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Interactive & Transmedia
Storytelling
D A Y 1 : M E D I A L A N D S C A P E &   I N T E R A C T I V I T Y
M A R I A C E C I L I A R E Y E S
D I G I T A L H U M A N I T I E S P H D S T U D E N T
R E S E A R C H E R A T I T D - C N R
1 1 / 0 6 / 2 0 1 8 - M A S T E R S C R I T T U R A C R E A T I V A E C O N T E N U T I D I G I T A L I
U N I V E R S I T À D E G L I S T U D I D I G E N O V A
w w w . x e h r e y e s . n e t
CYBERSPACE
H U M A N P E R C E P T I O N + D I G I T A L D A T A
W H E R E E V E R Y T H I N G H A P P E N S
T R A D I T I O N A L
M E D I A
D I G I T A L
M E D I A
R E A L I T Y
C O N T I N U U M
T R A D I T I O N A L
M E D I A
D I G I T A L
M E D I A
R E A L I T Y
C O N T I N U U M
P R I N T E D
T E L E C O M M U N I C A T I O N S
R A D I O
M O V I N G I M A G E : C I N E M A ,
A N I M A T I O N S , T V
S A T T E L I T E - B R O A D C A S T I N G
P H O T O G R A P H Y
V I N I L - T A P E S
P A I N T I N G S
W R I T T E N L A N G U A G E
T R A D I T I O N A L
M E D I A
D I G I T A L
M E D I A
R E A L I T Y
C O N T I N U U M
  A R P A N E T  
A U T O M A T I C C O M P U T I N G
E N G I N E
I N T E R N E T
D I S P L A Y S
H Y P E R T E X T
W W W 1 . 0 - 2 . 0 - 3 . 0  
H C I
C L O U D
P R I N T E D
T E L E C O M M U N I C A T I O N S
R A D I O
M O V I N G I M A G E : C I N E M A ,
A N I M A T I O N S , T V
S A T T E L I T E - B R O A D C A S T I N G
P H O T O G R A P H Y
V I N I L - T A P E S
P A I N T I N G S
W R I T T E N L A N G U A G E
T R A D I T I O N A L
M E D I A
D I G I T A L
M E D I A
R E A L I T Y
C O N T I N U U M
P R I N T E D
T E L E C O M M U N I C A T I O N S
R A D I O
M O V I N G I M A G E : C I N E M A ,
A N I M A T I O N S , T V
S A T T E L I T E - B R O A D C A S T I N G
P H O T O G R A P H Y
  A R P A N E T  
A U T O M A T I C C O M P U T I N G
E N G I N E
I N T E R N E T
V I N I L - T A P E S
D I S P L A Y S
H Y P E R T E X T
W W W 1 . 0 - 2 . 0 - 3 . 0  
  M I X E D R E A L I T Y  
R E A L W O R L D
A U G M E N T E D R E A L I T Y
V I R T U A L R E A L I T Y
A I
H C I
C L O U D
P A I N T I N G S
W R I T T E N L A N G U A G E
1 . 0 2 . 0 3 . 0
R E A D A B L E + W R I T A B L E + I N T E L L I G E N T
W I L L W E
S T I L L D O
T H E
" S U R F I N G "
O R W I L L
T H E
M A C H I N E
S U R F F O R
U S ?
T R A D I T I O N A L
M E D I A
D I G I T A L
M E D I A
R E A L I T Y
C O N T I N U U M
P R I N T E D
T E L E C O M M U N I C A T I O N S
R A D I O
M O V I N G I M A G E : C I N E M A ,
A N I M A T I O N S , T V
S A T T E L I T E - B R O A D C A S T I N G
P H O T O G R A P H Y
V I D E O G A M E S
A U T O M A T I C C O M P U T I N G
E N G I N E
I N T E R N E T
F I L M - V I N I L - T A P E S
D I S P L A Y S
H Y P E R T E X T
1 . 0 - 2 . 0 - 3 . 0  
  M I X E D R E A L I T Y  
R E A L W O R L D
A U G M E N T E D R E A L I T Y
V I R T U A L R E A L I T Y
A I
C L O U D
N E X T C O M P U T I N G
P L A T F O R M
H C I
P A I N T I N G S
W R I T T E N L A N G U A G E
The content of a new
medium is...
an old medium.
M a r s h a l l M c L u h a n
M A S S M E D I A T H E O R I S T
INTERACTIVITY
L E T ' S T A L K
P I C : " P O N G " A T A R I 1 9 7 2
humanhuman
machinehuman
machinemachine
We acquire the
knowledge of the world
through our senses.
