor of Don Imus’
radio show in April.
In a P&G/Essence poll released at NABJ, 77 percent of
African American women expressed concern how they
are portrayed in popular media while 71 percent said
they are portrayed worse that other racial groups in the
media. The celebration of the personal and collective
beauty of African American women that’s at the heart of
“My Black is Beautiful” comes at the right time and place.
Plans to drive a national conversation in partnership with
broadcast and print media plus in-store executions are
under development. The current issue of Essence features
the My Black is Beautiful “Discussion Guide.”
Log on to www.myblackisbeautiful.com to learn more.
My Black is Beautiful
From the color of my skin to the texture of my hair
To the length of my strands, to the breadth of my smile
To the stride of my gait to the span of my arms, to the
depth of my bosom, to the curve of my hips, to the
glow of my skin…
My black is beautiful
It cannot be denied. It will not be contained.
And only I will define it.
For when I look in my mirror, my very soul cries out.
My black is beautiful
And so today, I speak it out loud, unabashedly,
I declare it anew
My black is beautiful
Whether celebrated, imitated, exploited, or denigrated
Whether natural from inside or skillfully applied
My black is beautiful
To my daughters, my sisters, my nieces, my cousins,
My colleagues and my friends,
I speak for us all when I say again,
My Black is Beautiful
From right to left: Najoh
Tita-Reid, her baby Naima Reid
and Najoh's mom, Bernice Tita.

3. On Nov. 12, 2007, the Associated Press ran a story focused on P&G’s “My Black is Beautiful,” an initiative designed to
ignite and support a positive change in the way African American women are reflected in popular culture. The story
also featured Najoh Tita Reid, associate marketing director of Multicultural Marketing, and her involvement in the
campaign.
“’My Black is Beautiful’’’ is a celebration of the personal and collective beauty of African American women and
encourages them to define and promote a beauty standard that is an authentic reflection of their spirit,” said Tita-Reid.
“We not only celebrate our own awesome beauty, but we want to empower black women to challenge those who
would see or portray us otherwise.”
P&G’s “My Black is Beautiful” Campaign
Highlighted in National Media Coverage
Tita-Reid and her infant
daughter Naima enjoy
playtime together.
P&G Ad Effort Focuses on Black Women
CINCINNATI (AP) - There’s a little-girl memory that Najoh
Tita-Reid recounts, as a way of explaining what’s behind a
new campaign by the nation’s biggest advertiser.
A young child in suburban Pittsburgh, she goes to play
dolls with her neighbors, all of them white. Her doll stands
out with its black color and features, and one girl says
pointedly: “Najoh, our dolls can’t play with yours.”
Why not? “Because your doll is ugly,” comes the reply.
Fast-forward 30 years, and Tita-Reid is helping lead
a Procter & Gamble Co. campaign called “My Black is
Beautiful,” which combines marketing with forums meant
to foster dialogue about black women and the way they
are portrayed in popular culture.
The marketers involved say it’s a movement, not just
advertising. But it aims at a group with growing buying
power, estimated at more than $400 billion and is tied
to brands including Olay skin care, Pantene shampoo,
CoverGirl cosmetics, and Always and Tampax feminine
care products.
P&G has a placed a special advertising section in the
Essence December issue that hit newsstands Monday and
is working on store and community promotions. There’s
a Web site, plans for a multi-city “conversation tour,”
and grants to community organizations to support young
black women.
The campaign has similarities to rival Unilever’s “Real
Beauty” initiative for Dove, which focused on women’s
self-image. It also fits with a marketing push by P&G,
which spends $7 billion a year on global advertising, to
build brand image and good will -- and sales.
“It’s getting beyond the selling of the product,” said
Mike Robinson, who heads Cincinnati-based LaVerdad
Marketing & Media, focused on ethnic marketing. “You’re
going to get more share of the heart, more share of the
mind, and ultimately, more share of the wallet.”
Experts say mass marketers generally have been slow
to target a black female population that is increasing
in income, education and professional advancement.
