2. • One of largest social media outlets in the world
• Share pictures and videos
– Can be shared on other social networks
• Launched in October 2010
– Created by Kevin Systrom and Mike Krieger
– Over 1 million users in a few months
3. • Currently about150 million
active users
– 70% log on every day
• 55 million photos uploaded
daily
• 65% of the world’s top 100
brands have an account
• User base grown about
23% in last 6 months
4. • 37% of people consider a business if they can
connect with a picture post
• 63% of people value the image more than the
product description or details
• Picture posts have the highest percentage of
interaction with customers
12. • Reward your Followers
– Promo Codes
– Special sales
– Event updates
13. • When is our midterm?
• How many users does Instagram have?
• What is the growth rate of Instagram?
• What is a great way for businesses to attract
customers on Instagram?
• What percentage of people value a picture more
than a text post?
• What is an example of a trending hashtag?