Personal Information
Entreprise/Lieu de travail
Greater Chicago Area United States
Profession
Content Strategist at Kellogg School of Management
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://zarefsky.wordpress.com
À propos
Professionally I can be called a lot of things: a content and social media strategist, a magazine editor, a website content manager, a sports reporter, a marketer, a communicator, and probably a few others. But at the end of the day, I call myself a storyteller. Whether it’s on Twitter, in a glossy magazine or on the pages of a traditional newspaper, my goal is simple: I strive to tell important and interesting stories to my audiences. I love the challenge of gathering information and figuring out the best way to relay that information, be it in a 10,000-word story or a 140-character tweet.
As a reporter, I like to expose readers to places and stories they otherwise would not have acces.
Mots-clés
ncaa
final four
sports
basketball
twitter
social media
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