They say gains by black females are a major reason black
spending clout is growing at a faster rate than the overall
U.S. population’s -- the Selig Center for Economic Growth
at the University of Georgia estimates that black buying
power of $799 billion in 2006 will be $1.1 trillion in 2011.
“There are a lot of different ways to talk to her, and I think
a lot of companies are still way behind,” said Pepper Miller,
of Hunter-Miller Group Inc. consulting in Chicago.
“We like to be courted,” said Pat Tobin, who runs a public
relations firm in Los Angeles. “We want you to come after
us; don’t take us for granted.”
“My Black” began with P&G research that showed black
women were frequent users of beauty products, spending
at three times the rate of the general female population. A
P&G/Essence poll found black women overwhelmingly say
they are portrayed worse than other groups in the media
and pop culture.
“This was an affirmation of what we know about
this woman,” said Michelle Ebanks, president of t
Communications Inc. “There is so little content in media
today that reflects African-American women overall. What
does exist tends to be more stereotypical.”
The campaign was already in the works last spring when
talk radio host Don Imus’ racially offensive comments about
the Rutgers women’s basketball team caused a furor. P&G
was among major companies to yank advertising.
“Don Imus just added another vector,” said Eric Higgs, of
P&G’s multicultural marketing team. “It was really a loud
and clear message that this was right for us to do.”
Tita-Reid, associate marketing director of the multicultural
team, sees “My Black” helping pave the way for her
infant daughter.
“I see an incredible future for her; I see African-American
women celebrated for their
beauty and diversity and
being empowered to
challenge the way they
are portrayed,” she
said. “I would have
played a small part
in that.”
In her Cincinnati
home, the living
room is filled with
children’s toys;
the black dolls
are mingled with
white dolls.

4. Graciela Eleta leaves after a
21-year Career at P&G
As the first woman of Latin
American descent appointed to
the position of Vice President
for Procter & Gamble in North
America, Graciela Eleta de Cacho
was the founder and architect
of the Multicultural Business
Development Organization
(MBDO), instituted nearly eight
years ago in San Juan, Puerto Rico.
Born in Panama, Graciela started
at P&G as Director of the Puerto
Rico Marketing Department,
leading its Household Products
and later Health and Beauty Care
Divisions, where she managed
the successful launch of several
brands for the Puerto Rico market,
including Ariel Liquid, Pantene,
Vidal Sassoon, and Swiffer.
Under her direction, the
Multicultural Division developed
innovative and holistic marketing
strategies for Ethnic markets
in North America for eleven of
the company’s largest brands,
including Pampers, Tide, Crest,
and Pantene. She was also a key
contributor to the Avanzando con
tu Familia multibrand program, as
well as to the launch of Pantene
Extra Straight, designed to meet
the hair needs of Hispanic women.
“Thanks to Graciela’s guidance
and leadership, the MBDO has
truly become the voice for the
changing faces of North America,
with a culture that has made it
an exceptional place to work
and grow. We know that her
professional achievements are
exceeded only by the strong
relationships she formed, which
will long survive her, and we
wish her the best in her future
endeavors,” said Lourdes Ribera,
a "charter" member of the
MBDO team.
Edgar Sandoval New Head of
Marketing and MBDO
As the new leader of the NA
Marketing and the Multicultural
Business Development Organization
(MBDO), P&Ger Edgar Sandoval will
be taking over duties that had been
handled by vice president Graciela
Eleta de Cacho.
A general market veteran who
has been with the company for 13
years, Sandoval was part of the
MBDO as brand manager and has
led both NA Fabric Enhancers in the
GBU and the Household Care MS&P
organization. He has also worked
with several P&G brands, including
Bounce, Cascade, Mr. Clean, Tide,
Gain and Dawn.
He also chairs the Hispanic
Leadership Team, comprised of
top Hispanic Managers whose
mission is to make a difference
in the recruitment, retention,
advancement of Hispanics in
addition to helping form P&G’s
face to Hispanics in Greater
Cincinnati area.
Before joining P&G, Sandoval
worked as a project engineer at
G.E. Aerospace in New Jersey.
