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What's your Brand DNA?

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Marc Binkley
Marc Binkley

These slides represent a summary of the presentation by Ross Smith of www.mindshelf.com on helping companies identify, create and bring to life their brand dna.

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Tools to help you Identify Your Brand DNA Adapted from Presentation by Ross Smith www.mindshelf.com By: Marc Binkley www.marcbinkleymarketing.blogspot.com
Brand Squares ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Squares 3. Why do you do it? 4. Why do you do it better? 2. Who do you do it for? 1. What do you Do?
Len Potts Theory ,[object Object]
Len Potts – 4 tough Questions ,[object Object],[object Object],[object Object],[object Object]

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What's your Brand DNA?

  • 1. Tools to help you Identify Your Brand DNA Adapted from Presentation by Ross Smith www.mindshelf.com By: Marc Binkley www.marcbinkleymarketing.blogspot.com
  • 2.
  • 3. Brand Squares 3. Why do you do it? 4. Why do you do it better? 2. Who do you do it for? 1. What do you Do?
  • 4.
  • 5.