HCI
H U M A N C O M P U T E R I N T E R A C T I O N
T O U C H
S M E L L
A U D I T I O N
T A S T E
S I G H T
T H O U G H T
CLI C O M M A N D L I N E I N T E R F A C E
G R A P H I C A L U S E R I N T E R F A C E
N A T U R A L U S E R I N T E R F A C E
GUI
NUI
T O U C H & G E S T U R E
A U D I O
V I S U A L
L O C A T I O N & M O T I O N
B I O M E T R I C S
N E X T :
- L E A P M O T I O N
- A L W A Y S W E A R  
- O M N I T O U C H
THE EXPERIENCE ERA
N O W W E ' R E T A L K I N G !
Think the
experience as a
story, and the
story as an
experience.
Different content forms.
All in one!
HYPERMEDIA
Non Linear Structure -
Interactive MultimediaELECTRONIC MEDIA
Electricity + Mechanics
-Devices-
MULTIMEDIA
TRANSMEDIA
Transcend the
Media!!!
CROSSMEDIA
All trans content is
cross but not all
cross is trans.
Visual Arts: Combination of
supports, mediums and
materials. 
PUSHED - EXTRAS - BRIDGES - EXPERIENCE!
MIXED MEDIA
INTERACTIVE
DIGITAL
STORYTELLING
/NARRATIVE
Not today
INTERACTIVE
FICTION /
HYPERFICTION
COMPONENTS OF
DIGITAL STORIES
VISUAL DESING
STRUCTURED CONTENT
INTEGRATED MEDIA
ENGAGEMENT OPPORTUNITIES
TECHNOLOGY INFRASTRUCTURE
THE
STORYWORLD
Do you want to
come in?
Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractability
Worldbuilding
Seriality
Subjectivity
Performance
JENKINGS 7
PRINCIPLES OF
TRANSMEDIA
Create a storyworld that moves along the
reality continuum.
Access to it through electronic media or with
your physical body.
Interact with it trough HCI and modify the
course of the events.
Experience the story. 
Be part of it.
www.xehreyes.net
1. Primo Impatto
2. Componenti dello Storyworld
3. Componenti Tecnologici
3. Tipo di Interazione
5. User Experience
6. Identificazione della Premessa
7. Possibili Applicazioni
8. Errori, cose da migliorare
1. https://www.justareflektor.com/ 
2. https://artsexperiments.withgoogle.com/xdegrees/
3. http://www.polarsea360.com/journey/fr/
4. https://niklasg.itch.io/secluded
5. https://www.nytimes.com/interactive/2016/12/08/magazine/great-performers-la-noir.html?smid=fb-
nytimes&smtyp=cur&_r=1#don-cheadle
Just in case:  http://24hoursofhappy.com/
Activity
1. http://a-way-to-go.com
2. https://justaline.withgoogle.com/
3. http://blabla.nfb.ca/#/blabla
4. https://speaktogo.withgoogle.com/#
5. https://insideabbeyroad.withgoogle.com/en

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Interactive and Transmedia Storytelling [Day 1]

  • 1. Interactive & Transmedia Storytelling D A Y 1 : M E D I A L A N D S C A P E &   I N T E R A C T I V I T Y M A R I A C E C I L I A R E Y E S D I G I T A L H U M A N I T I E S P H D S T U D E N T R E S E A R C H E R A T I T D - C N R 1 1 / 0 6 / 2 0 1 8 - M A S T E R S C R I T T U R A C R E A T I V A E C O N T E N U T I D I G I T A L I U N I V E R S I T À D E G L I S T U D I D I G E N O V A w w w . x e h r e y e s . n e t
  • 2. CYBERSPACE H U M A N P E R C E P T I O N + D I G I T A L D A T A W H E R E E V E R Y T H I N G H A P P E N S
  • 3. T R A D I T I O N A L M E D I A D I G I T A L M E D I A R E A L I T Y C O N T I N U U M
  • 4. T R A D I T I O N A L M E D I A D I G I T A L M E D I A R E A L I T Y C O N T I N U U M P R I N T E D T E L E C O M M U N I C A T I O N S R A D I O M O V I N G I M A G E : C I N E M A , A N I M A T I O N S , T V S A T T E L I T E - B R O A D C A S T I N G P H O T O G R A P H Y V I N I L - T A P E S P A I N T I N G S W R I T T E N L A N G U A G E
  • 5. T R A D I T I O N A L M E D I A D I G I T A L M E D I A R E A L I T Y C O N T I N U U M   A R P A N E T   A U T O M A T I C C O M P U T I N G E N G I N E I N T E R N E T D I S P L A Y S H Y P E R T E X T W W W 1 . 0 - 2 . 0 - 3 . 0   H C I C L O U D P R I N T E D T E L E C O M M U N I C A T I O N S R A D I O M O V I N G I M A G E : C I N E M A , A N I M A T I O N S , T V S A T T E L I T E - B R O A D C A S T I N G P H O T O G R A P H Y V I N I L - T A P E S P A I N T I N G S W R I T T E N L A N G U A G E
  • 6. T R A D I T I O N A L M E D I A D I G I T A L M E D I A R E A L I T Y C O N T I N U U M P R I N T E D T E L E C O M M U N I C A T I O N S R A D I O M O V I N G I M A G E : C I N E M A , A N I M A T I O N S , T V S A T T E L I T E - B R O A D C A S T I N G P H O T O G R A P H Y   A R P A N E T   A U T O M A T I C C O M P U T I N G E N G I N E I N T E R N E T V I N I L - T A P E S D I S P L A Y S H Y P E R T E X T W W W 1 . 0 - 2 . 0 - 3 . 0     M I X E D R E A L I T Y   R E A L W O R L D A U G M E N T E D R E A L I T Y V I R T U A L R E A L I T Y A I H C I C L O U D P A I N T I N G S W R I T T E N L A N G U A G E
  • 7. 1 . 0 2 . 0 3 . 0
  • 8. R E A D A B L E + W R I T A B L E + I N T E L L I G E N T
  • 9. W I L L W E S T I L L D O T H E " S U R F I N G " O R W I L L T H E M A C H I N E S U R F F O R U S ?