Prior to that, he was a production
planning and quality control
engineer at G.E. Aircraft Engines
in Cincinnati and G.E. Electrical
Controls in Puerto Rico.
“The MBDO is a great fit with
Corporate Marketing, for it brings
together two extraordinary assets
that, by working more effectively
together, will accelerate P&G’s
connections with consumers and
customers. The result: NA will
continue to be a major engine of
growth for P&G,” said Sandoval.
Edgar Sandoval
Graciela Eleta de Cacho
Multicultural Business Development Organization
(MBDO) Undergoes Leadership Changes
Graciela's Legacy
Have a learning mindset•
Strive to grow and learn•
every day, personally and
professionally
Surround yourself with•
people who have different
profiles
Life is a very interesting•
journey… if you don’t
stay in the same place
Create the culture you•
want to work in and live
by… make that culture
important to everyone
Life is 10 percent what•
you make it and 90
percent how you take it
Communicate what you•
stand for
Lead from the heart•
Be authentic•
Work hard… play harder.•

5. David Miller Andrea Pal
Cincinnati Prepares for Arrival of Puerto Rico
MBDO Colleagues
As part of the
efforts to integrate
the Hispanic marketing team with
the marketing teams for the African-
American and General Market, P&G
general offices have been preparing
all year to welcome the MBDO team
as it transitions from San Juan, Puerto
Rico, to Cincinnati, Ohio.
“Hispanic marketing has become
an integral part of the corporate
landscape at P&G and, as proven by
the move of the MBDO from Puerto
Rico to Ohio, it has become crucial
to have all who are involved located
in one place so they can better
interact and work with each other.
We are happy to welcome our Puerto
Rico colleagues and look forward
to building stronger and closer
ties as we continue our successful
work together,” said P&Ger Edgar
Sandoval, head of the MBDO.
To date, Kyle Shinseki, Maria Gaviria
and John Sandoval have arrived to
headquarters, while Jose Nater (F&A)
has moved to Fayetville to work with
the Wal-Mart team.
The managers currently in transition
include Poliana Sousa; Ivonne
Andreu; Antonio Gomez; Andrea Pal;
Raul Murguia; Ramon Rodriguez;
Armando Cardona; David Johns;
James Seidl; Oscar Quintana; David
Miller; Yamil Estrada; Yantzie Perez;
Selina Perez and Michelle Pabon. The
rest of the Puerto Rico managers will
arrive between January 2008 and the
end of the fiscal year.
Poliana Sousa
Ramon Rodriguez
David Johns
Yamil Estrada
Oscar Quintana
Selina Perez
Maria Gaviria
Armando Cardona
Jose NaterYantzie Perez Michelle Pabon
Raul Murguia
John Sandoval Ivonne Andreu
Kyle Shinseki
Antonio Gomez
James Seidl

6. Throughout the year, P&G has sponsored
numerous events organized by key Hispanic
organizations both in Cincinnati and throughout
the United States. Some of these include: the
League of United Latin American Citizens (LULAC),
the National Council of La Raza (NCLR), The
Hispanic Scholarship Fund (HSF), LATINA Style,
Su Casa Hispanic Ministry, Cincy Cinco, National
Society of Hispanic MBAs (NSHMBA), Hispanic
Chamber of Commerce, etc. Scott Stewart and
Lourdes Ribera from Multicultural External
Relations represented the company at these
events. “We are proud of our long-standing
relationship with these organizations and their
commitment to improving the lives of Hispanics,”
said Stewart.
Scott Stewart and Lourdes
Ribera, from P&G’s
Multicultural External
Relations, present the
$75,000 check to LULAC
National Educational
Service Centers (LNESC)
at LULAC’s national
conference in Chicago.
NCLR President and
CEO Janet Murguia
(left) and Lourdes
Ribera from P&G’s
Multicultural External
Relations enjoy the
festivities at the 2007
Annual Capital Award
on March 6.
League of United Latin American
Citizens (LULAC)
The LULAC 78th Annual National Conference
took place July 9-14 in Chicago. Stewart and
Ribera presented a check for $75,000 on behalf
of P&G to LULAC National Educational Service
Centers (LNESC). Established in 1973, LNESC
is an organization dedicated to provide high
quality educational opportunities to the Hispanic
community through programs like Young
Readers, Hispanic Leadership Opportunity and
College Explorers.
