What Does Marketing And MarTech Have To Do With Social Selling
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From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: What Does Marketing & Martech Have To Do With Social Selling?. PRESENTATION: What Does Marketing And MarTech Have To Do With Social Selling - Given by Jill Rowley, @jill_rowley - #SocialSelling, Founder & Chief Evangelist
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What Does Marketing And MarTech Have To Do With Social Selling
- 1. What do Marketing and #MarTech have to do with Social Selling? @jill_rowley #SocialSelling
- 2. Marketing Needs to Know More about Sales Sales Needs to Know More about Marketing We all Need to Know More about our CUSTOMERS @jill_rowley #SocialSelling
- 3. Always look at things through the customer’s eyes.
- 4. Meet the Modern Buyer @jill_rowley #SocialSelling Digitally-driven Socially-connected Mobile Empowered
- 6. The Power of Peer to Peer
- 7. Only 33% of buyers trust what a logo tells them But 92% trust what another buyer tells them!
- 8. The Social Selling Imperative The Why, What & How-To-Do Social Selling @jill_rowley #SocialSelling
- 10. Why do Social Selling? @jill_rowley #SocialSelling
- 11. Pipeline, Revenue, Referrals, Advocacy @jill_rowley #SocialSelling
- 12. What is Social Selling? @jill_rowley #SocialSelling
- 13. @jill_rowley #SocialSelling Social Selling is using Social Networks to do Research to be Relevant to build Relationships that drive Revenue. (Customer Lifetime Value & Advocacy)
- 14. How do I do Social Selling? @jill_rowley #SocialSelling
- 15. 5 Pillars, Practices, Principles of Social Selling @jill_rowley #SocialSelling
- 16. Social Selling from the Corporate Perspective @jill_rowley #SocialSelling
- 18. Social Selling: It’s not a one-off • Executive Sponsorship • Program Owner • Alignment: Marketing, Sales, Sales Enablement, Sales Training, Sales Ops, Marketing Ops • Sustainable training program – 101, 201, 301 – Live and eLearning – Certification • Provide repository to store everything “social” • Deliver content calendars to make sharing easy • Celebrate successes • Share best practices & provide coaching • Embed in process & systems (CRM) • Recognition & Rewards • Track results @jill_rowley | #SocialSelling
- 19. @jill_rowley #SocialSelling Social Selling Maturity Model Source: PeopleLinx