Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Den digitalen Ruf in die eigenen Hände nehmen
1. Online Reputation Management
Den digitalen Ruf in die eigenen Hände nehmen
Marcus Strobel
reputeer gmbh & co. kg
reputeer.de facebook.com/reputeer twitter.com/@reputeer
2. 1. What is Online Reputation Management?
2. What does a reputation analyst do?
3. How can you use Reputation Management?
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3. 1. What is Online Reputation Management?
WWW Social Media Social Web
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7. The Internet has changed.
People are not just consumsers but also publishers
(Personal) Data is the new currency
German or European Law is useless
Your Online Reputation matters
reputeer.de facebook.com/reputeer twitter.com/@reputeer
8. 1. What is Online Reputation Management?
2. What does a reputation analyst do?
3. How can you use Reputation Management?
reputeer.de facebook.com/reputeer twitter.com/@reputeer
9. Analysis
search engines
find and collect all the data in the web
social networks
reputeer technology
evaluate the search results
reputation reputation
protection of privacy
possible motivations enhance visibility
find & erase unwanted content
reputeer.de facebook.com/reputeer twitter.com/@reputeer
10. Consulting
based on the analysis
usage of social networks
strategy document
including how to erase entries building a own website
dealing with namesakes SEO
personal PR sketches and drafts for style sheets
building an online community
reputeer.de facebook.com/reputeer twitter.com/@reputeer
11. Implementation
based on the analysis
me
usage of social networks
strategy document
Website
SEO PR Translation
Photo
including how to erase entries building a own website
dealing with namesakes
Video SEO
Texting
personal PR sketches and drafts for style sheets
AdWords review sites
building an online community
reputeer.de facebook.com/reputeer twitter.com/@reputeer
12. 1. What is Online Reputation Management?
2. What does a reputation analyst do?
3. How can you use Reputation Management?
reputeer.de facebook.com/reputeer twitter.com/@reputeer
13. 3. How can you use Reputation Management?
reputeer.de facebook.com/reputeer twitter.com/@reputeer
14. 3. How can you use Reputation Management?
Your Name
free monitoring
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15. 3. How can you use Reputation Management?
establish your own keywords
e.g. job, city
same picture
business congruent information
networks
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16. 3. How can you useprofile pic´s need a visible face
Reputation Management?
(danger of confusion)
aliases like „John Doe“ are useless
„private“
keep private what (you think)
networks should be private
HR employees or
headhunters are not allowed Strategy: regard your account
to check your FB-account. as public
reputeer.de facebook.com/reputeer
But they do! twitter.com/@reputeer
17. 5 rules how to deal with the social web:
Everybody is watching you
regard everything posted as public.
Aliases don´t hide your true identity
your online friends show who you really are.
False Friends
the average german teenager has about 130 friends on facebook. would you trust them?
What would your parents say?
think before you post! If your parents would be ashamed of a photo or post, don´t publish it.
He writes worst who writes last
online discussions make people often aggressive. tell people you´re leaving an unpleasent conversation.
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18. Literature
De-anonymizing Social Networks
http://www.cs.utexas.edu/~shmat/shmat_oak09.pdf
A Practical Attack to De-Anonymize Social Network Users
http://iseclab.org/papers/sonda-TR.pdf
Leumund 2.0: Ein guter Ruf im Internet
http://www.reputeer.de/ueber-uns/presse/
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