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Inputs and outputs PACCDA 2020 by Marcela Estrada

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Inputs and outputs PACCDA 2020 by Marcela Estrada

The magic of learning comes from the fact that knowledge is never objective. Instead, it falls on the unique universe that is each individual's mind, creating a particular mixture of conclusions and ideas. These document gathers the inputs and outputs resulting of the PACCDA course 2020, from the personal perspective of a Latin woman, experienced trainer and communicator, an existential coach... In one word of ME: Marcela Estrada

The magic of learning comes from the fact that knowledge is never objective. Instead, it falls on the unique universe that is each individual's mind, creating a particular mixture of conclusions and ideas. These document gathers the inputs and outputs resulting of the PACCDA course 2020, from the personal perspective of a Latin woman, experienced trainer and communicator, an existential coach... In one word of ME: Marcela Estrada

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Inputs and outputs PACCDA 2020 by Marcela Estrada

  1. 1. Communicating VALUES Opportunities set up by Covid19 Inclusive Wealth & The third D “Dignity” From the individual m2 to the holistic circle …ToEmpower People; & Institutions 1 Be aware 2 Take action PACCDA 2020: Inputs and Outputs By Marcela Estrada #KnowledgeToEmpowerPeople
  2. 2. 1 Be aware 2 Take action PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople
  3. 3. 1 Be aware 2 Take action “Is not a problem of science, but how do we mobilize society.” Shahbaz Khan – Seminar 3 PACCDA 2020 How to mobilize society? People move for 1 of 2 reasons: First be aware to take Action! So the actions that must be taken are clear, what we need is the will of society to take them! Because they are attracted by something Because they are pushed into something Either way, they move. The point is: How do they move in each case? What different feelings drive them? How strong is their determination? Their capacity to overcome obstacles? ...Or to influence others?
  4. 4. Awareness means: Less of that: And more of this: To know but not taking action is to not know. To have reached awareness on Sustainability and Climate Action, means to have appropriated the values contained by those purposes. First be aware! When people are aware, they are genuinely convinced and interested. If we had to push people, they are not yet aware. Values in this context mean: The benefits, the importance, the fruits, the goodness… Their power to impact humankind! In an ideal scenario people should move because they want to: Because they are aware. The laws are, then, parameters to follow instead of heavy obligations to fear. For sure we are not in that scenario, so we need laws and consequences. But the more we work in awareness, the fluently we can move towards Climate Action through the Path of Sustainability.
  5. 5. When somebody is aware, she/he has the will to take action. In that moment we need to facilitate those actions, otherwise they go back to their old mindsets and paths. Stop climate change can be something very abstract/diverse. Each stakeholder/member of society needs to understand which specific actions depend on them to stop climate change. …To take action! Stop climate change! What do people understand out of this sentence? HOW? The PACCDA clarifies the actions that can and must be taken by governments, companies and other stakeholders, to take Climate Action through the path of the SDGs. Still, many don’t know the SDGs or have a narrow understanding of the meaning of Sustainability. So rarely they know how to take action towards it, or perceive it as a “matter of others”.
  6. 6. The PACCDA underlines the need of raising awareness and changing minds. I believe in a two steps methodology, to reach #KnowledgeToEmpowerPeople: 1. Facilitate awareness: Every Communication or Educative space should always start there and invest the required time to reach some AHAs! in the targeted public audience, interlocutors; for them to be genuinely interested in a change. 2. Clarify the Actions: And then people need to realize or build the specific range of actions which are in their hands, to concrete new realities from what they learned. That should be their take away. ***Actions of others can be a good complement, but the focus should be the actions depending on the targeted audience. First be aware to take Action! 1 Be aware 2 Take action
  7. 7. PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople Communicating VALUES
  8. 8. If we want People to make Decisions and Actions that build Climate Protection and Sustainable Development… Communicating Values Person, Family, Community, Company, Country… Their Decisions and Actions! Their set of Values, Beliefs, Paradigms… We need to elicit links between their existing Values, Beliefs, Paradigms & The Values embraced by this causes! How they see the world How they respondHuman entities
  9. 9. Communicating Values “You need to start there, where your audience is.” Chris Anderson TED TALKS The new knowledge must be set up from “something” that is already part of the outer/inner world of the audience, so it is natural and familiar for that person, company, community… And that can be seen from many perspectives: Knowledge Values Channels We need to start with their concepts, their language, their parameters; so that they really understand the message. We need to start making clear links between what interests them, their concerns, their pains and their dreams; so that they get genuinely interested! We need to reach them through… • Their Influencers/heroes, people they believe in • The means of communication they use • Other channels of knowledge in which they have credibility already or to which they’re connected Own experiences are one of the best resources. And Storytelling to reach others!
