The document appears to be notes from a presentation that focuses on agile optimization. It includes brief mentions of Kim Kardashian, tools and processes, recommendations to not be antisocial on social media, and challenges companies may face with agile optimization. The presentation notes also include statistics on the results one company achieved through agile optimization, including revenue growth, numbers of partners and experiences tested, and that they used one core process and a few good tools.

1. Don’t be anti-social. #MartechFest @MarTechAlliance

2. Kim Kardashian
&
The Reality of Agile Web Op:miza:on
Jeff Eckman
Founder & CEO, Blue Green

3. Don’t be an*-social. #MartechFest @MarTechAlliance

4. Don’t be an*-social. #MartechFest @MarTechAlliance

5. Don’t be an*-social. #MartechFest @MarTechAlliance

6. Don’t be an*-social. #MartechFest @MarTechAlliance
tool
/to͞ol/
noun
1. a thing used in an occupa1on or pursuit.

7. Don’t be an*-social. #MartechFest @MarTechAlliance

8. Don’t be an*-social. #MartechFest @MarTechAlliance
proc·ess
/ˈpräˌses,ˈprōˌses/
noun
1. a series of ac.ons or steps taken in order to achieve a par.cular end.

9. Don’t be an*-social. #MartechFest @MarTechAlliance
tool
/to͞ol/
noun
1. a thing used in an occupa1on or pursuit.

10. Don’t be an*-social. #MartechFest @MarTechAlliance
proc·ess
/ˈpräˌses,ˈprōˌses/
noun
1. a series of actions or steps taken in order to achieve a particular end.

11. Don’t be an*-social. #MartechFest @MarTechAlliance
tool
/to͞ol/
noun
1. a thing used in an occupa1on or pursuit.

12. Don’t be an*-social. #MartechFest @MarTechAlliance

13. Don’t be an*-social. #MartechFest @MarTechAlliance

14. Don’t be an*-social. #MartechFest @MarTechAlliance

15. Don’t be an*-social. #MartechFest @MarTechAlliance

16. Don’t be an*-social. #MartechFest @MarTechAlliance
WHAT IF…?

17. Don’t be an*-social. #MartechFest @MarTechAlliance

18. Don’t be an*-social. #MartechFest @MarTechAlliance

19. Don’t be an*-social. #MartechFest @MarTechAlliance

20. Don’t be an*-social. #MartechFest @MarTechAlliance

21. Don’t be an*-social. #MartechFest @MarTechAlliance

22. Don’t be an*-social. #MartechFest @MarTechAlliance

23. Don’t be an*-social. #MartechFest @MarTechAlliance

24. Don’t be an*-social. #MartechFest @MarTechAlliance

25. Don’t be an*-social. #MartechFest @MarTechAlliance

26. Don’t be an*-social. #MartechFest @MarTechAlliance

27. Don’t be an*-social. #MartechFest @MarTechAlliance

28. Don’t be an*-social. #MartechFest @MarTechAlliance

29. Don’t be an*-social. #MartechFest @MarTechAlliance

30. Don’t be an*-social. #MartechFest @MarTechAlliance

31. Don’t be an*-social. #MartechFest @MarTechAlliance

32. Don’t be an*-social. #MartechFest @MarTechAlliance

33. Don’t be an*-social. #MartechFest @MarTechAlliance

34. Don’t be an*-social. #MartechFest @MarTechAlliance

35. Don’t be an*-social. #MartechFest @MarTechAlliance

36. Don’t be an*-social. #MartechFest @MarTechAlliance

37. Don’t be an*-social. #MartechFest @MarTechAlliance

38. Don’t be an*-social. #MartechFest @MarTechAlliance

39. Don’t be an*-social. #MartechFest @MarTechAlliance

40. Don’t be an*-social. #MartechFest @MarTechAlliance
The Reality of Agile Op1miza1on
1 team objec1ve
10’s of millions in revenue growth
100’s of partners (4 in the Fortune 300)
1,000’s of experiences tested
1 core process, and a few good tools

41. Don’t be an*-social. #MartechFest @MarTechAlliance
Morrissey Quotes. (n.d.). BrainyQuote.com. Retrieved October 18, 2018, from BrainyQuote.com Web site: hBps://www.brainyquote.com/quotes/morrissey_464943
“Reggae is vile.”
Morrissey

42. Don’t be an*-social. #MartechFest @MarTechAlliance
Don Henley Quotes. (n.d.). BrainyQuote.com. Retrieved October 18, 2018, from BrainyQuote.com Web site: hDps://www.brainyquote.com/quotes/don_henley_359993
“Some records with drum machines
on them sound phony and plasOc.
It all depends on how you use the
tools.”
Don Henley

43. thank you.
jeckman@bluegreenbrands.com
+1 617 480 2060