Based in Washington, D.C., LULAC is the oldest
and largest Latino civil rights organization in the
United States whose mission is to advance the
economic condition, educational attainment,
political influence, health, and civil rights of
Hispanics through community-based programs
run by more than 700 councils nationwide.
National Council of La Raza (NCLR)
The 2007 Annual Capital Award was held on
March 6 at the National Building Museum in
Washington, D.C. Sponsored by P&G for the
past eight years, the Capital Awards is an annual
gala event that brings together more than 800
elected and appointed officials, Hispanic leaders,
community activists, executives from Fortune 500
companies, philanthropic leaders, and scholars to
honor members of Congress for their outstanding
support of public policies that are vital to Hispanic
Americans, as well as to highlight key figures
outside of Washington, D.C. who advocate and
support the Hispanic community.
P&G also sponsored another of NCLR’s key event,
its National Conference and Latino Expo, which
was held from July 21-24 at the Miami Beach
Convention Center in Florida.
A sponsor for the past seven years, P&G
distributed 3,000 product samples and collateral
material at a booth prominently displayed at the
event, which attracted more than 20,000 visitors.
Since its foundation in 1968, NCLR has worked to
improve opportunities for millions of Hispanics
each year in 41 states, Puerto Rico, and the District
of Columbia through its network of nearly 300
affiliated community-based organizations (CBOs).
Connecting with Hispanic Stakeholders,
a Priority for P&G

7. The Greater Cincinnati HSF Gala
The Sixth Annual Greater Cincinnati HSF Gala
held on October 6 at the GE Aviation Learning
Center continues to empower the educational
advancement of local Hispanic youth. Over $1
million for local scholarships have been raised
to date.
Dr. Antonio Flores, President of the Hispanic
Association of Colleges and Universities
(HACU), delivered the keynote address at the
event. Ed Shirley, Edgar Sandoval, Manny
Gonzalez, Scott Stewart, Maria Molina,
Lourdes Ribera and Alex Botero represented
P&G. Edgar Sandoval, Manny Gonzalez and
Alex Botero are HSF alumni and are great
advocates of the HSF.
As part of the MBDO’s Avanzando con tu
Familia-HSF Initiative, P&G donated $12,500
to fund up to four co-hort (or multi-year)
scholarships for Cincinnati HSF for the next
four years. Through the generosity of the P&G
Matching Gift Program for Education, the
tax deductible part of individual employee’s
tickets was matched two-to-one as a direct
donation to HSF.
P&G Supports Latino Higher Education
through the Hispanic Scholarship Fund
From left to right: Jorge
Seda from General Electric
and P&Gers Lourdes Ribera
and Maria Molina enjoy the
HSF Gala.
From left: P&Gers Scott
Stewart, Manny Gonzalez,
Edgar Sandoval, his wife
Leiza Sandoval and Ed
Shirley at the HSF Gala in
Cincinnati on Oct.6.
The HSF Hall of Fame
P&G was the presenting sponsor of the HSF’s
Sixth Annual Hall of Fame Gala, celebrated
on Oct. 17 at the Mandarin Oriental Hotel
in Washington D.C. Scott Stewart, Manny
Gonzalez and Aileen Musselman represented
P&G at the event.
This year’s event honored the following five
Hispanic HSF alumni for their achievements in
the medical, academic, corporate and public
policy fields: Héctor Ruiz, Chairman and CEO
of AMD Inc.; Los Angeles City Councilmember
José Huizar; Principal Juan S. Méndez of High
School of Enterprise, Business and Technology;
Angelina Imelda Valladares, M.D., from
Gainesville, Fla.; and Arelys Feliciano Sánchez,
Postdoctoral Fellow, Harvard Medical School.
