This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s): Jamie Brooker, Great Britain We Are Human As Co-Founder of London based We Are Human, Jamie regularly works with startups and existing brands globally to solve problems conceptually, creatively or functionally. He is a strong advocate of responsive and inclusive design, reaching the wider audience and creating longer lasting memories. He is a strategic interaction designer with a keen understanding of brands, people and how the two interact. How to design tomorrows responsive & contextual User Experiences An inspiring talk paying homage to the simple user experience designs of the past, and asking how we tackle a multi-location and multi-platform design objective that meets the expectations of tomorrow's tourist. Users expect their services to adapt to their context and be device independent, whilst tourist destinations expect to develop new business models leveraging a multitude of new touch points. So, how do we simplify the journey and make the experience seamless and ubiquitous?

1. How to design tomorrow’s responsive
and contextual user experiences
@jamiebrooker

2. Personal = Premium

3. Curated
Personal = Premium

4. Special
Curated
Personal = Premium

5. Special
Curated
Unique
Personal = Premium

6. Too much choice
can be a problem
Image courtesy of Treflyn on Flickr
http://www.flickr.com/photos/48731569@N00/5120385271/

7. One constant =
smart phone
Image courtesy of Cloneofsnake on Flickr
http://www.flickr.com/photos/12565361@N00/3712892119/

8. Responsive design

9. Device
independant
Responsive design

10. Multi
platform
Device
independant
Responsive design

11. Multi
platform
Sustainable
Device design
independant
Responsive design

12. Responsive = curated
Image courtesy of D A Scott on Flickr
http://www.flickr.com/photos/dascayman/6780816272/

13. Responsive = curated
Contexts
Image courtesy of D A Scott on Flickr
http://www.flickr.com/photos/dascayman/6780816272/

14. Responsive = curated
Desires
Contexts
Image courtesy of D A Scott on Flickr
http://www.flickr.com/photos/dascayman/6780816272/

15. Responsive = curated
Desires
Contexts
Behaviours
Image courtesy of D A Scott on Flickr
http://www.flickr.com/photos/dascayman/6780816272/

17. Time

18. Time
Location

19. Distance
Time
Location

20. Distance
Time
Location
Social profile

21. Weather
Distance
Time
Location
Social profile

22. Weather
Distance
Time
Desired engagement
Location
Social profile

23. Utilise what we
already have...
Image courtesy of 55Laney69 on Flickr
http://www.flickr.com/photos/42875184@N08/6600464505/

24. Learn from other industries?
Image courtesy of Grant_Robertson on Flickr
http://www.flickr.com/photos/67136864@N00/4486497293/

25. “I love to travel,
but hate to arrive.”
Albert Einstein
Image courtesy of sofi01 on Flickr
http://www.flickr.com/photos/40842447@N08/4167625592/

26. Sognefjorden,
Norway

27. Bergen
Oslo
Sognefjorden,
Norway

28. A curated experience
from one URL?
People in fjords (with phone?)

29. Conquering data roaming!

30. Re-thinking the guidebook
Image courtesy of The Hamster Factor on Flickr
http://www.flickr.com/photos/83519847@N00/3192000757/

31. Push Notifications

32. Push Notifications
Nearby!

33. And the tour guide?

34. Information on-demand
Image courtesy of karaian on Flickr
http://www.flickr.com/photos/karaian/3280059802/in/photostream/

35. Information on-demand
About Urnes
Stave Church
Image courtesy of karaian on Flickr
http://www.flickr.com/photos/karaian/3280059802/in/photostream/

36. Capturing
lasting
memories
Image courtesy of Paul Alexandrou

37. Capturing
lasting
memories
Image courtesy of Paul Alexandrou

38. Contextual Search

39. Contextual Search
Fancy rotten
fish?!

40. Personalised itineraries

41. Personalised itineraries

42. Personalised itineraries
Twitter,
Facebook etc

43. Physical touchpoints?

44. How about the weather?
Image courtesy of B Eilertsen on Flickr
http://www.flickr.com/photos/beilertsen/6761687545/

45. A digital scrapbook

46. Thank you!
@jamiebrooker