2. SINCE 1990, IMPETUS PORTUGAL - TÊXTEIS, S.A. HAS
BEEN INVESTING IN DESIGN AND I&D, EMPLOYING
SKILLED PEOPLE AND USING ADEQUATE MATERIALS,
CREATING THE BRAND IMPETUS.
IMPETUS Portugal - Têxteis, S.A., is an dyeing, finishing, confection and logistics,
industrial company devoted to the production permits the brand IMPETUS to enjoy strong
and commercialization of underwear, competitive advantages, both in its capacity
loungewear and beachwear. Founded in of developing new and innovative products
December 1973 with only 6 employees, is and in whatever refers to quality control.
nowadays leader of a Group of 10 companies, IMPETUS activity is focused on middle/upper-
4 of them being linked to production and the middle market share in western Europe and
remaining being subsidiaries dealing with is distributed in 35 countries worldwide.
the distribution within the main European IMPETUS target is the urban and cosmopolite
markets. Since 1990, Impetus Portugal - sort of customer, demanding and determined
Têxteis, S.A. has been investing in Design in his/her preferences, concerned with his/
and I&D, employing skilled people and her outlooks and quality of life. With IMPETUS
using adequate materials, creating the brand, Impetus Portugal - Têxteis, S.A.
brand IMPETUS. The fact of being a vertical covers all the segments of men underwear,
company, with its own design department, loungewear and beachwear.
product development, jerseys weaving,
3. COMPANY’S OWN BRANDS
EUROPEAN CREATIVE GROUP
The nineties, among with the deep society
transformation, based the major jump of Impetus
strategy. Our position is in the core of the European
creative brands that in the last years reinvented the
man’s underwear, turning it into fashion.
The development of product allows us to be always
ahead: each year we launch more than 800 references
that distinguish themselves by the style, search of
the colour, development of materials and functional
properties of the models. Nowadays, Impetus is in
the top 10 of the main European companies of fashion
segment. It’s also one of the companies that presents STYLISH VANGUARD
a higher growth rates in the more competitive and Creations for the men who looks for a degree of
demanding European markets in terms of design differentiation that exceeds the search for the perfect
and quality, and is expanding with ambition in the functionality. Fashion in its better expression: creativity,
new realities of the Russian and Chinese markets. research for the best materials, innovation in design.
4. COMPANY’S LICENSED BRANDS
EDEN PARK
In 2009 Impetus did an agreement to have the
license of Eden Park, a French intimate fashion COUP DE COEUR
Brand. The Brand was founded in 1988 by Franck In 2009 Impetus acquired the worldwide licence
Mesnel and Eric Blanc, and other former players of the French Brand Coup de Coeur (excluding the
of rugby’s french team ’Racing Club’ and French’s USA), created in 1983 by the French duo of designer
National Team, winner of some editions of the 5 Alix de Riberolles and advertiser Jacques Loyer.
Nations Championship, being inspired in this sport Coup de Coeur is a reference in intimate fashion for
for its high lines range. all family, with an irreverent and funny style.
5. DISTRIBUTION MODEL
IMPETUS
SUBSIDIARIES MASTER AGENCIES IMPORTERS/DISTRIBUTORS
· GREECE
· IMPETUS II · GERMANY
· RUSSIA
· IMPETUS SPAIN · AUSTRIA
· MEXICO
· IMPETUS FRANCE · SWITZERLAND
· CHINA
· IMPETUS UK · ITALY
· CANADA
· CZECH REPUBLIC
(···)
8. FRANCE
GALERIES LAFAYETTE LE PRINTEMPS
· Since 2005 · Since 2005
· Present in 54 Stores · Present in 6 Stores
· 17 Branded Corners · 3 Branded Corners
(At “Printemps
Haussman” with a
40 m2 corner)
9. GREECE
NOTOS GALLERIES HONDOS CENTER ATTICA
· Since 2009 · Since 2007 · Since 2010
· Present in 6 Stores · Present in 17 Stores · Present in 1 Store
· 1 Branded Corner · 7 Branded Corners · 1 Branded Corner
in Athens
10. MEXICO
LIVERPOOL EL PALACIO DE HIERRO
· Since 2007 · Since 2007
· Present in 16 Stores · Present in 10 Stores
11. CHINA
YOUYI SHOPPING CITY
YANSHA PARKSON
· Since 2002 · Since 2002
· Present in 8 Stores · Present in 1 Store
· 8 Branded Corners · 1 Branded Corner
12. RELATIONSHIP MODEL
DEPARTMENT STORES
PORTUGAL SPAIN FRANCE GREECE MEXICO CHINA
Attica
Galeries
Lafayette Palacio Yansha
Hondos
El Corte Inglés del Hierro
Center
Le Printemps Liverpool Parkson
Notos
Galleries
KEY ACCOUNT KEY ACCOUNT KEY ACCOUNT KEY ACCOUNT KEY ACCOUNT KEY ACCOUNT
IMPETUS TEAM:
· COMMUNICATION & IMAGE (Internal Design, Communication Specialists, PR Agencies, Advertising Support, ...)
o
· COMMERCIAL (Commercial and Administrative 360 Support)
· PRODUCT MANAGEMENT (Fashion Designers, Product Analitics System)
· INTEGRATED LOGISTICS (Within 48 hours direct to the Store Deliveries at UE; Quick Response; NOS Articles)