The Hall of Fame gala was created in 2002
to honor Hispanics who demonstrate the
power of higher education and to highlight
how attaining a college degree can change
individual lives and society as a whole for the
better. Inductees to the Hall of Fame join a
select group of professionals who have been
recognized for their contributions, including
former Surgeon General Richard Carmona and
U.S. Ambassador to Mexico Tony Garza.
P&G and the Hispanic Scholarship Fund (HSF) celebrated two special events during the
month of October: The Greater Cincinnati HSF Gala and the HSF Hall of Fame.

8. In recognition of its commitment to diversity
practices, P&G has been selected by LATINA
Style magazine for the ninth year as one of the
best 50 companies for Latinas to work for in the
U.S. The award will be presented at a ceremony
honoring all the LATINA Style 50 companies on
Feb. 7, 2008 during the LATINA Style’s Diversity
Conference in Washington, D.C.
Launched in 1998, the LATINA Style report
has become the most prestigious analysis of
corporate America’s efforts for promoting
diversity and providing career advancement
opportunities for Hispanic women. More than
1000 of the most prominent corporations in
the United States were included in the
extensive search.
According to LATINA Style Magazine, the
number of Hispanic working women in the U.S.
workforce exceeds seven and a half million and
the numbers continue to rise. LATINA Style 50
P&G Honored for Ninth Consecutive Year as Leader
in Workforce Diversity for Latinas in the U.S.
From left to right: PGer Felisa
Insignares (ER), Melanie Healey
(President of Global Femcare)
and Lourdes Ribera (ER) are
joined by Patricia Alvarado from
Fleishman-Hillard at the past
LATINA Style 50 Awards Ceremony
on Feb. 8, 2007.
companies employ 4,662,500 people, of those
306,169 are Latinas, representing 6.6 percent of
the total workforce of all the selected companies.
“We feel honored to once again be one among an
elite group of companies dedicated to building
a strong diverse workforce that helps corporate
America better understand and serve the Hispanic
community,” said Edgar Sandoval, General
Manager, Marketing & Multicultural Business,
North America.
P&Ger Lourdes Ribera is
accompanied by AMIS
students at the Young
Readers program kickoff
event on Sept. 26 in
Cincinnati.
P&G Funds First Local Chapter of Young Readers Program in Cincinnati
as Part of its Support to the Successful Nationwide Reading Program
instill a love of reading in children at an early age. P&G
is a sponsor since 1999, and currently supports six Young
Readers programs in Miami, Los Angeles, Chicago,
Dallas, Corpus Christi and now Cincinnati. For more
information, visit www.LNESC.org.
“We are very proud of the growth of this wonderful
program and we look forward to seeing the positive
impact that it will have on our own community here in
Cincinnati,” said Ribera.
As part of its goal to foster education in the
Hispanic community, P&G donated $5,000 to the
League of United Latin American Citizen (LULAC)
in Cincinnati, Ohio, for the implementation of the
first local Young Readers program, which will reach
the largest Hispanic student population in the area
through the Academy of Multilingual Immersion
Studies (AMIS), a Cincinnati Public School Magnet
Program where students learn to read and write in
French, Spanish and English.
P&Ger Lourdes Ribera attended the inauguration
event at AMIS on Sept. 26 to present the donation
on behalf of the company, which was matched
by LULAC Cincinnati for a total of $10,000. Other
attendees included Jason Riviro, President of LULAC
Cincinnati and City Councilman Chris Monzel.
Launched as a national initiative in 1986 to improve
reading skills among first through third grade
students, the Young Readers program is a highly
interactive and family-oriented course designed to

9. Over 500 guests joined Procter & Gamble and the Su Casa
Hispanic Center to honor local Hispanic leaders at the
Center’s Eighth Annual Awards and Silent Auction Banquet,
which was held at Xavier University’s Cintas Center on April
26 in Cincinnati.
The Su Casa Hispanic Center was founded to help new
immigrants become self-sustained, productive members
of the Cincinnati community. Since its inception in 1997,
the Center has evolved to offer programs that focus on
educating women on important issues such as improving
their heath and home, as well as programs on child safety
and development.