  10. 10. Communicate Connecting Values Sustainability will not be a matter for people until we link that concept to what matters to people.
  11. 11. Communicating Values What can work?  To set up Sustainable Development and Climate Action on the main focus of people.  To position its values. HOW? Combining:  Mass media and mass diffusion strategies/means.  Resources & strategies customised for certain audiences.
  12. 12. 1 Be aware 2 Take action PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople Opportunities set up by Covid19
  13. 13. 2. DATA: Of prime concern. Public. Transparent. 1. Awareness: Now it is time to listen 3. Proofs: A clear taste of how Sustainability can really make the difference For Sustainability and Climate Action purposes; we can take some outputs from Covid19: Opportunities set up by Covid19
  14. 14. • Our health • Our economy • Our lifestyle • Our lives • And much more… are putting & will increase their power to put at risk: Opportunities set up by Covid19 Is humankind now more aware of its vulnerability? Although the recovery will be slow and difficult, we know there will be a recovery. Covid 19 Climate Change & “Business as usual” put at risk: Instead; this is a ONE WAY trip No recovery. Just adaptation at a very high cost; as well in terms of our life quality. We must use pain experienced here… To build awareness; effective learning which avoids us the more devastating and determinant pains and damages of here!
  15. 15. Covid19 indicators became “our permission” or the way to asses our possibilities to: • Live a healthy life. • Relay on the capacity of our health system. • Live a “normal life”. • Allowing the economy to flow / our business to go on. • Have a social life: Which for many even meant, to be able to reunite with their closest family! • Go back to school / university, or continue education. • Travel for family purposes, business or tourism. Are Covid19 numbers, “just” Health indicators? Or how faraway are they from being called:  Wellbeing indicators?  Or Inclusive Wealth indicators? Covid 19: Public Data, Worldwide coverage Worldwide interest Focus. Pride. Priority Covid19 put the attention in global indicators related to the health of people: The interest on those indicators is already an existing VALUE, and to check on them is already an existing habit. Opportunities set up by Covid19: DATA
  16. 16. A proof of the benefits of Sustainability Which communities responded better against Covid19 ? Those with better health systems, sufficient infrastructure and capacity to protect adequately their doctors/nurses… Those with good quality and full coverage of water and sanitary services. Those with enough educated professionals to attend the crisis. And with educated citizens, capable to think and act responsibly with them and their communities. Those where people/companies/institutions had solid finances, social security or savings… which gave them the space to “stop” (standing quarantine / lower income) without compromising their livelihoods. Those needing to search for their “daily bread” were reluctant to stop, giving better chances for the virus to spread. Those with strong institutions and trust from the people in their governors: Less abuse of power and better responses to governmental guidelines. People have their “pains” from Covid19 clear. Do they have this links clear as well?
  17. 17. 1 Be aware 2 Take action PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople …ToEmpower People; & Institutions
  18. 18. In transparent and solid democracies, Institutions are allies. But what if the scenario is different? • Shall we invest in strengthening democracies and fight corruption? • Or shall we focus on Sustainability and Climate Action? We are doing both and that is necessary. But due to the fact that we don't have to much time, we need to find ways to be effective with implementing Sustainability and Climate Action, in the unperfect current scenario which is the reality of many countries. How to do that? By empowering people we mitigate the negative effect of weak democracies! …ToEmpower People; & Institutions
  19. 19. #KnowledgeToEmpowerPeople …& Institutions  Lets make the Sustainability and Climate Action Data, visible: • The NDCs of each country: With maybe specific goals of each year and current status… Presented as part of a Wellbeing Index • Visible in the main sightseen places of capitals and most important cities. • Comprehensive and clear for “common people”. • As quantity indexes, so that there is no way to manipulate them. • In Climate action it can be the carbon quote, and what else? • As there are many SDGs, could it be possible to make one indicator for Sustainability? Or make 2 SDGs indicators visible each year?
  20. 20.  Lets establish courses in schools and universities about Sustainability and Climate Action • Starting with the partner countries of both Agenda 2030 & Paris Agreement • The younger the person the easier to educate in values. • Adult minds are more difficult to change, but, as adults are the ones making decisions, it can be effective to approach them from their kids –to whom maybe they are willing to listen to- when they bring homework and tasks to implement sustainability at home. …& Institutions
  21. 21. 1 Be aware 2 Take action PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople From the individual m2 to the holistic circle