  • 10. T R A D I T I O N A L M E D I A D I G I T A L M E D I A R E A L I T Y C O N T I N U U M P R I N T E D T E L E C O M M U N I C A T I O N S R A D I O M O V I N G I M A G E : C I N E M A , A N I M A T I O N S , T V S A T T E L I T E - B R O A D C A S T I N G P H O T O G R A P H Y V I D E O G A M E S A U T O M A T I C C O M P U T I N G E N G I N E I N T E R N E T F I L M - V I N I L - T A P E S D I S P L A Y S H Y P E R T E X T 1 . 0 - 2 . 0 - 3 . 0     M I X E D R E A L I T Y   R E A L W O R L D A U G M E N T E D R E A L I T Y V I R T U A L R E A L I T Y A I C L O U D N E X T C O M P U T I N G P L A T F O R M H C I P A I N T I N G S W R I T T E N L A N G U A G E
  • 11. The content of a new medium is...
  • 12. an old medium. M a r s h a l l M c L u h a n M A S S M E D I A T H E O R I S T
  • 13. INTERACTIVITY L E T ' S T A L K P I C : " P O N G " A T A R I 1 9 7 2 humanhuman machinehuman machinemachine
  • 14. We acquire the knowledge of the world through our senses.
  • 15. HCI H U M A N C O M P U T E R I N T E R A C T I O N T O U C H S M E L L A U D I T I O N T A S T E S I G H T T H O U G H T
  • 16. CLI C O M M A N D L I N E I N T E R F A C E G R A P H I C A L U S E R I N T E R F A C E N A T U R A L U S E R I N T E R F A C E GUI NUI T O U C H & G E S T U R E A U D I O V I S U A L L O C A T I O N & M O T I O N B I O M E T R I C S N E X T : - L E A P M O T I O N - A L W A Y S W E A R   - O M N I T O U C H
  • 17. THE EXPERIENCE ERA N O W W E ' R E T A L K I N G !
  • 18. Think the experience as a story, and the story as an experience.
  • 19. Different content forms. All in one! HYPERMEDIA Non Linear Structure - Interactive MultimediaELECTRONIC MEDIA Electricity + Mechanics -Devices- MULTIMEDIA TRANSMEDIA Transcend the Media!!! CROSSMEDIA All trans content is cross but not all cross is trans. Visual Arts: Combination of supports, mediums and materials.  PUSHED - EXTRAS - BRIDGES - EXPERIENCE! MIXED MEDIA
  • 21. COMPONENTS OF DIGITAL STORIES VISUAL DESING STRUCTURED CONTENT INTEGRATED MEDIA ENGAGEMENT OPPORTUNITIES TECHNOLOGY INFRASTRUCTURE
  • 23. Spreadability vs. Drillability Continuity vs. Multiplicity Immersion vs. Extractability Worldbuilding Seriality Subjectivity Performance JENKINGS 7 PRINCIPLES OF TRANSMEDIA
  • 24.
  • 25. Create a storyworld that moves along the reality continuum. Access to it through electronic media or with your physical body. Interact with it trough HCI and modify the course of the events. Experience the story.  Be part of it. www.xehreyes.net
  • 26. 1. Primo Impatto 2. Componenti dello Storyworld 3. Componenti Tecnologici 3. Tipo di Interazione 5. User Experience 6. Identificazione della Premessa 7. Possibili Applicazioni 8. Errori, cose da migliorare 1. https://www.justareflektor.com/  2. https://artsexperiments.withgoogle.com/xdegrees/ 3. http://www.polarsea360.com/journey/fr/ 4. https://niklasg.itch.io/secluded 5. https://www.nytimes.com/interactive/2016/12/08/magazine/great-performers-la-noir.html?smid=fb- nytimes&smtyp=cur&_r=1#don-cheadle Just in case:  http://24hoursofhappy.com/ Activity