P&G has supported Su Casa Hispanic Center for eight years,
and this past April more than 30 P&G ambassadors attended
the event, including Maria Molina, Lourdes Torres, Lourdes
Ribera, Joe Lovato, Sandra Gomez, Francisco Cardenas, and
Carolina Rogoll.
Su Casa Hispanic Center and P&G Showcase
Local Community Leaders in Cincinnati
From left to right: P&Gers Sandra Gomez, Lourdes
Ribera, Maria Molina, Francisco Cadena, Carolina Rogoll
and Glenna Anderson attend the Su Casa Awards on
April 26 in Cincinnati.
From left to right: Ginal Roldan
and Maritza Rodriguez staff the
P&G booth at the Cincy-Cinco
festival on May 5 and 6, 2007.
In celebration of Cinco de Mayo, the Hispanic
community in Cincinnati shared its culture, values
and traditions with the tri-state community at
large at the Fourth Annual Cincy-Cinco festival
on May 5 and 6 at Riverbend Music Center, in
Cincinnati, Ohio.
Sponsored by P&G, which had a prominent booth
and hundreds of volunteers lending a hand,
this year’s festival recreated a typical “fiesta
de pueblo” or town party. The event included
activities for the whole family, ranging from a
children’s area featuring games and arts and crafts
to various musical acts, like mariachis and salsa
bands, as well as traditional dances from countries
like Peru, Colombia, Panama and Argentina.
Attendees were also delighted with authentic
Hispanic cuisine from different countries, including
Mexico, Colombia, Peru and Dominican Republic.
All proceeds from the festival benefit tri-state
charities that support the Hispanic population.
“At P&G, we are very excited to be part of this
celebration. Events such as Cincy-Cinco, honor the
culture and diversity of our local communities, and
help us stay in touch with our roots,” said Lourdes
Ribera from P&G’s Multicultural External Relations.
Last year, Cincy-Cinco made history by showcasing
the world’s largest piñata, as certified by the
Guinness World Records, which weighted two tons
and stood four-stories tall. In 2005, the festival
featured a 72-foot taco.
P&G and Cincinnati Community Enjoy
their Own Fiesta at Cincy-Cinco

10. P&G was the proud recipient of the “Corporate
Brilliant Award” at the 18th National Society
of Hispanic MBAs (NSHMBA) Conference that
took place from Oct. 4-6 in Houston, Texas.
Several P&Gers attended the event, including
Jorge Rivera from Talent Supply, who received
the award on behalf of the company.
Ed Shirley, Group President North America
MDO and Edgar Sandoval, General Manager,
Marketing & Multicultural Business, North
America, served as keynote speakers at the
Education luncheon.
“Our partnership with NSHMBA is vital to
continue furthering the professional
development of the Hispanic community,
which in turns allows us to recruit from a great
pool of people and to keep building diversity
within our company,” said Sandoval.
P&G has supported NSHMBA since its
foundation in 1988 and, thanks to this
partnership, the company has doubled its
recruitment of Hispanic MBAs in the last
five years.
The company’s commitment was highlighted
when it served as a lead sponsor of the 2006
Conference and Career Expo in Cincinnati,
where P&G President and CEO A.G. Lafley
spoke about the importance of leadership and
the recruitment of Hispanic workers.
Headquartered in Irving, Texas, NSHMBA
was established in 1988 and currently has 32
chapters and 7,000 members in the United
States and Puerto Rico. Its mission is to
foster Hispanic leadership through graduate
management education and professional
development.
P&G is Honored with Corporate Award at
NSHMBA’s National Conference
From left to right: P&Gers Ed Shirley, Manny
Gonzalez, Jorge Rivera, Edgar Sandoval and
Laura Lopez congregated at the National
Society of Hispanic MBAs (NSHMBA) Conference
in Houston.
P&G NSHMBA Recruiting Team:
Jacqalynn Ammer-Riley, Christina Vasquez, Raul
Ortiz, Edgar Marin, Manny Bartolini, Terri Hicks
Laston Charriez, Jorge Amadeo, Alejandro Bethlen,
Laura Lopez, Kyle Shinseki, Diego Isaza,
Felix Olmo, Jaclyn Steer.
