These are the second and third group works for our Destination Marketing & Branding Course with Professor Alastair Morrison from Purdue University. We were asked to design a marketing research and to prepare the basis for a segmentation plan. In the second part, we were asked to focus on the integrated marketing communication approach we would use for our destination (San Paolo, Brazil)

10. SPORT & NATURE TOUR
Morning
• Soccer Museum (Pacembu
Stadium)
• Park Ibirapuera (meal offered)
Afternoon
• San Paulo Football Match
• Bike Tour of the city
ART & FOOD TOUR
Morning
• Pinacoteca of San Paulo
• Churrascaria Rodizio (20 different
types of typical meat offered)
• Avenida Paulista
Afternoon
• Museum of Arts of San Paulo
• Rua Augusta (bohemian stret full
of pubs)

18. • Constantly
updatedwith
pictures and
news.
• Friendly
atmosphere:
make the
tourists feel part
of the
destination.
• Special
promotions and
polls
• Rapid answer to
any questions
• Possibility of
booking
• Constantly
updated with
videos.
• Funny
videos
• Promotional
videos
• Landscape
videos
• Tourist made
video
• Rapid
answer to
customer’s
questions
• Constantly
updated
with
pictures
and videos.
• Always
sharing and
publishing
tourist
generated
contents