  22. 22. Lets look at it like this: Seriously, does it have any sense that a person damages the planet which is giving her/him shelter, food, “a place to be”…? From the individual m2 to the holistic circle Actually NO. But it happens anyway. Why? Because of individualism: Tragedy of the commons. Can it be that the call from earth is our last call to build a more human humankind?
  23. 23. But obviously not everybody is an easy target for the “Tragedy of the commons”. Why?... Because a conscious person is capable of looking beyond “the self”, realizing that she/he is part of something wider. The higher the level of consciousness a human being has, the easier for that person to feel part of the holistic circle of life. In lower levels of consciousness, individuals just look for themselves. Sometimes not even that. From the individual m2 to the holistic circle To think green and have a sustainable mind setup, means to migrate from the individual squared meter to the holistic circle of life Me. Myself. I. And maybe my closest family…
  24. 24. How big is my circle? Me. Me and my family. Me, my family and friends. Me, my family, friends and company. Me, my family, friends, company and city. Me, my family, friends, company, city and country. Me, my family, friends, company, city, country, and people of the world. Me, my family, friends, company, city, country, people of the world and the planet. Me, my family, friends, company, city, country, people of the world and the planet. …And all human beings who live and will live in this planet, as well as other living beings and of course nature which allows, embraces and celebrates life! Is it one squared meter? INDIVIDUALISM Nobody destroys something they feel part of.
  25. 25. Is the globalized world of today, evidencing the interdependency between us? For some yes. But not yet for everyone. The pollution someone throws today on the planet, is fuelling the intense hurricane that will bring destruction to an Island. From the individual m2 to the holistic circle By knowing that, some will get concerned and find ways to reduce that pollution. Because of ethics and responsibility. Some maybe not. But if they realize that, that destroyed Island will be the poverty and misery who will knock on their door in the future, once there are no livelihoods, no possibilities, or even worse: NO ISLAND. Will they then care? Will then they reduce that pollution to avoid the catastrophic damages that in the end will touch them as well? We need to make visible and evident things like:
  26. 26. Sustainable Development and Climate Action will happen:  When people know them and have a good understanding on them.  When people connect with their values and realize their urgency.  When each person, in a natural way, feels part of humankind… Even of those generations that they will never meet.  When we “leave no one behind”: Because how can somebody left behind by society, feel part of that society and care for it? How do we experience being part of humankind? From the individual m2 to the holistic circle • Inclusion • When we can give something valuable to humankind: For example our work as a gift to others. • When we receive something valuable from humankind: An opportunity, an experience; the feelings of love, friendship, solidarity… • When we turn our pain into contribution for others: Like people from Dominica wanting to become the first climate-resilient nation in the world.
  27. 27. 1 Be aware 2 Take action PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople Inclusive Wealth & The third D “Dignity”
  28. 28. Inclusive Wealth & The third D “Dignity” “Do Something Meaningful” Feike Sijbesma – CEO of DSM According to his/her system of Values and Beliefs, each individual defines what to maximize: The collective wellbeing. Or his/her self-satisfaction needs and individual interests. “The third component I came to appreciate more and more is what I call Dignity or Decency. The third D. So we have Disaster, Discovery and Dignity; it means to do something for moral reasons... You do it for your children, you do it for beauty, you do it because it touches your heart, and you do it because it is morally right. So I think this combination has achieved great things in the history of humankind: That like the abolition of slavery; precisely that combination helped to bring down the Apartheid Regime in South Africa, and maybe it can even save the world now!” Professor Hans Joachim Schellnhuber – Director Emeritus and founder of the Postdam Institute for Climate Impact Research (PIK)
  29. 29. GDP Vs. Inclusive Wealth Understanding economy in terms of GDP leads to consumerism and CO2 production. Understanding economy in terms of Inclusive Wealth leads to actions which leave footprints: Sustainable Development and Climate Action! Long-term and Meaningful Purposes. Durable. Transcendent. Faster and better profits in the Short-term. Instant gratification. Temporary Pleasure. Power. We need to re-educate society, so that they set up their focus in Valuable Purposes capable of giving them long-term Plenitude instead of Instant Gratification. Inclusive Wealth & The third D “Dignity”
  30. 30. The question is: How can we make sustainability reachable “for all” and valuable enough that people turn it into decisive actions?
  31. 31. #KnowledgeToEmpowerPeople When people change his/her perspective about something, they change the way to relate to that something Inputs and Outputs PACCDA 2020 by Marcela Estrada Email: marcela.e@coachingmood.com Thank you! Gracias! Danke! Merci! @UNSSC @UNSSCBonn @UNFCCC

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