Katie Skeeters, Felisa Insignares, Lisa Donnelly,
Manuel Avelar, Hallmam Sargeant, Edgar
Sandoval, Manny Gonzalez, Ed Shirley, Jorge Rivera.
1st Row:
2nd Row:
3rd Row:

11. Honoring its ongoing commitment of touching
lives and improving life, P&G gathered more than
115 community leaders from 50 local non-profit
organizations at the Fondo P&G’s Seventh Annual
Community Leaders of Puerto Rico Conference on
May 17 in Condado, Puerto Rico.
The Fondo P&G is a community relations program
that helps women who are head of households to
develop their vocational abilities, thus promoting
their entrepreneurial spirit and skills, and raising
their self-esteem. The program provides financial
resources to various non-profit organizations
throughout Puerto Rico for the creation and
implementation of local programs to help women
in their own communities.
P&G Puerto Rico ER supervisor Anelsie Ramos,
who welcomed the event attendees, highlighted
the company’s contributions in Puerto Rico for the
past 60 years and shared details for requesting
funds from the $75,000 that the Fondo P&G has
allocated this year.
Activities for the day included two leadership
and educational workshops by social psychologist
Dr. Myrna Rivas and by renowned fund raising
and strategic planning expert Professor Rafael
Torrech, as well as a Small Business Exhibit, which
highlighted the achievements of seven women
From left to right: Dr. Myrna
Rivas, social psychologist,
Anelsie Ramos, P&G Puerto Rico
ER supervisor, and Prof. Rafael
Torrech, renowned fund raising
and strategic planning expert at
the Seventh Annual Community
Leaders of Puerto Rico Conference.
A sample of the Tide's "Stain Attacks" advertising
campaign, featuring jam as one of the stain agents, which
was the Gold winner under the newspaper ad category
for Ad Age's Hispanic Creative Awards.
Tide®
Campaign Honored at Ad Age’s Hispanic Creative Awards
P&G Puerto Rico Supports Women Leaders and their
Communities for Seventh Consecutive Year
who established their businesses as a result of their
participation in programs sponsored by the Fondo
P&G. Attendees received the Fondo P&G’s new
brochure and newsletter as well as a goody bag
filled with P&G samples.
Since its establishment in 2001, the Fondo P&G
has donated more than $410,000 to 28 nonprofit
organizations all over Puerto Rico, touching the
lives of more than 870 women and 145 children of
limited resources and motivating the creation of
approximately 60 small businesses, such as bakery
shops, housekeeping companies, and child care
centers, among many others. In addition, through
P&G’s global platform “Live, Learn & Thrive”, since
2006, the Fondo P&G has been sponsoring projects
aimed at helping children between the ages of
0-13 years, who live in disadvantaged communities.
During the Advertising Age’s ninth annual Hispanic Creative
Advertising Awards that took place on Nov. 2 at the Manhattan
Center in New York, Tide® came out as the Gold winner
under the newspaper ad category for its “Stains Attack”
advertisement, a set of three print ads depicting potential stain
agents (ketchup, jam and soup) as tiny, armed warriors ready
to attack spotless clothing worn by the consumer.
Graciela Eleta, former vice president and general manager
of the MBDO was part of the judging committee. Leading
Hispanic agency creative directors and senior marketers
gathered at Ad Age’s offices in New York to judge the 718
entries that were competing for the awards.

12. Attendants enjoy the
luncheon at P&G’s 13th
Annual Supplier
Diversity Awards,
which took place on
Oct. 17 in Cincinnati.
From left to right: David Zint, Associate Director, Packaging
Purchases; Rick Hughes, Vicepresident of Global Purchases;
Dwain Carver, Associate Director, Packaging Purchases; Mark
Lobring, Associate Director Packaging Purchases; and Keith
Harrison, Global Product Supply Officer, at the Supplier
Diversity Awards event on Oct. 17 in Cincinnati.
P&G and Cincinnati Hispanic Chamber of Commerce
Host Former Mexican President Vicente Fox
P&Ger Scott Stewart (left) and former
Mexican president Vicente Fox at the
Hispanic Chamber of Commerce Award
Ceremony on Nov. 7 in Cincinnati.
