Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Royalton Punta Cana
1. R O Y A L T O N
P U N T A C A N A
B O O K I N G B O O S T
M A N Y U S A B N I S
2. b r a n d j a c k i n g
the act of stealing direct
bookings from a hotel by
online travel agents
(OTAs) advertising for
hotel brand
B O O K I N G B O O S T . U S
5. B O O K I N G B O O S T . U S
Royalton Punta Cana on Bing
6. B O O K I N G B O O S T . U S
Royalton Punta Cana on Yahoo
7. B O O K I N G B O O S T . U S
Royalton Punta Cana on Mobile
8. n e g a t i v e
e f f e c t s o f
b r a n d j a c k i n g
OTA's stealing your direct
bookings
Two outcomes
"Best" case: hefty commission
Worst case: Booking lost to
competitor
Unhappier customers
expecting something OTA
promised
B O O K I N G B O O S T . U S
9. c o u n t e r i n g
b r a n d j a c k i n g
Making sure your site is first
thing customer sees
Ranking first in Google
organically (SEO)
great option but no
control and getting harder
Advertising on Google & other
search engines
B O O K I N G B O O S T . U S
10. t h e B o o k i n g B o o s t s o l u t i o n
B O O K I N G B O O S T . U S
11. t h e B o o k i n g B o o s t s o l u t i o n
B O O K I N G B O O S T . U S
12. t h e B o o k i n g B o o s t s o l u t i o n
B O O K I N G B O O S T . U S
13. y o u r s u c c e s s
i s o u r
s u c c e s s !
We pay for all ad costs ourselves
Online & phone bookings tracked
on backend
We send you a report the month
after stay has been consumed
Cancellations are Booking Boost's
responsibility
B O O K I N G B O O S T . U S
14. b e n e f i t s
Easier for your customer to find you
More direct bookings, fewer lost to
competitors
Happier customers = better reviews
ZERO risk or upfront cost to you
Save $$$$ on OTA fees every month
Don't divert cash or time resources
B O O K I N G B O O S T . U S
15. q u e s t i o n s n e x t s t e p s
B O O K I N G B O O S T . U S