P&G was a major sponsor of the Cincinnati Hispanic Chamber
of Commerce 2007 Awards Gala, which took place on Nov. 7,
2007 at the Hyatt Regency Hotel in Cincinnati, Ohio.
The Chamber invited former Mexican President Vicente Fox to
be the gala’s keynote speaker. At the event, Fox received the
keys to the city, where his grandfather was born, from Vice
Mayor David Crowley.
Laston Charriez, Director, North America Marketing
Capabilities awarded a scholarship to one of the Hispanic
Chamber recipients on behalf of P&G. In addition, Scott
Stewart and Lourdes Ribera from Multicultural External
Relations, as well as many other P&G employees represented
the company at this event.
Supplier Diversity Announces
2007 Award Recipients
On October 17, P&G announced the recipients of its
13th Annual Supplier Diversity Awards at a luncheon
and symposium event that took place at the
Northern Kentucky Convention Center in Covington,
KY. The Awards honored P&G employees, minority-
owned, woman-owned and majority-owned
suppliers for their outstanding contributions in the
area of Supplier Diversity during the past fiscal year.
Delivering cost savings, spending and creating an
even stronger supply base are key traits of all the
winners. The individuals and companies recognized
helped expand P&G’s supplier diversity efforts that
during the fiscal year 2006/07 exceeded $1.9 billion,
surpassing our goal of $1.8 billion.
Keith Harrison, Global Product Supply Officer and
Rick Hughes, Vice President – Global Purchases
provided the remarks.

13. P&G’s corporate ad, which was presented
to celebrate the NNPA at its national
convention that was held from June 21-23,
2007 in Seattle, Wash.
Esi Eggleston Bracey, General
Manager, P&G Cosmetics & Eric
Higgs Brand Manager, Ethnic
Scale showcased the “My Black is
Beautiful” initiative at a pre-BET
Awards dinner hosted by P&G on
June 26 in Los Angeles.
Every summer, the country’s leading African American community and
professional organizations hold their annual conferences, offering an
opportunity for P&G to demonstrate its support while showcasing and
sampling our brands among the membership.
2007’s conference season began with the National Newspaper Publishers
Association (NNPA), which met June 21-23 in Seattle, Wash. Scott
Stewart, Director of the Multicultural External Relations, was the keynote
speaker at the Legacy Luncheon.
The National Urban League (NUL) gathered in St. Louis from
July 26-28. P&G’s booth attracted over 4,000 daily visitors.
In June, P&G Beauty hosted a pre-BET Awards dinner in LA to
celebrate the launch of My Black is Beautiful among an elite
group of celebrities.
The 32nd Annual National
Association of Black Journalists
(NABJ) Convention held from
August 8-12 in Las Vegas served
as the platform for the launch of
“My Black is Beautiful,” created to
celebrate African American beauty
and spur a positive change in the
way African American women are
reflected in popular culture.
(See MBIB story).
We salute the
National Newspaper Publishers Association
for being an effective voice
for African Americans and its service
to our country for 180 years.
NNPA AD.indd 1 05.31.07 5:50:40 PM
Queen of Soul, Mary J. Blige
and P&G representatives at the
1st Annual Pre BET Awards
Dinner - My Black is Beautiful.
Actress Victoria Rowell and
P&Ger Najoh Tita-Reid.
Chairman and CEO of BET
Networks Debra Lee.
Bryan Monroe from Ebony
Magazine and Scott
Stewart from P&G.
Sylvester Monroe, Senior
Editor, Ebony magazine.
Singer Robin Thicke with guest .
From left to right: Scott Stewart,
Multicultural ER and NAACP
Chairman Julian Bond at the
NAACP Convention in Detroit.
The National Association
for the Advancement of
Colored People (NAACP)
hosted its 98th Annual
Convention at the GM
World Building in Detroit
from July 7-10. P&G
hosted Delegates Opening
Reception. More than
15,000 people visited the
P&G booth.
Connecting with African American Stakeholders